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Competition in the Online Brokerage Market
Description: The online brokerage services market has expanded significantly in the last 10 years and continues
to evolve rapidly. At its peak in early 2000, online retail traders accounted for nearly one-third of
the trading volume on the NYSE and NASDAQ, a figure which float around 10% for last couple of
years. The online brokerage industry has been in the news lately, as the industry moves towards
consolidation; driven primarily by two factors - excess capacity and the very low level of variable
costs associated with processing a trade.
While the online brokerage industry is expected to face extreme competition in coming years, both
from outside and within, it is not an industry that is going away. It is clear that trading services,
which in the past were the main function of online brokers, are fast becoming a commodity. The
consolidation in the industry is the direct recognition of as to how important it will be for brokerage
firms to adopt a diversified business model. Clients will gladly reward those firms that would be
able to help them successfully manage and grow their net worth.
The “Competition in the Online Brokerage Market” report focuses on the competition among the
leading online brokers – Fidelity, E- Trade, TD Ameritrade, Charles Schwab and Scottrade. The
report provides insight into the current online brokerage market and analyses the key trends and
market competition of the leading players. Profiles of these companies are also presented along
with the review of their services and competitive edge.
This title is updated at time of order to ensure it contains the most up-to-date information. This will
take 1 business day.
Contents: I. Overview of the Online Brokerage Market
II. Key Trends
a. Consolidation
b. Cost Control
c. New Sources of Revenue
d. Banking
e. Investment Advisory Services
III. Market Competition
IV. Profiles of Major Players
a. Charles Schwab Corporation
b. E*Trade Financial
c. Fidelity Brokerage Company
d. Scottrade
e. TD Ameritrade
V. Reviews and Recommendations
VI. Conclusion
VIII. Glossary of Terms
List of Figures and Tables
Figure 1: Online Brokerage Market (2000-2006)
Figure 2: Capacity Utilization 2000 vs. 2005
Figure 3: Charles Schwab Revenues (% Total Revenue)
Figure 4: Total Online Accounts of Top Five
Figure 5: Market Share of Industry Revenues
Figure 6: Market Share for Commissionable Trades
Figure 7: Online Trading Investor Satisfaction Study (2005)
Table 1: Summary of Key Online Brokerage Firms
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