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A key marketing and business strategy for us as entrepreneurs and professionals is for us to get
relevant links or connections from each other. Ideally we all need to create backlinks to our
websites. A backlink or back-links are incoming links to a website or webpage. The reason these
are important is to help our SEO - search engine optimization. The more links you have coming to
your site the more credibility you have online. This online credibility gives you and your website an
indication of popularity and importance to the search engines. The quality of the link is just as
relevant, so make sure and try to focus on local, relevant links. A snowplow repair company in
Montana that has a back-link from a restaurant in Florida isn not really relevant to the snowplow
business. So this example would not be an ideal backlink for the snowplow companies website. An
example of a much better back-link would be a local school in Montana that leaves a testimonial or
story on the snowplow companies website detailing how this snowplow repair company has kept
the school districts plows running well and the school has not been closed a full day yet from the
hard work of this snowplow company. This example would be a key backlink for this snowplow
company and a much more relevant link in the eyes of the search engines.
So make sure and try to focus on creating key back-links, as the more relevant links you have to
your site the more popular it becomes and more important your website is viewed by the search
engines. Getting back-links is not as hard as you think and it all starts with a business directory or
article directory like EzineArticles.com.
Start with EzineArticles.com and make sure your website is properly displayed and linked to your
article on EzineArticles.com. Then obviously make sure the link in your resource box and your
article links properly back to your website. The more traffic and back-links we all have, the better
for us and the better for the whole directory at EzineArticles.com. Recently, my first article got
published in EzineArticles.com and within a few days I already had 4-5 different backlinks
published online all linking back to my article. This all builds positive momentum and will
eventually drive traffic back to my website through my resource box and published links of my
article. Over time this is a great way to get multiple links back to your website and create the
positive momentum of traffic all leading back to your website. This is a prime example of leverage
as you are doing something once and receiving a constant benefit from this one effort.
Another KEY back-linking strategy is testimonials and web posts. This is an easy and effective
way for you to create a back-link to your website on your own without waiting for any reciprocity.
Every time you leave a post on a website or blog you have the opportunity to leave your signature
and website URL. Every time you leave a good post or testimonial on a website just add your
name and URL and voila, you have just created more relevance and potential traffic back to your
website. So spend some time posting and leaving testimonials on sites that are related or relevant
to you and your field. Eventually you should have a bunch of back-links all leading back to you and
your website. Imagine if you invested 15-20 minutes a day leaving 2-3 posts on various blogs and
websites...over the course of a year that could create some amazing traffic and indicate to the
search engines that your site is relevant and popular.
So start thinking about helping others as you help yourself, and leave a good testimonial or post
on a website today as you continue to grow your business and create a back-link for
tomorrow...Most of these backlinks are evergreen and stay on a website for a long time if not
forever. This is just another reason why creating effective backlinks is such a key marketing
strategy as you are doing something ONCE, to get traffic and potential clients FOREVER.
To your success,
Your Ultimate Marketing Resource
Justin Stranere
For more content rich articles like this please feel free to visit the author's blog at:
http://www.relevantmarketing.org/blog The author, Justin Stranere, is a Marketing Fiduciary that
helps his clients create engaging, pull marketing that helps draw in and attract a business owners
ideal clients using sound methods and strategies. Make sure and grab his powerful Free
Report:101 Key Strategies to Attract New Clients visit http://www.relevantmarketing.org
Article Source:
http://EzineArticles.com/?expert=Justin_Stranere
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