MBA Marketing and the art of brand management
The moment the word brand, branding or brand management is mentioned, there is always an
excited response from the audience. This is probably because managing a brand is one of the
coolest jobs that are around nowadays. While a career in brand management may look
enticing, many people are not really aware of the profile. It is time to look past the enigma of
brand management and determine whether it is the right career for you. To understand what is
brand management, we need to first understand thoroughly on what is a brand and how an
MBA in Marketing will help the brand management professional.
From a layperson’s point of view, a brand is the company’s image or reputation. It is the image
with what you would associate the company with. For example, Pepsi would always be a cool
drink for the young while the word Cartier would always bring associations of expensive
designer jewelry sported by the well heeled. A brand is some value or a mental image that you
would associate a company with, like XYZ is a sports goods manufacturer, or ABC is a baby care
product manufacturer or that PQR is a specialist in mobile handsets with high sound quality.
A career in brand management is closely related to marketing, in fact, it is a niche division of
marketing itself. Marketing is also about creating a positive impact in the minds of the people
about the company and its products. It is about positioning the company or its products in such
a way that there is an irresistible appeal to it that people want to experience it. As brand
management is yet to establish itself as a career all by itself, an MBA in Marketing is the right
qualification to pursue.
Jaro Education, an educational institution providing international MBA degrees in collaboration
with the internationally acclaimed United Business Institutes of Belgium in Europe, offers
International MBA in Marketing in all three available MBA programs; one year executive MBA
course, nine month MBA courses and the six month double MBA degrees.
In addition to the regular subjects like international marketing, market research, marketing
finance, sales management and promotions, there is also an emphasis on brand management
with subjects like strategic management and, product and brand management.
So whether you are an entry level executive or a seasoned marketing professional, Jaro
Education has the right options for you.
For more information visit: www.jaro.in or call Ranjita Raman: +91 9930363985