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About This Document: It's easier for a credit union to make the business case for offering mobile access when its executives understand the allure of the smartphone firsthand. For credit unions that need to build a business case for launching mobile services, Carlo Cardilli, SVP/sales and business development at mFoundry, Larkspur, CA, puts cost reduction, member retention, deposit acquisition and revenue enhancement at the top of the list. PeoplesChoice Credit Union introduced mobile banking in early 2008, accomplishing its goal to become the first state-chartered financial institution in Maine to offer this service. It was planning another first in the state last fall by launching iPhone and Android mobile apps, says CUES member Luke Labbe, president of the $135 million/14,000-member Biddeford, ME, credit union. The credit union is also enhancing text messaging options and introducing mobile bill-pay.

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Categories: DocStore > Periodicals > Business & Economics
Tags: Credit Union Management, Jan 2012, Marketing Mobile, Bankston, Karen, Feature, Credit unions, Mobile commerce, Smartphones, 5250, Telecommunications systems & Internet..., 8120, Retail banking services, 9190, United States, United States--US

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Marketing Mobile

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Marketing

Marketing Mobile

Signing on members who do everything on their smart-

phones is easy. But how do you convince the rest of us?

By Karen Bankston

L et’s hav

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