“To make their strategy work, Panasonic has spent a
significant amount of time working directly with customers to
assess their needs, and then translating those needs into a set of
products that are optimally configured to appeal to those
customers. The approach works because Panasonic has
remained focused ...”
Technology Business Research Q2 1999
INNOVATION
INNOVATION - RELIABILITY - CONFIDENCE
Panasonic is one of the only the manufacturers today that
directly controls the process of design, manufacture and quality
assurance of its notebook PCs.
LCD LCR and PCB
by LCDD by MACO
PC card Semiconductor
by PCPD by MEC
CD/DVD Li-ion battery
by MEC by MBI
INNOVATION - RELIABILITY - CONFIDENCE
Surveyed 400+ IT Managers
Key Findings
° Damage rates have risen 22.5% since 1999.
° Only 28% of damage cost comes from parts and labor.
° Each damage incident costs an organization on average $2,900.
° A “No Fault Warranty” does not cover the total costs
° 80% of damage involves screens, cases, keyboards and HDD’s.
° 75% of damage is from drops, falls and liquid spills.
Source Data: Technology Business Research, 2001
INNOVATION - RELIABILITY - CONFIDENCE
Since 1999, the cost per incident has risen 107%
TBR estimates cost per incident will escalate another 30%-50% in
3 years.
Average Damage Incident Cost
$3,500
$3,000
$2,500
107%
$2,000
$2,900
$1,500
$1,400
$1,000
$500
$0
1999 2001
Source Data: Technology Business Research, 2001
INNOVATION - RELIABILITY - CONFIDENCE
Only 28% of the total repair cost is direct parts & labor. A “no fault”
warranty is NOT a “no cost” warranty.
° $2,900 – total average damage incident cost
° $ 814 – direct parts and labor costs
° $ 462 – time user spent trying to fix unit or interfacing with IT
° $ 130 – cost to the company for depreciation, financing and admin
° $ 204 – time spent transferring data damaged system to loaner
° $ 791 – time spent by user to recover or redo lost work
° $ 487 – time IT spent interfacing with user and to effect repair
° $ 30 – average daily cost of replacement or substitute system
° The total cost minus direct parts and labor- $2,104
Source Data: Technology Business Research, 2001
INNOVATION - RELIABILITY - CONFIDENCE
Four notebook components account for over 80% of all reported
damage.
COMPONENTS DAMAGED
Display Screen
Case, Outer Casing
Keyboard
Hard Disk Drive
System Board
Hinges
Latches
Modem
CD Drive or DVD Drive
Track/Mouse Pad, Point/Ball
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00%
Percent of Respondents
Source Data: Technology Business Research, 2001
INNOVATION - RELIABILITY - CONFIDENCE
75% of all reported damage incidents involve dropping, spilling
liquid and falling objects.
CAUSES FOR DAMAGE
Dropped while carrying
Liquid spill
Object dropped on unit/crushed
Fell off desk/surface while in use
Packed too tightly in briefcase/carrying case
Extreme heat or cold exposure
Abused/misused
Normal wear/overwear
Mishandled in travel
Improper insertion of PC card
Object left on keyboard when closed
0% 5% 10% 15% 20% 25% 30% 35% 40%
Source Data: Technology Business Research, 2001
INNOVATION - RELIABILITY - CONFIDENCE
Solving the Problem
Vendor Selection
Select more durable notebooks to cut this “hidden” cost by 50% or more.
Cap Costs
Now is the time to make the switch – damage incidence costs have more than
doubled in just 3 years– and as your notebook fleet continues to expand, costs
will continue to rise. Cap costs now!
Choose Wisely
Panasonic is focused on building more durable notebooks. With over 25 years
in the business they set the industry durability standards that others try to
emulate. The Toughbook, outlasts virtually all others.
Source Data: Technology Business Research, 2001
INNOVATION - RELIABILITY - CONFIDENCE
Panasonic Toughbooks have passed stringent military
environmental tests with flying colors.
TEST PASS FAIL
Drop
Vibration
Water Resistance
Dust Resistance
Altitude
High Temperature
Low Temperature
Temperature Shock
Humidity
INNOVATION - RELIABILITY - CONFIDENCE
35
35
30
25
20
20
15
4.88 10
5.05 6.45 6.09
2.42 4.42 4.74 4.67
3.53 3.31 1.19 5
0
TB37 TB45 TB47 TB48 TB71 TB72 TB27 TB28 TB34 Average GG low GG high
Gartner Group
Months in 21 37 26 8 35 8 33 5 20
Production
INNOVATION - RELIABILITY - CONFIDENCE
° Panasonic - a Matsushita Company
· World’s 23th largest Company
° Worldwide Sales of $75B
· $9.1B U.S. Sales
° 265,000 Worldwide Employees
· 19,500 U.S. Based
° 14,000 Products and 161 Companies
· 150 business locations and 23
manufacturing sites in the U.S.
° $3.8B R&D Expenditure
INNOVATION - RELIABILITY - CONFIDENCE
° Building Mobile Solutions for 19 Years
· Mobile computers since 1982
° ISO Certified Notebook Factory
· Produced over 1.75M notebooks since 1987
· 500,000 rugged units (130,000 FY2000)
° Mobile Computer Component OEM
· One of the top 10 computer
manufacturers – $3.2B sales
° 260 Engineers focused on Mobile
Technologies
· Wireless/Integrated testers
· Wearable/Ruggedness
° High Production Capacity
· 2,000 units per day on 10 lines
INNOVATION - RELIABILITY - CONFIDENCE
° Unsurpassed Service and Support
· 24 x 7 hotline support
· 3 year limited warranty
· Overnight shipping both ways- paid by
Panasonic
· Priority Exchange - User replaceable parts
· 2-day average turnaround time for repairs
· Regional field service support
· U.S (HQ) Based engineering
· International Warranty
OUR CUSTOMERS
OUR CUSTOMERS
WANT PROOF THAT YOU NEED A TOUGHBOOK?
º Make a company-wide risk assessment.
º Profile your mobile users.
º Talk to your Panasonic representative.