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Women ENTREPRENEURS

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Women ENTREPRENEURS
Women entrepreneurs face a series of problems right from the beginning till the enterprise

functions. Being a woman itself poses various problems to a woman entrepreneur. The problems

of Indian women pertain to her responsibility towards family, society and lion work.



The tradition, customs, socio cultural values, ethics, motherhood subordinates to ling husband

and men, physically weak, hard work areas, feeling of insecurity, cannot be tough etc are some

peculiar problems that the Indian women are coming across while they jump into

entrepreneurship.



Women in rural areas have to suffer still further. They face tough resistance from men. They are

considered as helpers. The attitude of society towards her and constraints in which she has to live

and work are not very conducive.



Besides the above basic problems the other problems faced by women entrepreneurs are as

follows:



1. Family ties:



Women in India are very emotionally attached to their families. They are supposed to attend to

all the domestic work, to look after the children and other members of the family. They are over

burden with family responsibilities like extra attention to husband, children and in laws which

take away a lots of their time and energy. In such situation, it will be very difficult to concentrate

and run the enterprise successfully.



2. Male dominated society:



Even though our constitution speaks of equality between sexes, male chauvinism is still the order

of the day. Women are not treated equal to men. Their entry to business requires the approval of

the head of the family. Entrepreneurship has traditionally been seen as a male preserve. All these

put a break in the growth of women entrepreneurs.



3. Lack of education:



Women in India are lagging far behind in the field of education. Most of the women (around

sixty per cent of total women) are illiterate. Those who are educated are provided either less or

inadequate education than their male counterpart partly due to early marriage, partly due to son's

higher education and partly due to poverty. Due to lack of proper education, women

entrepreneurs remain in dark about the development of new technology, new methods of

production, marketing and other governmental support which will encourage them to flourish.



4. Social barriers:



The traditions and customs prevailed in Indian societies towards women sometimes stand as an

obstacle before them to grow and prosper. Castes and religions dominate with one another and

hinder women entrepreneurs too. In rural areas, they face more social barriers. They are always

seen with suspicious eyes.



5. Shortage of raw materials:

The scarcity of raw materials, sometimes nor, availability of proper and adequate raw materials

sounds the death-knell of the enterprises run by women entrepreneurs. Women entrepreneurs

really face a tough task in getting the required raw material and other necessary inputs for the

enterprises when the prices are very high.



6. Problem of finance:



Women entrepreneurs stiffer a lot in raising and meeting the financial needs of the business.

Bankers, creditors and financial institutes are not coming forward to provide financial assistance

to women borrowers on the ground of their less credit worthiness and more chances of business

failure. They also face financial problem due to blockage of funds in raw materials, work-in-

progress finished goods and non-receipt of payment from customers in time.



7. Tough competition:



Usually women entrepreneurs employ low technology in the process of production. In a market

where the competition is too high, they have to fight hard to survive in the market against the

organized sector and their male counterpart who have vast experience and capacity to adopt

advanced technology in managing enterprises



8. High cost of production:



Several factors including inefficient management contribute to the high cost of production which

stands as a stumbling block before women entrepreneurs. Women entrepreneurs face technology

obsolescence due to non-adoption or slow adoption to changing technology which is a major

factor of high cost of production.



9. Low risk-bearing capacity:



Women in India are by nature weak, shy and mild. They cannot bear the amount risk which is

essential for running an enterprise. Lack of education, training and financial support from

outsides also reduce their ability to bear the risk involved in an enterprises.



10. Limited mobility:



Women mobility in India is highly limited and has become a problem due to traditional values

and inability to drive vehicles. Moving alone and asking for a room to stay out in the night for

business purposes are still looked upon with suspicious eyes. Sometimes, younger women feel

uncomfortable in dealing with men who show extra interest in them than work related aspects.



11. Lack of entrepreneurial aptitude:



Lack of entrepreneurial aptitude is a matter of concern for women entrepreneurs. They have no

entrepreneurial bent of mind. Even after attending various training programmes on entrepreneur

ship women entrepreneurs fail to tide over the risks and troubles that may come up in an

organisational working.



12. Limited managerial ability:

Management has become a specialised job which only efficient managers perform. Women

entrepreneurs are not efficient in managerial functions like planning, organising, controlling,

coordinating, staffing, directing, motivating etc. of an enterprise. Therefore, less and limited

managerial ability of women has become a problem for them to run the enterprise successfully.



13. Legal formalities:

Fulfilling the legal formalities required for running an enterprise becomes an upheaval task on

the part of an women entrepreneur because of the prevalence of corrupt practices in government

offices and procedural delays for various licenses, electricity, water and shed allotments. In such

situations women entrepreneurs find it hard to concentrate on the smooth working of the

enterprise.



14. Exploitation by middle men:

Since women cannot run around for marketing, distribution and money collection, they have to

depend on middle men for the above activities. Middle men tend to exploit them in the guise of

helping. They add their own profit margin which results in less sales and lesser profit.



15. Lack of self confidence:

Women entrepreneurs because of their inherent nature, lack of self-confidence which is

essentially a motivating factor in running an enterprise successfully. They have to strive hard to

strike a balance between managing a family and managing an enterprise. Sometimes she has to

sacrifice her entrepreneurial urge in order to strike a balance between the two.





Schemes for promoting Women Entrepreneurs

According to the Third All India Census of Small Scale Industries conducted in 2001-02 and

subsequent estimates made, only 10.11% of the Micro and Small Enterprises in India are owned

by women while 9.46% of the MSE enterprises are managed by women. As per the latest

available estimates, the number of women owned and women managed enterprises is 12.99 lakh

and 12.15 lakh respectively.

In order to encourage more and more women enterprises in the MSE sector, several schemes

have been formulated by this Ministry and some more are in the process of being finalized,

targeted only at the development of women enterprises in India. Some of the schemes are:





1. TRADE RELATED ENTREPRENEURSHIP ASSISTANCE AND DEVELOPMENT

SCHEME FOR WOMEN (TREAD)

With a view to encourage women in setting up their own ventures, government launched a

Scheme, namely, “Trade Related Entrepreneurship Assistance and Development (TREAD)

during the 11th Plan. The scheme envisaged economic empowerment of women through the

development of their entrepreneurial skills in non-farm activities. There are three major

components of the scheme;

(i) GoI grant up to 30% of the total project cost to the Non Government Organisations (NGOs)

for promoting entrepreneurship among women. The remaining 70% of the project cost is

financed by the lending agency as loan for undertaking activities as envisaged in the project.

(ii) GoI grant upto Rs.1 lakh per programme to training institutions / NGOs for imparting

training to the women entrepreneurs.

(iii) Need-based GoI grants upto Rs.5 lakh to National Entrepreneurship Development

Institutions and any other institutions of repute for undertaking field surveys, research studies,

evaluation studies, designing of training modules etc.

Operationalisation of the Scheme

The scheme envisages that Women Associations/NGOs/SHGs should prepare composite

bankable proposals for a group of women entrepreneurs, and submitted to the bank, which are

signatories to participate in the scheme, namely, Syndicate Bank, State Bank of India, Canara

Bank and Allahabad Bank. A copy of the proposal submitted to the bank should be endorsed to

DC (MSME). Bank examines the proposal and issues approval. On the basis of the approval

proposal considered by M/o MSME and 30% of the loan amount is sanctioned as grant and made

available to the bank.





2. MICRO & SMALL ENTERPRISES CLUSTER DEVELOPMENT PROGRAMME (MSE-

CDP)

a) Existing Clusters: A cluster is defined as a group of enterprises, normally 20 or more

producing same/similar products/services. The Cluster Development Programme (CDP) being

implemented envisages diagnostic study of identified clusters of traditional skill-based MSEs to

identify appropriate technologies and their providers and to facilitate adoption of available

technology meeting the specific needs of the end users. The Cluster Development aims at

enhanced competitiveness, technology improvement, adoption of best manufacturing practices,

marketing of products, employment generation etc. The scheme provides assistance for capacity

building, common facilities, marketing etc. the delivery, assimilation and diffusion of the

identified technology from its producers to the recipient user/cluster of small enterprises.

Type of interventions

I) Soft Interventions – capacity building activities in the cluster where no fixed assets is acquired

or formed. Soft interventions, inter alia, include

i. Diagnostic study

ii. Forming association-Trust building & Developing Identity

iii. Capacity building,

iv. Organising workshops, seminars,

v. Training & Exposure visits,

vi. Market development,

vii. Launch of Website,

viii. Common procurement,

ix. Common/complementary sales and branding;

In the past depending upon the type of cluster, assistance available for soft interventions has

varied in the range of Rs.25 – 35 lakh per cluster. Currently we have an internal ceiling of Rs.10

lakh for soft intervention under this Scheme, which we are trying to bring upwards. Clusters of

women’s enterprises are entitled up to 90% assistance for soft interventions.

II) Hard Interventions – These are tangible “assets” like

i. Setting up of Common Facility Centre (CFCs),

ii. Mini Tool Rooms,

iii. Design Centre’s,

iv. Testing Facilities,

v. Training Centre,

vi. R&D Centre’s,

vii. Common Raw Material Bank/Sales depot, etc.

There can be other tangible assets that could be set up by the women’s Clusters, as long as they

are put to common use. For hard interventions, it is necessary to form a Special Purpose Vehicle

(SPV) which could be a registered society, or a cooperative society, or company, or a trust or any

other legal entity — in which at least 20 to 30 members of the Cluster contribute and participate.

Other Cluster members who do not join this SPV could also sign up as Users. The Common

Facility Centre that is set up by the SPV as a hard intervention is entitled to the highest level of

assistance from the MSME Ministry i.e. upto 90% of the Project Cost. This covers the cost of

machinery, plant, equipment, laboratory and other tangible assets. The balance 10% of the

project cost would have to be contributed by the SPV or by the State government or the Local

government. But land and building are not covered under this “Project Cost” and will have to be

provided by the SPVs of the Women’s Enterprises Clusters or by the State government or by

some other agency.

III) Infrastructure Assistance

Infrastructure assistance includes the construction of basic amenities like power, approach roads,

drainage, water supply and storage and the like. MSME Ministry’s assistance for this component

is presently limited to 40% of the total cost — though we are trying to increase this level. Only

one element of Infrastructure Assistance i.e. Display or Exhibition Centre’s (which could consist

of show-rooms with attached stores) are entitled to a higher level of assistance in so far as

Women’s Clusters are concerned, i.e. 90%. This Display/Exhibition Centre could be built by the

Women’s Clusters, SPV within the Cluster, or near the Cluster or even in adjoining Markets of

Towns — as long as they exhibit and market the products manufactured by the Women’s

Clusters.

Creation of physical infrastructure:

This Ministry implemented the IID Scheme to provide developed sites with infrastructural

facilities like power distribution network, water, telecommunications, drainage and pollution

control facilities, roads, exhibition/display centres, raw materials, storage and marketing

outlets, common service facilities and technological back-up services, etc. This scheme has been

subsumed in the MSME-Cluster Development Programme. All the features of IID Scheme have

been retained. To create physical infrastructure exclusively for women enterprises central grant

of 40% of the project cost subject to a maximum of Rs.2 crores is available. The Ministry of

MSME is making efforts to enhance the quantum of grant to 80% in a project of Rs.10 crores.

Operationalisation of the Scheme

i) A Cluster Development Executive (CDL) is required for executing and monitoring all soft

interventions in a cluster. Normally, a CDE can be a DIC Officer/MSME-DI officer/retired

expert or even hired person from NonGovernment Sector.

ii) The hard interventions in a cluster and creation of physical infrastructure require to set up a

users body/special purpose vehicle which could be society/trust/company to be formed by the

cluster beneficiaries.





3. CREDIT GUARANTEE FUND SCHEME

The Government introduced the Credit Guarantee Fund Scheme for Small Industries in May,

2000 with the objective of making available credit to SSI units, particularly tiny units, for loans

up to Rs. 25 lakh without collateral/ third party guarantees. The Scheme is being operated by the

Credit Guarantee Fund Trust for Small Industries (CGTSI) set up jointly by the Government of

India and SIDBI. The Scheme provides for collateral free credit facility (term loan and / or

working capital) extended by eligible lending institutions to new and existing SSI units/ Small

Scale Service and Business (industry related) Enterprises (SSSBEs) including Information

Technology and Software Industry up to Rs. 25 lakh per borrowing unit. In the case of women

enterprises, the guarantee cover is up to 80% of the credit subject to maximum guarantee limit

of Rs. 20 lakh. The member lending institutions (MLI) availing of guarantee from the Trust have

to pay a one-time guarantee fee of 1.5% of the credit facility (comprising term loan and / or

working capital) sanctioned by the lending institution to the borrower and annual service fee of

0.75% per annum on the amount of credit facility extended by the MLI, which is covered under

the scheme.

Operationalisation of the Scheme

The entrepreneurs whose bank finance is approved by the lending bank may ask the bank to

obtain guarantee from the Credit Guarantee Trust Fund. This facility is available online to the

lending banks and clearance from the Trust is conveyed in a day or two.

4. SUPPORT FOR ENTREPRENEURIAL AND MANAGERIAL DEVELOPMENT

MSME DIs regularly conducts EDPs/MDPs for existing and prospective entrepreneurs and

charge fee for such courses. To encourage more entrepreneurs from among the SC/ST, women

and physically challenged groups, it is proposed that such beneficiaries will not be charged any

fees but, instead paid a stipend of Rs.500/- per capita per month. 50,000 entrepreneurs will be

trained in IT, Fashion Technology, Catering, Agro & Food Processing, Pharmaceutical,

biotechnology etc. through specialized courses run by MSME DIs. 20% of courses conducted by

these Institutions shall be exclusively for women.





5. EXHIBITIONS FOR WOMEN UNDER PROMOTIONAL PACKAGE FOR MICRO &

SMALL ENTERPRISES APPROVED BY CCEA UNDER MARKETING SUPPORT

DC (MSME) has formulated a scheme for women entrepreneurs to encourage Small & Micro

manufacturing units owned by women in their efforts at tapping and developing overseas

markets, to increase participation of representatives of small/micro manufacturing enterprises

under SIDO stall at International Trade Fairs/Exhibitions, to enhance export from such units.

Under this scheme participation of women entrepreneurs in 25 international exhibitions is

envisaged during the 11th Plan.

For the year 2007-08 a good number of prominent women entrepreneur associations have been

requested to sponsor their members for participation in 5 international exhibitions scheduled

during the months of Jan.-March, 2008. An advertisement has also been released in this regard

in daily newspaper.

You will be happy to know that with a view to encourage women entrepreneurs to participate in

the International Exhibitions it has been decided to:

i) provide rent free space in the exhibitions

ii) reimburse 100% economy class air fare for one representative

iii) reimburse shipping cost upto Rs.15,000/-

iv) The overall ceiling shall however be Rs. 1.25 lac.



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