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Most of you will not be surprised to learn that Google is the most popular Internet search
tool. However, a Forrester study [1] indicates that only 20% of Google users use Google
exclusively when performing their web searches. This provokes the question: what other
Internet search tools are being used by the remaining 80% non- exclusive Google users?
According to data presented in this article, the Vertical Search Market is growing faster than
Google.
When comparing unique-visitors growth rate between the core search engines (Google, Yahoo
and MSN) and a sample of alternative Internet search tools, it becomes obvious that the
vertical search market is growing at a faster pace.
Following are the comparison results (percent growth in unique users during 2/2008 - 2/2009):
Core Engines Percent Growth:
Google =8.2%
Yahoo= -11.7%
MSN= -11.8%
Vertical Search Tools- Percent growth:
Highbeam= 195%
WikiAnswers= 155%
LinkedIn=146%
A9=143%,
MetaCafe= 84%
Indeed= 82%
Flickr= 25%.
The vertical search market is growing rapidly when measuring growth based on unique-users.
However, if we measure the market growth based on number of searches rather than users we'll
find a much lower growth rate.
According to an Iprospect research [2], users seem resistant to seek an alternative search tool
when the web search turns unsuccessful. About 82% of users will modify their query on the same
search tool instead of looking for a better fitted source. There are several possible
rationales for the lack of enthusiasm to seek an alternative Internet search tool when results turn
sour at the core search engine. Possible causes which deter the user to turn to the vertical search
option more often are:
1. Leaving Anxiety: This may sound as a minor issue, but it
seems to be a tough hurdle for many services, not just search tools. Needing to "leave" the
existing web location (especially if you're on your favorite core search engine) either by changing
the current web address or opening a new tab/window is an activity which most users are reluctant
to do.
2. Knowing Your Options: The need to become aware and
familiar of a few dozens of web search tools (considering the number of different topics and
formats a typical user may query)
3. Deciding: Being aware of the many different search tools
and knowing your options is an important step. However, having to decide which tool best fit the
specific query or desired format may just be too much of a demanding task for an every-day
usage.
Given all these issues on one hand, and the clear need of the users on the other hand, I foresee
that there is still a lot of innovation to be witnessed in the field of search and vertical search
especially. I strongly believe that if there were ways to help the typical search user to confront the
above obstacles or to eliminate them completely, the vertical search market would grow at a very
rapid pace. Not only in the number of unique users as it is growing today already, but also in the
number of searches.
References: [1] Forrester study
[2] Iprospect research
Alex Rinsky is a Co-Founder of DeeperWeb.com, is an innovative search engine tool and an
essential addon for Google users. DeeperWeb is integrated into Google search results page as a
sidebar and is available for Internet Explorer and Mozilla Firefox browsers. DeeperWeb boosts
searching by employing Tag-Cloud techniques to help users navigate through search results more
efficiently and uses Topic-Mapping-Technologies for fast results identification.
Article Source:
http://EzineArticles.com/?expert=Alex_Rinsky
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SEOsitesonline.com will get you to the first page of Google in as soon as 24 hours, guaranteed!
They can also acheive this with your Facebook Fan page.
seositesonline.com
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