Rural Tourism in Latvia

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					RURAL TOURISM MARKETING




          Asnāte Ziemele
     RT conference, 23.11.2011.
Latvian Country Tourism Association
           Lauku ceļotājs
       Founded: 1993
                             What a rural tourism
       Members: ~320
                             organisation can do for
      Bed places: ~ 6381
                             marketing - examples:
          Staff: ~ 12

                             - Printed publications
                             - Internet
                             - Promotional activities


                           www.countryholidays.lv
         Baltic Country Holidays :
        Latvia – Lithuania - Estonia
Cooperation with :
•182 accommodation sites in Lithuania
•225 accommodation sites in Estonia
       Printed publications - examples




- Accommodation catalogue since 1993 – regularity, recognition,
reliability.
- Maps, guides with contact details of accommodation and other
service providers, marked on map.
               Internet –example
             www.countryholidays.lv




- over 2500 hits a day
- booking system
- promote your events on the “news” page
- link to your own home page
Internet: social media
                  •Twitter
                  • Facebook
                  • Youtube
News from members on www.celotajs.lv
 Promotional events in the destinations




- Events attract vsitors to the
area, increase occupation
Media trips

              Providers
              recognise media
              visits and media
              articles as one of
              the most efficient
              means –
              immediate
              customer increase
Tour operator visits
           - use tour operators to teach
           you how to make saleable
           and competitive products and
           services


           - service providers get
           included in tour operator
           programs
      Downloadable route descriptions
              attract clients




- driving, cycling, hiking routes with sites to see and places to visit
- contact details of accommodation and other service providers
- downloadable and printable free of charge
   Promotion actions. Example: Statoil
          and Lauku ceļotājs




- 15% discount on accommodation(50 providers participated)
- special touring routes developed in all regions with sites and
accommodations participating in the action
Thank you for your attention!




   “Lauku ceļotājs” 40, Kalnciema str, LV-1046,
     tel.: +371 67617600, fax: +371 67830041
        lauku@celotajs.lv, www.celotajs.lv

				
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