AD-Impressions = 200,000 /1000 200 = für TKP
Kosten = 1,000
Visits = 2,000
Kosten = 1,000
TKP (CPM) = = 5
AD-Impressions/1000 200
Clicks = 2,000
O's = 100
1,000 =
CPC = 0.50
2,000
Clicks TKP (CPM)
= CTR = 1.00% = = 1.00%
AD-Impressions 1000 x CPC
Kosten 1,000
= CPO = = 10
∑ O's 100
CPC 0.50
= CVR = = 5.0%
CPO 10
AI x CPM 1,000,000
= Kosten = = 1,000
1000 1,000
O = Order
AI = Ad Impressions
CPC = Cost per Click
CPM/TKP = Tausenderkontaktpreis
= Annahmen/Prämissen
ür TKP 1 2 3
AdImpression 200,000.00 2,000,000.00 5,000,000.00
CPM/TKP 5.00 12.00 15.00
Kosten 1,000.00 24,000.00 75,000.00
CTR 1.0% 2.0% 1.0%
Klicks 2,000.00 40,000.00 50,000.00
CVR 5.0% 1.3% 1.0%
Order 100.00 520.00 500.00
CPC 0.50 0.60 1.50
CPO 10.00 46.15 150.00
CV (AI) 0.05% 0.03% 0.01%