Nakusp and Arrow Lakes Tourism Templates
Introduction and Usage Guide for this Workbook
The worksheets in this workbook were created by the Tourism BC Facilitator Simone Carlysle-
Smith through the Tourism BC Community Tourism Foundations program to assist the
management team. Duplicate this master file for reference and re-name and update as required.
The Community Development Matrix is intended as a quick reference of the Status of the
current planning and key initiatives that relate to or have overlap with Tourism.
The Vision, Goals, Objectives Summary is intended as a quick reference to the Tourism Plan.
The Tourism Plan Status Report is a summary of the Tourism Plan Strategies. This tool is
intended to be updated no less than annually to track the progress of the tourism plan
implementation and for succession planning.
The Summary Budget Template is intended the annual tourism plan.
The Budget Detail Template is intended to break out the major categories of the tourism budget
by sub-categories. Project budget templates are used to determine these budgets.
The Visitor Centre Budget Template is intended to be used by the agency contracted to deliver
services and or for reporting of Visitor Centre activity.
The Project Brief Part 1 is intended for project management and succession planning to ensure
there is a record. Refer to Part II the Budget Template.
The Project Brief Part 2 is intended to support the Project Brief Part 1 - Description with a
Budget.
The Marketing Paln Budget Template is intended to support the tactical marketing activities for
tracking and budgeting on an annual basis.
daa8f01d-9d4e-41fd-8ba7-790dc4582760.xls Page 2
Nakusp and Area Community Development Matrix Last Update:14-May-09
The Tourism Plan Status Report template is by separate cover.
Contact:
Item Timing
TAC Tourism Advisory Committee 2009-Q1 Jan-Mar 2009
ED Economic Development 2009-Q2 Apr-June 2009
TBD To Be Determined 2009-Q3 July-Sept 2009
CFF Community Tourism Foundations Facilitator 2009-Q4 Oct-Dec 2009
CTO Tourism BC Community Tourism Opportunities Program 2010-Q1 Jan-Mar 2010
Cells calculate in yellow 2010-Q2 Apr-June 2010
2010-Q3 July-Sept 2010
2010-Q4 Oct-Dec 2010
2011+
Plans, Reports, Initiatives
Item Key Initiatives Lead Status Overlap Next Steps Partners Timing Budget Grant Key Contact Comments Online link to further
# with other consider Status information
plans. ations
1 Official Community Plan (s) Gov.
Village of Nakusp The Official Community Plan Economic For next update incorporate http://www.nakusp.co
(OCP) for Nakusp was and Tourism Plan Vision and m/siteengine/activepag
recently updated. Bylaw 612 Tourism Goals as per council e.asp?PageID=19
was adopted on April 08, Plan meeting adoption of the
2008. Tourism is recognized Tourism Plan (to be
in Section 1 Introduction to adopted)
Village and OCP as a stand-
alone section: No. 1.3.8.
Regional District of Central Kootenay Area Gov. The Board of the Regional Economic A survey was conducted in
K District of Central Kootenay and July 2007 and a series of
has approved the 2007 - Tourism workshops were held in
2008 Planning Services Plan October 2007 and 2008 to
Division work plan, which gather input to update the
includes the Electoral Area K Draft Official Community
Planning Review project. The Plan, which is now being
purpose of the Area K edited to reflect these
Planning Review is to replace workshops. Another series
Rural Land Use Bylaw 1248, of community workshops is
1997 with a new Official planned for Spring 2009.
Community Plan and Zoning
Columbia Shuswap Regional District Area Gov. Bylaw. Economic
Brief history and last update.
B (Trout Lake region) and
Tourism
Plan
2 Sustainability Planning Gov. No dedicated Sustainability Plan. Develop policy with next
OCP update.
The Nakusp Secondary Village Council and School
School's Sustainability Club, District #10 support this
seeks to make Nakusp a Fair initiative.
Trade Town through the
TransFair Canada
organization.
3 Community Statistics NADB
Community Profile No community profile, refer Create a community profile.
to BC Stats Community
Profile.
4 Economic Development Planning NADB
Economic Development Strategy Currently no five-year Tourism Consider strategy for 2010
strategic plan but process. or 2011.
implementation of current
projects identified are
underway.
5 Tourism Planning NADB
Tourism BC - Community Tourism Tourism Plan complete and Tourism Establish Tourism Advisory Northern BC May 2009- Co-op $ $15,000 Tourism BC / http://nadb.kics.bc.ca/i
Foundations program all files online at: plans, Committee (TAC), Council Tourism/Age April 2010 secured per year Northern BC ndex.php?page=ctfho
http://nadb.kics.bc.ca/index.p economic presentations to adopt the nt of Tourism matching Tourism me
hp?page=ctfhome dev. Plan, Community Projects BC, funds
Coordinator to commence stakeholder based on
with priority projects for groups and completing
2009/2010. business the
community. Tourism
Plan
process.
Kootenay Rockies Tourism Human KRTA/ Regional Strategy complete Tourism Monitor for local relevance. http://www.go2hr.ca/re
Resources Strategy, 2007 Go2 Plan search.aspx
Visitor Tourism Assessment, Destination Village Implementation of key Tourism Community Projects
Development recommendations underway Plan Coordinator working on
as resources permit. signage.
daa8f01d-9d4e-41fd-8ba7-790dc4582760.xls Page 3
Plans, Reports, Initiatives
Item Key Initiatives Lead Status Overlap Next Steps Partners Timing Budget Grant Key Contact Comments Online link to further
# with other consider Status information
plans. ations
6 Infrastructure Development (If no master plan list plans or projects)
Airport Village The Arrow Lakes area Tourism To be determined
and supports numerous Plan
RDs backcountry visitors, and
expansion of infrastructure
could expand the existing
tourism destination base. A
pre-feasibility assessment
study of airport expansion
would determine the future
opportunity for airport usage
for the region.. Kelowna
Amenities: Washrooms, Parking, etc. Village Requires plan based on Tourism To be determined
weaknesses identified in the Plan
SWOT analysis of the
Tourism Plan.
Beautification Plan Village Will form part of downtown Tourism List 2009 focus of effort or
and revitalization plan. Plan future timeline
RDs
Broadband Village Available in pocket areas Tourism To be determined
and throughout the Study Area Plan
RDs
Community Centre Upgrades Village Infrastructure improvements Tourism List 2009 focus of effort or
to the arena are for the Plan future timeline
mechanical system and new
roof. Auditorium Upgrades to
facilitate small meetings.
Downtown Revitalization Village Village initiating committee Tourism List 2009 focus of effort or
Plan future timeline
Facilities master Plan (Sports, other) Village Build on existing inventory Tourism Inventory current facilities for
from Tourism Plan. Plan Gap Analysis.
Ferry Services NADB Ferry services require Tourism Review Tourism Plan tactics
to improvement. Plan for overarching ferry
ferries strategy.
Housing NADB New housing committee List 2009 focus of effort or
future timeline
Parks and Recreation Master Plan (Master Village Village producing Master Tourism List 2009 focus of effort or
Trails and Cycling Plan) and Parks Plan. New Nakusp Plan future timeline
RDs Trails Society.
http://nakusptrails.ca/
Public Gathering Spaces Master Plan Village Status Tourism List 2009 focus of effort or
and Plan future timeline
RDs
Road/highway improvements Govt all Status Tourism List 2009 focus of effort or
levels Plan future timeline
Signage and Way Finding Plan Village Key recommendations from Tourism List 2009 focus of effort or
and Tourism Assessment Plan future timeline
RDs underway. Inventory
complete.
Visitor Centre Chamb Land owned by Village. Tourism Fee-For-Service Agreement
er Chamber owns building and Plan requires an update for new
operates VC with some budget deliverables 2009.
financial support from the
government. Fee-For-Service
Agreement.
Waterfront Master Plan Village The vision for Nakusp and Tourism Although such projects can
Arrow Lakes includes a Plan be costly, a pre-feasibility
marina facility, and this, along assessment or new
with a refuelling station, is development concept could
closer to a reality with the be produced.
commitment of BC Hydro to
build a boat launch by 2011.
Other Status List 2009 focus of effort or
future timeline
daa8f01d-9d4e-41fd-8ba7-790dc4582760.xls Page 4
Plans, Reports, Initiatives
Item Key Initiatives Lead Status Overlap Next Steps Partners Timing Budget Grant Key Contact Comments Online link to further
# with other consider Status information
plans. ations
6 Tourism Product / Attractions (If no master plan list plans or projects)
Amateur Sports Current situation, Tourism List 2009 focus of effort or
accomplishments to date Plan future timeline
Convention and small meetings development Current situation, Tourism List 2009 focus of effort or
accomplishments to date Plan future timeline
Event development Current situation, Tourism List 2009 focus of effort or
accomplishments to date Plan future timeline
Halcyan Hot Springs Expansion of the hot springs Tourism Sales on-going
includes strata-titled vacation Plan
homes.
Health and Wellness Current situation, Tourism List 2009 focus of effort or
accomplishments to date Plan future timeline
Heritage, Arts and Culture Current situation, Tourism Cultural Plan
accomplishments to date Plan recommended.
Nakusp Hot Springs Nakusp Hot Springs Business Tourism Consultant
case being conducted by a Plan Recommendations and
consultant for the Village of Village of Nakusp Action
Nakusp. Plan.
Other: Current situation, List 2009 focus of effort or
accomplishments to date future timeline
7 Tourism Market and Visitor Research
Kootenay Rockies Regional Profile Online Tourism BC Tourism Analyze for relevance to http://www.tourismbc.c
Research. Plan Nakusp and Arrow Lakes. om/Research/Researc
http://www.tourismbc.com/Re hByRegion/KootenayR
search.aspx ockies.aspx
Generic Situation Analysis - Tourism BC Posted at Tourism Resource Tourism Analyze for relevance to http://nadb.kics.bc.ca/i
Community Tourism Foundations Centre: Plan Nakusp and Arrow Lakes. ndex.php?page=ctfho
program. http://nadb.kics.bc.ca/index.p me
hp?page=ctfhome
Research Requirements Limited primary research. Tourism Determine Tourism BC
Visitor Centre statistics. Plan Value of Visitor Centre
research / future date
2010++
8 Economic Impact Studies
None at this time
9 Tourism Opportunities Studies
There is no TOS for the Nakusp and Arrow The provincial studies Tourism http://ilmbwww.gov.bc.
Lakes Area. completed reside online and Plan ca/cis/initiatives/touris
are accessible as a resource m/tos/index.html
document.
10 Tourism Industry Performance Statistics Tourism Establish tracking program
Plan with industry.
Tourism BC Commercial Accommodation Tourism BC Optional Determine willingness of
Occupancy Program accommodation sector to
participate.
Tourism BC Value of Tourism Tourism BC - Community Consider for 2010/2011
Tourism Foundations
program
Visitor Research (Visitor Centre, Tourism BC Visitor Centre Monitor trend analysis.
attractions attendance tracking, etc.) Network reporting
requirement.
Transportation - Airports Commercial airports collect Monitor trend analysis,
stats. include updates in
community profile.
Room Revenues - BC Stats Regional profiles available Monitor trend analysis,
through BC Stats. include updates in
community profile.
Other:
Other:
11 Other:
Summary of Vision, Goals and Objectives of the Nakusp and Arrow Lakes Tourism Plan
Community Vision Statement Village of Nakusp
The desired Nakusp is an attractive, safe, healthy, friendly, economically vibrant, ecologically sound lakeshore community
that is focused on maintaining the quality of life, small-town character and rural charm of the Village. Nakusp’s built and
natural environment respects, above all else, the outstanding diverse natural habitat and optimizes recreational
opportunities for its citizens and its visitors. Nakusp residents enjoy a high quality of life built upon a sustainable and
diversified local economy. The waterfront is particularly emphasized and made accessible to all through trails and
walkways where feasible;
A vibrant commercial area created around the downtown core provides an attraction for visitors and local residents;
Suitable, safe, healthy housing with easy access to transportation, recreation, open space, shopping, schools, and
community services is provided to meet the diverse needs of individuals and families at varying income and age levels;
The road network is solidly established. Vehicle movement is improved with the provision of off-street parking, and safe
loading and unloading spaces, encouraging non-motorized pedestrian movement;
Tourism Vision Statement for Nakusp and Arrow Lakes
Nakusp and the Arrow Lakes is known for its rural charm and natural setting, which sets the pace for sustainable tourism
that balances our economy without compromising quality of life for our residents. We attract visitors who seek nature-
based experiences in a pristine environment, which include soft adventure, recreation, health and wellness, and heritage,
arts and culture. Our community is united in achieving this vision through a spirit of collaboration and cooperation.
Tourism Plan Goals
1. To diversify the local economy through strategic expansion of the tourism industry as a way of expanding the tax base,
increasing the jobs and income available to residents while balancing community values;
2. To enhance destination development and appeal for visitors by attracting infrastructure investments through local,
regional, provincial, national and private sources;
3. As an integral element of industry growth, to foster business and industry development that complements and
strengthens products and attractions of most appeal to visitor markets;
4. To encourage tourism operators to consistently and strategically market the area to target markets by working
cooperatively and in collaboration with community stakeholders to leverage resources wherever possible; and
5. To sustain a tourism management function to ensure leadership, organizational capacity, funding and communications
to support tourism stakeholders and the community to achieve the vision for tourism.
Tourism Plan Objectives
Tourism Planning and Management
• Undertake an economic development strategy process, which integrates the tourism sector recommendations
• Allocate resources to implement the Tourism Plan in phases, built around community, industry, government
participation, partnerships and communications.
Tourism Infrastructure and Development
• Expand tourism infrastructure that supports the Village of Nakusp Community Vision and the Nakusp and Arrow Lakes
Tourism Vision.
Product Development
• Identify and prioritize product development opportunities and compile resource material that aids with pre-feasibility for
business opportunities and policy support.
Information Management and Research
• Establish an online tourism industry database and resource centre that will support the development of community
tourism and provide the information and research needed to support the tourism industry.
Business and Industry Development
• Establish a business and industry development program that supports the needs of local tourism business operators and
organizations.
Market Position and Targets
• Improve overall tourism performance by increased awareness, length of stays, overnight stays, visitor spending and
overall market share of leisure travellers, free independent travellers (FIT) and small groups from domestic and foreign
markets.
Marketing Partnerships and Programs
• Establish the cooperative marketing program with regional partnerships that leverage resources and extend market
reach.
Branding
• Expand the new brand identity for the Village of Nakusp to incorporate the Arrow Lakes by utilizing the logo and
supporting colour scheme into all communication materials for place marketing of “Nakusp and Arrow Lakes – British
Columbia, Canada.”
Promotional Tools & Materials
• Create the official set of promotional tools and materials for destination marketing and to support visitor services
incorporating the new regional brand.
Integrated Promotional Mix
• Develop an integrated promotional mix of marketing activities to raise awareness of the Nakusp and Arrow Lakes area
as a travel destination in its current stage of development and communicate the attributes of market-ready product in key
markets.
Visitor Services
• Refine the visitor services programming to integrate with increased tourism marketing activity providing a seamless
experience for the visitor.
Plan Tracking / Monitoring and Evaluation
• Establish and maintain a tracking and evaluation program that is directly associated with the goals and objectives of the
Tourism Plan.
Communications
• Establish and maintain a communications strategy that engages and informs the tourism industry, residents, government
and regional partners to contribute to an enhanced tourism development climate.
Page 5 of 19
Tourism Plan Status Report
Tourism Plan Status Report
Produced by the Tourism BC Community Tourism Foundations program. http://nadb.kics.bc.ca/index.php?page=ctfhome
Last Update: 14-May-09 May 2009 - April 2010
PS Tourism Plan Section Number
S# Tourism Plan Strategy Reference Number 2009-Q1 Jan-Mar 2009
When the item is "complete" note TAC Tourism Advisory Committee 2009-Q2 Apr-June 2009
in comments field.
NADB Nakusp and Area Development Board 2009-Q3 July-Sept 2009
Tourism Planning Steps: CPC Community Projects Coordinator 2009-Q4 Oct-Dec 2009
Community Engagement CH Nakusp and District Chamber of Commerce 2010-Q1 Jan-Mar 2010
Asset Inventory TBD To be determined 2010-Q2 Apr-June 2010
Assessment / Situation Analysis TBC Tourism BC 2010-Q3 July-Sept 2010
5-Year Tourism Plan CTO Tourism BC Community Tourism Opportunities program 2010-Q4 Oct-Dec 2010
Annual Work Plan Cells calculate in yellow
PS4 Planning for Implementation
S# Strategy Lead Status Next Steps Timing Working Comments Tracking and
Budget - Draft Evaluation
only
1 Initiate an Economic Development NADB Current projects that have been Consider a regional economic $ - Completion of
Strategy for Nakusp and Arrow Lakes. identified from previous planning are development strategy when more Strategy,
currently underway. The Village of current projects are complete. Completion of
Nakusp is conducting a Business Consultant Recommendations and projects.
Case for the Nakusp Hot Springs. Village of Nakusp Action Plan.
2 Determine the feasibility of securing NADB Funds secure for P/T contract Contractor to implement the tourism May 2009 - $ - COMPLETE Position filled
funding and hiring a part-time position Community Projects plan based on resources available. April 2010 and projects
equivalent contractor to undertake the Coordinator (CPC) for the period May completed
implementation of the Tourism Plan. 2009-April 2010. based on
objectives.
3 Engage the tourism industry, on an NADB CPC drafting Terms of Reference for Establish TAC and review Terms of Q2, 2009 $ - Full TAC
ongoing basis, by establishing a the new TAC. Recruitment process to Reference and Action Plan Priorities engaged as
Tourism Advisory Committee (TAC) be determined. from Tourism Plan for activities for per guidelines.
as it relates to the structure of the the next year.
tourism plan.
4 Encourage the participation of NADB Initial budget complete based on Encourage participation form the TAC On-going $ - Tourism Plan
existing stakeholders to assist in the confirmed grants to date. TAC and supporting groups, organizations objectives
implementation of the tourism plan. and local/regional government. NADB
inclusive of all stakeholders. Ensure achieved.
the next update of the OCP includes and Kootenay Rockies Tourism to
the tourism vision and goals by present Tourism Plan goals and
council resolution. objectives for adoption by council and
resolution for OCP inclusion. OCP
update for the Village was recent, this
may not occur for years in which time
the Tourism Plan vision and goals
5 Establish the 2009/2010 budget to NADB Initial budget for period May 2009- may need review.
Implement plan based on current Q2 $ - COMPLETE. Budget
coincide with pooled resources, April 2010 completed based on budget, leverage with community Complete.
known grants available to implement resources known to date. Community partners where possible.
the plan and adjust accordingly as Tourism Opportunity Funds
new grants or resources are secured. confirmed.
6 Develop a Marketing Plan for 2009 NADB Due to limited budget, the tourism Develop community partnerships to Q1, 2010 $ - Cooperative
plan focus of effort is development pool resources for any cooperative marketing
marketing tools for 2009/10. External marketing initiated by partnerships. projects
promotional activity is limited to the identified and
new web site. The Village produced completed.
Hot Springs brochures and placed
7 Identify a sustainable funding strategy NADB some advertising. was facilitated by
A funding meeting Strike a task force of the new TAC Q3, 2009 $ - Sustainable
that will support implementation of the the Community Tourism Foundations and review resources supplied, funding
Tourism Plan. facilitator, with the working group conduct a facilitated Sustainable solution
April 01, 2009. The Additional Hotel Funding workshop. complete.
Room Tax was discussed as an
option, although tourism inventory is
small and the yield could not be
estimated through special reporting
8 Monitor government and tourism NADB Several sources for monitoring Subscribe to RSS notices for key On-going $ - New sources
agency programs to identify programs and services are noted in websites and monitor known sources. of funding
partnerships or opportunities for the tourism plan. secured.
funding, assistance and additional Council
planning for implementation of the resolution for
tourism plan. acceptance of
the tourism
plan and
inclusion into
9 Maintain the Tourism Plan Status NADB This report forms the initial draft CPC to update quarterly for TAC Quarterly $ - Maintain initial
Report. supplied by Tourism BC Community meetings or no less than at the close file supplied
Tourism Foundations. of the contract for the annual report. and save file
with date
revision for
historical
tracking.
10 Establish an annual planning process NADB Tourism planning must coincide with CPC establishing the planning Q2-3, 2009 $ - Annual
that coincides with the proposed overarching plans within community process based on tourism plan planning cycle
economic development strategy and development. At the present time an guidelines. followed.
the annual tourism planning cycle. economic development strategy will
not be undertaken, however the
annual planning process and capacity
building for NADB will commence.
11 Maintain connectivity to the tourism NADB As budget permits attend tourism Key websites for RSS feeds noted in Q2, 2009 Increased
industry in the region, and BC, related conferences, local and tourism plan. awareness of
through regional and provincial regional meetings. Register to receive Nakusp and
alliances and/or participation in RSS feeds from tourism websites. tourism
industry associations, conferences, industry.
events and through professional
development.
12 Maintain the tourism inventory. NADB with NADB completed templates supplied Create online version of inventory as Q4, 2009; Completed
CC by Tourism BC Community Tourism part of new database. Add Health Q1-2010 inventory
Foundation program. and Wellness content. Partner with online and
the Chamber of Commerce to composition
maintain one master set of data. reports
annually.
Updating
ongoing.
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Tourism Plan Status Report
S# Strategy Lead Status Next Steps Timing Working Comments Tracking and
Budget - Draft Evaluation
only
$ -
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Tourism Plan Status Report
S# Strategy Lead Status Next Steps Timing Working Comments Tracking and
Budget - Draft Evaluation
only
PS5 Destination and Market Development
Tourism Infrastructure and Development
13 Create a master list of municipal, NADB Refer to Community Development Initial draft of the matrix supplied by Quarterly $ - This document Completed
regional and provincial infrastructure Matrix template by separate cover. Tourism BC Community Tourism starting Q2, will provide a matrix
improvements that will contribute to Consider master plans for: Foundations program as it relates 2009. snap shot of the available upon
tourism development capacity and Beautification Master Plan; Parks and initially to Tourism. Content can be current planning request to the
potential, and prioritize to coincide Recreation Master Plan; Signage and expanded. Review with NADB board and key NADB.
with the tourism development Wayfinding Master Plan, Facilities for group updates quarterly, or no initiatives for use Ongoing
opportunities that fit both the Master Plan, Area Plans e.g. less than annually. by investors, updates.
community vision and the tourism waterfront, ferry service, Downtown, consultants,
vision. etc. Updates of the OCP, etc. government,
Incorporate with key planning, community
initiatives, product development and groups and
Product Development
14 Develop a Tourism Investment NADB Opportunities: Nakusp Hot Springs; Prioritize key opportunities for further Q2, 2010 $ - Completed
Attraction Strategy to identify the Backcountry Recreation; Events; analysis and secure funds for a Tourism
most appropriate tourism investment Health and Wellness; Heritage, Arts Tourism Investment Strategy. Investment
opportunities for the area that will and Culture; Small Meetings and Strategy.
contribute to a sustainable and Conferences; Soft Adventure. The
growing tourism industry. Village of Nakusp is conducting a
Business Case for the Nakusp Hot
15 Expand product packaging and NADB Springs.
New licensed travel agent now in Work with local travel agent and TAC Q2-Q4, $ - Packaging
itinerary development. town. Initiate packaging to include for packaging opportunities. 2009 offers on the
promotion of independent products new website
and services together for promoting and
on the new website. Determine if any identification of
products are Export-Ready. Export Ready
product.
$ -
Information Management and Research
16 Establish an online tourism industry NADB New tourism database will be created Incorporate into Request for Proposal Q2-3, 2009 $ - Completed
database as part of the enhanced from inventory of tourism businesses, content for web supplier. online
website for Nakusp and Arrow Lakes. associations, community groups, etc. database.
17 Create an online resource library that NADB New online resource centre will be Incorporate Resource Centre Q3, 2009 $ - Completed
can be utilized by tourism created from key content supplied in sections in site map for website online resource
stakeholders and local organizations. tourism plan. content. centre.
18 Participate in Tourism BC’s NADB Currently there are no occupancy Due to the small number of Q4, 2009 $ - Uptake of
Accommodation Tracking program statistics. properties, consider tracking Occupancy
and Value of Tourism research statistics. Consider discussions and Value of
programs. during sustainable funding workshop. Tourism
programs.
19 Conduct a local visitor research and NADB The Tourism BC Visitor Centre study Consider an informal exit survey at Q2, 2011 $ - Completed
Visitor Centre study program is suspended for 2009. the ferries or in the future a Value of ++ Survey
Visitor Centre survey.
20 Use established research methods for NADB Currently there are no economic Consider costs to conduct a study Q3, 2010++ $ - Completed
tracking and evaluating the economic impact studies, however the and refer to resources for best Study
impact of attractions, events and MusicFest could be a pilot for a study. practices.
festivals. http://www.tourismbc.com/Research/
ResourcesForResearchers.aspx
$ -
Business and Industry Development
21 Host an annual pre-season tourism NADB With the completion of the tourism Plan for spring 2010 and hold the April, 2010 $ - Completed
industry event. plan presentation in April, 2009, annual event every spring before event.
launch the first event when the new tourist season.
visitor guide and website complete.
22 Establish industry training, standards, NADB Existing programs run through Incorporate resources into the online Q4, 2009 $ - Increased
certification and professional College. Expand tourism into high center and promote to all tourism certification
development programming and schools. Post content from the operators when complete. and training of
encourage adoption of industry and Tourism Plan to new online resource operators,
government standards by tourism centre. increased
operators. awareness of
tourism
programs.
23 Encourage businesses, organizations NADB Workshops have been offered in the Continue scheduling workshops as On-going $ - Minimum one
and government officials to participate past. demand allows. workshop
in Tourism BC’s WorldHost ® offered per
Customer Service program. year.
24 Facilitate access to enterprise NADB Resources are supplied in the tourism Post resource information on the new Q4, 2009 $ - Resource
services offered in the region for plan. online resource centre. material online.
business and community
development.
25 Identify labour and skill requirements. NADB No formal skill or labour analysis has Post resource information on the new Q3, 2010 $ - Resource
been conducted. online resource centre. Future material online,
consideration, conduct online survey Completed
of operators. Survey, Labour
and Skills
Requirements
Identified and
Strategy to
address them.
$ -
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S# Strategy Lead Status Next Steps Timing Working Comments Tracking and
Budget - Draft Evaluation
only
Markets, Marketing Partnerships and Programs
26 Target regional market potential. NADB Rubber-tire regional markets are key Develop itineraries based on market- Q4, 2010 $ - Promote on
for the area. ready product. new website.
27 Work with the regional destination NADB NADB is currently active with the Participate in regional programs that On-going $ - CTO program Leveraged
management organization, Kootenay RDMO through the Community support the implementation of the provides $15,000 resources
Rockies Tourism - Agent for Tourism Tourism Opportunities program. tourism plan for both marketing and per year net of through
BC. community development. GST in matching partnerships.
funds.
28 Expand cooperative marketing NADB Cooperative marketing programs with Current opportunities for 2009/10 Q3, 2009 $ - Leveraged
programs with local businesses. businesses are limited due to the include the new visitor guide and resources
budget. enhanced website through through
partnerships between NADB and the partnerships.
Chamber to work with businesses to
leverage resources. $ -
Branding, Promotional Tools and Materials
29 Update the Village of Nakusp NADB with There is no brand identity for Arrow Incorporate a graphic design solution Q2-3, 2009 $ - CTO Funds Completed
Branding Usage Guidelines document Village Lakes, since Nakusp is the "anchor" for "Nakusp and Arrow Lakes, British under design for Graphic
if the regional version brand identity community with the service centre Columbia, Canada" during the design visitor guide Standards
for Nakusp and Arrow Lakes is and their brand has been completed, phase of the new visitor guide and budget. manual and
adopted. develop a variation that serves the website designs, building on the designs.
Arrow Lakes marketing effort. existing Nakusp Graphic Standards
Guidelines. Include in RFP for visitor
30 Develop the image bank. NADB with The Village of Nakusp has started an guide project.
Leverage resources by creating one Q2-3, 2009 $ - CTO Funds Completed
Village image bank, the marketing projects master image bank with usage rights image bank
need images. determined by contributing partners from leveraged
needs and contributions. resources that
serves the
visitor guide,
web, ads and
31 Establish the official Nakusp and NADB with There is no official industry standard See Branding reference. Include RFP Q3, $ - CTO Funds media needs.
Completed
Arrow Lakes Visitor Guide Chamber Visitor Guide. This project has been visitor guide recommendations from 2009; Visitor Guide -
identified as a priority. the tourism plan for Request For projects two year shelf
Proposal from suppliers. Issue one complete no life.
RFP for branding, visitor guide design later them
and website. March 31,
2010
32 Produce a kit folder for professional NADB with Currently there is no community Future consideration. 2010 ++ $ - Completed
presentation of materials Village. branded presentation folder. folders
33 Produce an online press kit to support NADB Currently there is no press kit for Provide essential facts and Q4, 2009 $ - Completed
media relations. media relations. Kootenay Rockies information that will assist media in online media
will work with media on behalf of the covering the region. Incorporate page
community. content with website development.
34 Compile base map data that can be NADB with Compile map resources (GIS) with Future consideration. 2010 ++ $ - GIS mapping
used to produce a series of maps for Village and local government and from provincial data files
print or web format. RDs sources. Create base map data files.
Partner with existing resources where
35 Create a web series of maps for NADB possible. maps that can download
Basic web Utilize the map series being created Q3, 4, 2009 $ - Completed
tourism promotion. for easy outputs of 8.5x11" format are for the new visitor guide and post on maps posted
required. the web. online
36 Produce directional maps for use by NADB with Building on the new maps for the Include sample design in RFP Q2,3, 2009 Sample design
businesses. Chamber visitor guide and website, create process for visitor guide and web. with pricing
8.5x11" PDF files for web download Sell as revenue generator on demand and uptake of
for tourism businesses. Revenue basis. tourism
37 Produce a large-format GIS NADB opportunity.
Small trail maps are produced by the Future consideration: develop a large 2011 ++ $ - businesses.GIS
Completed
recreation and activity map. Chamber and are adequate. format map from GIS data. Recreation
Map
38 Display Equipment - Utilizing the NADB Currently travel show activity is Consider at a future time as the 2011 ++ $ - Booth and
branding artwork, create banners and limited to some operators. Future industry grows and when there is banner designs
display equipment for local events consideration for a community more resources. and production
and travel and consumer shows. strategy. completed.
39 Develop a branded merchandise line NADB As a fund raiser and marketing tool, Refer to the tourism plan for the full Q2, 2010 $ - Designed
– Nakusp and Arrow Lakes, British development Nakusp and Arrow line up. Pre-sell to retailers to carry product line
Columbia Canada, for promotional Lakes branded merchandise. the products locally. and pre-orders.
purposes and retail sales. Merchandise
sales.
40 Create the official tourism website for NADB with In partnership with the Chamber Refer to the tourism plan appendices Q3, 2009 $ - CTO Funds New
Nakusp and Arrow Lakes, BC Canada Chamber (utilizing their URL), build a for best practices for RFP content for RFP - community
as part of a community portal. community portal for tourism and as an Online Content Management projects by portal with
the main website for the community. System (CMS) with integrated Q2, 2010 dedicated
database. Combine RFP with visitor tourism
guide and Arrow Lakes branding. section,
Chamber and
NADB sections
and portal to
gov't and
$ -
Integrated Promotional Mix - Marketing Promotion
Page 9 daa8f01d-9d4e-41fd-8ba7-790dc4582760.xls
Tourism Plan Status Report
S# Strategy Lead Status Next Steps Timing Working Comments Tracking and
Budget - Draft Evaluation
only
41 Internet Marketing - Establish and NADB Successful website require a web When resources can be found, Q2-3, 2010 $ - CTO Funds will Funding
maintain a website optimization and marketing strategy, due to the current develop a professional web support this determined,
web marketing program. budget web marketing is limited until marketing strategy. initiative web firm hired,
a future date. web strategy
complete, web
marketing
complete, web
statistics
favourable.
42 Media Relations – Work with NADB KRT will request assistance to Assist with Media FAM tour Demand $ - Community
Kootenay Rockies Tourism support media that are coming to the sponsorship and ensure media page based. hospitality,
Association area, either to operators directly or up dated on new website and high- number of
through the TAC. resolution images available. media visits
and coverage
of the area in
advertising
equivalent
43 Advertising – Define the advertising NADB Budget limitations due not support Partner with Kootenay Rockies when TBD $ - Village of value.
Landing page
program by target markets. advertising in the short term. possible. Nakusp and for ad
operators campaigns, toll
advertising. free number
tracking at VC.
44 Travel and Consumer Shows NADB While independent operators have As the tourism industry grows, re- 2010- $ - Booth design,
partnered on shows in the past, evaluate for future consideration. 2011++ equipment and
shows are not recommended at this show
time. Kootenay Rockies has a strong attendance,
show line up and represents the number of
region. booth
attendees,
guides
distributed and
45 Promotions - Establish a promotional NADB Currently no promotions are taking Incorporate a trip-give-away in future TBD $ - contest entries.
Contest
trip giveaway program. place due to limited financial advertising and web marketing response
resources. tactics. rates.
46 Direct Mail NADB Direct mail postcards have been Incorporate a trip-give-away with any TBD $ - Landing page
utilized regionally for the health and direct mail piece with a deadline for on website for
wellness event. special pricing or value added- promotion.
packaging. Number of
packages
purchased.
$ -
Visitor Services
47 Retain membership of the Visitor CC The Nakusp and District Chamber of Continue to exceed previous years Annually $ - Meet criteria
Centre in the Tourism BC Visitor Commerce makes application service ratings for excellence. for Fee-For-
Centre Network program. annually for membership and Service.
operates the Visitor Centre on a Fee- Increased
For-Service basis under this program. rating.
48 Develop a Succession Plan for the CC The Chamber owns the building, the A new Fee-For-Service Agreement is Q4, 2009 $ - Succession
Visitor Centre Village owns the land. Recent budget required and a Succession Plan to Plan.
shortfalls threatened the Chamber's operate the VC. Develop a
ability to balance the budget. succession planning resource binder.
Increased contribution from the Refer to the Tourism Plan
Village for 2009 has assisted the Appendices for content guidelines.
short fall.
49 Utilize and promote one official NADB and The web strategy creates on Ensure promotion of the new website Q1, 2010 $ - Community
website for all visitor information Chamber community portal using the Chamber portal internally to the community, to promotion of
about Nakusp and Arrow Lakes, BC. URL. The partnership will supply the link to the portal and promote through the newly
Chamber with new website their marketing and communication launched
technology, database and sections for messaging. Links to the official site community
Chamber specific use. by large numbers increase Google portal. Links to
search results. the site by the
majority of
community
50 Coordinate with organizations or CC Pending completion of the regional Ensure third-party usage guidelines Q1, 2010 $ - members who
Utilization of
businesses that produce marketing brand artwork for "Nakusp and Arrow are included in the revised graphic branding
materials to integrate their materials Lakes, British Columbia, Canada". standards manual and promote use materials by
with the community tourism marketing of the artwork to community community.
strategy, incorporating the community businesses and organizations.
brand, website address and call to
action for the visitor guide in their
51 materials.a Community Visitor
Establish CC with There is a need to build awareness of Chamber to consider undertaking the Q4, 2009 $ - Community
Ambassador program NADB services within the community so program to dovetail with their Visitor
service providers can be of mandate of providing visitor services Ambassador
assistance to visitors as well as direct at the centre, expand programming to program
them to the Visitor Centre for more the community. launched and
info. increased
hospitality in
the community.
52 Maintain a local product FAM tour CC As the tourism industry evolves, Chamber to consider undertaking the Q4, 2009 $ - Uptake of FAM
program. operators and service providers need program to dovetail with their tours and
to know about each others mandate of providing visitor services increased
businesses and services. Could at the centre, expand programming to awareness of
coincide FAM tours for VC training to the community. locals.
53 Refine the fulfillment services CC be expanded to businesses.
The Tourism Plan implementation will Review tourism plan Q2-2009 $ - Completion of
program (responding to visitor be dependent on partnerships within recommendations and incorporate tactics in
inquiries) to coincide with the the community and the addition of the into the Visitor Centre activities. tourism plan. A-
increased marketing activity and official visitor guide, website and F.
establish tracking reports for future maps will support the Chamber in
evaluation and planning. delivery of visitor services.
$ -
Page 10 daa8f01d-9d4e-41fd-8ba7-790dc4582760.xls
Tourism Plan Status Report
S# Strategy Lead Status Next Steps Timing Working Comments Tracking and
Budget - Draft Evaluation
only
PS6 Plan Tracking and Communications
Monitoring and Evaluation
54 Maintain the strategic planning NADB Maintain the proposed annual Monitor the external situation and On-going $ - Annual Action
process. planning process based on the adjust tactics as required. Plan and Five-
tourism cycle and maintain the five- Year Strategic
year plan with annual updates and on- Plan.
gong advise from the TAC. Update
the Situation Analysis as required.
55 Produce an annual tourism report. NADB The Tourism Plan outlines a full Produce the first annual tourism Q2, 2010 $ - First annual
section on the types of information report April 2010 to coincide with the tourism plan
that can make up the annual report, current tourism plan first year of complete May
based on plan tracking. In addition implementation and the contract 2010.
each strategy has an outcome that period for the Community Projects
can be measured. Coordinator April 2009-May 2010.
56 Track the marketing program. NADB The marketing program is limited due Include marketing responses in the Q2, 2010 $ - First annual
to budget constraints, however the annual tourism plan. tourism plan
tracking of tactics is listed in the plan. complete May
2010.
57 Determine if comparable NADB While currently there is not a Consider for a future date. 2011 ++ $ - Summary
benchmarking against other community profile (other than BC comparative
communities would be beneficial in Stats) and the tourism plan does analysis report.
giving a better understanding of the provide some baseline comparative
Study Area tourism performance. statistics, consider comparative
analysis as part of an economic
development strategy component.
$ -
Communications
58 Create a Tourism Plan update page NADB Currently the Tourism Plan page is Include in content of new website Q4, 2009 $ - Tourism Plan
on the tourism industry section of the under the Tourism BC banner of portal and promote the link in all Update page
website. Community Tourism Foundations, industry communications e.g. set-up and
while that is suitable for the Newsletters. maintained on
background of how the plan process NADB web
was conducted, create a Tourism page.
Plan update page on the NADB
webpage and link to/from the online
59 Maintain a broadcast email and fax NADB Currently the NADB has an email list Ensure an integrated broadcast email Q2, 2009 $ - Database set-
system. and the Chamber maintains an email system forma part of the new RFP up and email
list. Integrated database technology website. process systems
for the website can utilize one master operating.
database for broadcast email to be
targeted to selected criteria (e.g.
Chamber member vs. stakeholder;
organizations vs. businesses, tourism
vs. non-tourism).
60 Produce a bi-monthly tourism NADB Currently email blasts can be sent to Determine if an integrated newsletter Q2, 2009 $ - Integrated
electronic newsletter, Nakusp and those on the email list, however feature can be delivered by the web RFP online
Arrow Lakes Tourism News. under the new database and website software supplier for reasonable cost Newsletter
an integrated Newsletter system can otherwise there will be the created and
be incorporated by use by NADB and requirement to maintain two contact schedule
the Chamber. databases. The database would be maintained.
accessible over the Internet with
security code access.
61 Host input sessions for tourism NADB The tourism plan has been created Host an tourism plan update session Q2, 2010 $ - Semi-annual
stakeholders. through community stakeholder April 2010 to report on the past year tourism
consultation and a working group, activities and gather input for industry
therefore the plan now focuses on priorities for the year ahead. session.
implementation. As situations change
it's important to get an understanding
from the stakeholders in addition to
62 Host an annual open house for NADB the TAC. tourism industry session as Plan open house after first tourism
After the Q2,2010 $ - Annual
residents, government and tourism noted above, have a community open plan update session April 2010. Community
industry stakeholders. house to report on the tourism plan Open House.
status and focus of effort for the year
63 Utilize local newspaper for a regular NADB ahead. forms one part of the local
Tourism Contact newspaper for column or set Q2, 2009 $ - Clip
column for community development economy and community schedule for press releases. "tearsheets" of
including tourism. development. Issue regular press coverage or
releases or develop a regular column PDF electronic
with the local newspaper, keeping files of
tourism top of mind. $ - coverage.
$ -
Page 11 daa8f01d-9d4e-41fd-8ba7-790dc4582760.xls
Tourism Budget Summary Enter $ amounts in cells which apply to your tourism goals
Last Update: Cells in yellow will calculate
Sources of Revenue Jan-Dec YR Jan-Dec YR Jan-Dec YR TOTAL Comments
Carry forward from previous year (multiple sources) $ - $ - $ - $ -
Local Government $ - $ - $ - $ -
Regional Government $ - $ - $ - $ -
$
Provincial Program: Tourism BC Community Tourism Opportunities - $ - $ - $ -
Provincial Program: UBCM phase 1 $ - $ - $ - $ -
Provincial Program: UBCM phase 2 $ - $ - $ - $ -
Provincial Program: Other $ - $ - $ - $ -
Additional Hotel Room Tax (AHRT) $ - $ - $ - $ -
Economic Development / Tourism Division $ - $ - $ - $ -
Cooperative marketing with stakeholders $ - $ - $ - $ -
Visitor Centre: Fee For Service (sources) $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Total Funds $ - $ - $ - $ -
Tourism Expenses Jan-Dec YR Jan-Dec YR Jan-Dec YR TOTAL
Infrastructure Development $ - $ - $ - $ -
Product Development $ - $ - $ - $ -
Information Management and Research $ - $ - $ - $ -
Industry and Professional Development $ - $ - $ - $ -
Branding, Promotional Tools and Materials $ - $ - $ - $ -
Integrated Promotional Mix (Marketing) $ - $ - $ - $ -
Visitor Services (Visitor Centre) $ - $ - $ - $ -
Administration / Travel / Office / Meetings $ - $ - $ - $ -
Project Management / Contractors $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Total Costs $ - $ - $ - $ -
Reconciliation of Budget Jan-Dec Jan-Dec Jan-Dec TOTAL
Total Revenue All Sources $ - $ - $ - $ -
Total Costs All Sources $ - $ - $ - $ -
Balance $ - $ - $ - $ -
Note: Visitor Centre budget separate
1/20/2012
Tourism Budget
Last update:
Sources of Revenue Jan-Dec YR Jan-Dec YR Jan-Dec YR TOTAL
Carry forward from previous year (multiple sources) $ - $ - $ - $ -
Additional Hotel Room Tax (AHRT) $ - $ - $ - $ -
Cooperative marketing with stakeholders $ - $ - $ - $ -
Economic Development / Tourism Division $ - $ - $ - $ -
Local Government $ - $ - $ - $ -
Provincial Program: Other $ - $ - $ - $ -
Provincial Program: Tourism BC Community Tourism Opportunities $ - $ - $ - $ -
Provincial Program: UBCM phase 1 $ - $ - $ - $ -
Provincial Program: UBCM phase 2 $ - $ - $ - $ -
Regional Government $ - $ - $ - $ -
Visitor Centre: Fee For Service (sources) $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Total Funds $ - $ - $ - $ -
Tourism Expenses Jan-Dec YR Jan-Dec YR Jan-Dec YR TOTAL
Infrastructure Development Jan-Dec Jan-Dec Jan-Dec TOTAL
Beautification $ - $ - $ - $ -
Signage $ - $ - $ - $ -
Trails $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Sub-total Infrastructure Development $ - $ - $ - $ -
Product Development Jan-Dec Jan-Dec Jan-Dec TOTAL
Business Attraction $ - $ - $ - $ -
Tourism Plans: Sector Development $ - $ - $ - $ -
Workshops: Sector Development $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Sub-total Product Development $ - $ - $ - $ -
Information Management and Research Jan-Dec Jan-Dec Jan-Dec TOTAL
Primary Research $ - $ - $ - $ -
Resource Materials $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Sub-total Information Management and Research $ - $ - $ - $ -
Industry and Professional Development Jan-Dec Jan-Dec Jan-Dec TOTAL
Product FAM tours $ - $ - $ - $ -
Resource Library - Tourism BC work book series, etc. $ - $ - $ - $ -
Tourism Conference (s) RDMO/TBC $ - $ - $ - $ -
Tourism Plans / Labour Market Study, etc. $ - $ - $ - $ -
Tracking and evaluation of programs $ - $ - $ - $ -
Workshops - Tourism BC & custom internal $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Sub-total Industry and Professional Development $ - $ - $ - $ -
Budget Detail Blank Page 13
Branding, Promotional Tools and Materials Jan-Dec Jan-Dec Jan-Dec TOTAL
Branding $ - $ - $ - $ -
Brochure (s) $ - $ - $ - $ -
Computer hardware $ - $ - $ - $ -
Computer software $ - $ - $ - $ -
Digital camera/video recorder combo $ - $ - $ - $ -
Folders (presentation) $ - $ - $ - $ -
GIS Map data $ - $ - $ - $ -
Image bank $ - $ - $ - $ -
Map (s) $ - $ - $ - $ -
Merchandise ( bags, posters, mugs, apparel, etc.) $ - $ - $ - $ -
Posters $ - $ - $ - $ -
Press kit $ - $ - $ - $ -
Quick Facts / Editorial bank (press kit) $ - $ - $ - $ -
Research (primary/secondary) $ - $ - $ - $ -
Stationery / flatsheets $ - $ - $ - $ -
Travel Show Booth and Equipment $ - $ - $ - $ -
Visitor Guide $ - $ - $ - $ -
Website for visitors $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Sub-total Branding Promotional Tools / Materials $ - $ - $ - $ -
Integrated Promotional Mix - Destination and Cooperative Marketing
Jan-Dec Jan-Dec Jan-Dec TOTAL
Advertising $ - $ - $ - $ -
Contests / Promotions $ - $ - $ - $ -
FAM Tours $ - $ - $ - $ -
Internet marketing $ - $ - $ - $ -
Media Relations $ - $ - $ - $ -
Travel and Consumer Shows $ - $ - $ - $ -
Travel Trade $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Sub-total Marketing $ - $ - $ - $ -
Visitor Services Jan-Dec Jan-Dec Jan-Dec TOTAL
Visitor Info Centre (separate budget by item supplied by agency) $ - $ - $ - $ -
Community Ambassador Program $ - $ - $ - $ -
Local / regional FAM tour program $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Sub-total Visitor Services $ - $ - $ - $ -
Administration Jan-Dec Jan-Dec Jan-Dec TOTAL
Bookkeeping $ - $ - $ - $ -
Communications (Phone, Internet, Email, Newsletter) $ - $ - $ - $ -
Contractors (project management) $ - $ - $ - $ -
Meeting costs (room/refreshments) $ - $ - $ - $ -
Memberships (associations) $ - $ - $ - $ -
Office Equipment $ - $ - $ - $ -
Office Supplies $ - $ - $ - $ -
Staff $ - $ - $ - $ -
Travel $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Sub-total Administration $ - $ - $ - $ -
TOTAL COSTS $ - $ - $ - $ -
Reconciliation of Budget Jan-Dec Jan-Dec Jan-Dec TOTAL
Total Revenue All Sources $ - $ - $ - $ -
Total Costs All Sources $ - $ - $ - $ -
Balance $ - $ - $ - $ -
Budget Detail Blank Page 14
Enter $ amounts in cells which apply to your tourism goals
Cells in yellow will calculate
Comments
Budget Detail Blank Page 15
Visitor Centre Budget Cells in yellow calculate
Last Update:
Sources of Revenue Jan-Dec YR Jan-Dec YR Jan-Dec YR TOTAL Comments:
Fee for Service Agreement $ - $ - $ - $ -
Visitor Centre Racking program $ - $ - $ - $ -
Tourism BC - Visitor Centre Network program - Fee For Service $ - $ - $ - $ - Subject to program approval.
Tourism BC - Special Projects Funding $ - $ - $ - $ - Subject to program approval.
Tourism BC - Retail program $ - $ - $ - $ -
Tourism BC - Reservation Booking program (SNBC) $ - $ - $ - $ -
Service Canada - Summer Student Program $ - $ - $ - $ - Subject to program approval.
Grants: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
$ - $ - $ - $ -
Visitor Centre Costs Jan-Dec YR Jan-Dec YR Jan-Dec YR TOTAL
Building costs (lease, maintenance, hydro, etc.) $ - $ - $ - $ -
Education & Training (VC Conference, staff training) $ - $ - $ - $ -
Photocopies and misc. costs to assist visitors $ - $ - $ - $ -
Postage & Office Supply $ - $ - $ - $ -
Signage: Visitor Centre Network program $ - $ - $ - $ -
Signage: Other $ - $ - $ - $ -
Staff: Seasonal (Summer students) $ - $ - $ - $ -
Staff: Visitor Centre $ - $ - $ - $ -
Toll free phone costs $ - $ - $ - $ -
Tourism BC - Special Projects Funding $ - $ - $ - $ -
Volunteer Appreciation $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Other: $ - $ - $ - $ -
Total Costs $ - $ - $ - $ -
Reconciliation of Budget Jan-Dec YR Jan-Dec YR Jan-Dec YR TOTAL
Total Revenue All Sources $ - $ - $ - $ -
Total Costs All Sources $ - $ - $ - $ -
Balance $ - $ - $ - $ -
Notes to the Budget:
1/20/2012
Project: Name
Date: Date document created.
Budget: Total budget including taxes, before in-kind.
Funding Sources: Tourism Core Budget plus grants.
Committee: Note committee from Terms of Reference List.
Timing: Note project start and finish.
Supplier (s): Note primary supplier contact information (name, phone, email).
Project Manager Contact Info: Tourism Coordinator’s contact information.
Rationale and Project Description:
Copy key points from Tourism Plan. Note any key deadlines on the Year-At-A-Glance
document for current project completion and future planning if applicable.
Partners:
List funding and project partners.
Project Budget Components:
List key categories for budgeting.
Project Team:
List organizations and suppliers involved.
Deliverables:
List key outcomes/tangibles.
Status:
Note whether this project is conceptual, subject to funding or securing partners, etc.
Ongoing Support:
Indicate if this is an annual process or one time project and what is required of the
tourism organization in the future.
Tracking and Evaluation:
Indicate what method of tracking and evaluation will be used to assist in the review of
this project. This information will be essential for future planning and should form part of
the quarterly reports for the Tourism Dept.
Recommendations:
Lesson Learned. List recommendations for future project management.
Budget:
Attach Project Brief Budget
USE FOR PROJECT BUDGET BREAK DOWNS
Tourism Project Brief Detailed Budget
Project:
Prepared by:
Last Update:
TOTAL
IN-KIND MARKET PROJECT
CASH VALUE VALUE COMMENTS
Sources of Revenue Amount Amount Amount
Tourism Budget $ - $ - $ -
Partners: $ - $ - $ -
Grants: $ - $ - $ -
Other: $ - $ - $ -
Other: $ - $ - $ -
Other: $ - $ - $ -
Other: $ - $ - $ -
Other: $ - $ - $ -
Total Costs $ - $ - $ -
Expenses Amount Amount Amount
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
Total Expenses: $ - $ - $ -
Net Revenue / Expenses $ $ - $ - $ -
Credit transfer to:
Deficit re-allocate budget from:
daa8f01d-9d4e-41fd-8ba7-790dc4582760.xls Page 19
USE FOR ANNUAL MARKETING PLAN BREAK DOWN SUMMARY OF ACTIVITIES
Tourism Marketing Plan Budget Detail Last Update:
For year: Yellow cells calculate
Include all taxes in the budget for cash-flow purposes.
Consumer Advertising Print Media
Publication Market (s) Geographic Ad Type Size Issue New Space Cost Creative Costs Total Cost Status Fiscal Comments (Comment on leveraged funding
and sector (destination/co- (Publication activity? budget with local businesses)
op) date) Yes/No year
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
Consumer and Travel Shows
Show Market (s) Geographic Location Booth size Dates New Space and Travel and Total Cost
and sector activity? Services Costs materials
Yes/No
$ -
$ -
$ -
$ - $ - $ -
Media Relations
Publication / Production Market (s) Geographic Writer Profile Coverage (page Dates Initial Hosting Costs Community Total Value Status Fiscal Comments
and sector size of content) visit Sponsorship budget
Yes/No year
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
Other Total Cost
$ - $ - $ - Status Fiscal Comments
budget
year
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
Internet Marketing Market (s) Geographic Strategy Results Timeframe New Base program Other Total Cost Status Fiscal Comments
and sector activity? budget
Yes/No year
$ - $ -
$ - $ - $ -
$ - $ - $ -
$ - $ - $ -
Total Costs Consumer Marketing $ -