TABLE OF CONTENTS
Introduction 7
Committees 8
Keynote lectures 17
Organization of firm networks: Six critical points for empirical analysis 19
Decio Zylbersztajn
Panel “The role of co-operatives in a dynamic food chain” 27
Cross border comparison of institutional environment and organizational arrangements
in producer led netchains 29
Michael L. Cook
Section 1: Innovation in the supply chain 31
New technology adoption in food chains: a review with special reference to gmo
applications in livestock production 33
Tatiana A. Novoselova, Miranda P.M. Meuwissen and Ruud B.M. Huirne
Funding partnerships for innovation: Did it bring about agroindustry development in
Latin America? 40
Frank Hartwich, Alejandra Engler-Palma, Carolina Gonzalez and
Liubka Valentina Trujillo
Strategies for collaboration in new product development 48
Cecilia Mark-Herbert
Global distribution structures: an overview of current trends 55
J.F.F. Becker, T.M. Verduijn and B. Kuipers
Section 1: Value management in the supply chain 63
Outsourcing as a challenge for food firms 65
Ulla Lehtinen and Margit Torkko
Costs of marketing channel flows: The channel efficiency model applied to a food
business case 72
Matheus Alberto Cônsoli, Marcos Fava Neves and Frederico Fonseca Lope
Risk and value chains: participant sharing of risk and rewards 78
Paul V. Preckel, Allan Gray, Michael Boehlje and Sounghun Kim
A multi-stage cost study of Danish food production chains 86
Mogens Lund, Janus Soendergaard and Jesper Graversen
Section 1: Managing the supply chain 95
Sales promotion arrangements in the FMCG channel 97
Victor Immink and Berend Wierenga
Strategy-focused Supply chain networks 104
Jon Hanf and Rainer Kühl
Making lean supply work in the food industry 111
David Simons, Donna Samuel, Michael Bourlakis and Andrew Fearne
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Structure, conduct and performance in the international chain of Jepara-made furniture 118
S. Sijses
Section 2: Social responsibility 125
Retailer buying: A paradigmatic critique 127
Lars Esbjerg
Embeddedness and the environment: The significance of chain- and network
relationships for the development of environmental management systems 134
Harry Bremmers, Geoffrey Hagelaar, S.W.F. Omta and D.J. Haverkamp
Corporate social responsibility and the purpose of corporations: how are brazilian
companies adapting their strategies? 142
Cláudio Antonio Pinheiro Machado Filho and Decio Zylbersztajn
Applying holistic management® to agribusiness chains 149
Helen Carrell and Esbeth van Dyk
Section 2: Chain information systems 157
Information architecture framework for agri-food networks 159
Α. Matopoulos, M. Vlachopoulou, D. Folinas and V. Manthou
Chain quality information system : development of a reference information model to
improve transparency and quality management in pork netchains along the
Dutch-German border 166
Gereon Schulze Althoff and Brigitte Petersen
Performance levels in food traceability and the impact on chain design: results of an
international benchmark study 175
Jack G.A.J. van der Vorst
Using information systems to increase food quality and safety in the Portuguese market
for fruits and vegetables 184
Miguel Mira da Silva, Luis Mira da Silva and José Pedro Salema
Section 2: Transparancy, power and trust 193
Local networks and institutional frameworks: the role of power in the re-organizational
processes of food markets 195
Valeria Sodano
How to manage a relationship and be successful: a study of the network and
buyer-supplier relationship in the Dutch potted flower and plant industry 203
Danny Pimentel Claro, G. Hagelaar and S.W.F. (Onno) Omta
The impact of FDI and vertical coordination on access to credit and investments by
local suppliers: Evidence from the Polish dairy sector 211
Liesbeth Dries and Johan F.M. Swinnen
Quantification and coordination of agro-industry systems: The case of wheat in Brazil 219
Ricardo Messias Rossi, Marcos Fava Neves and Luciano Thomé e Castro
Section 2: Changing role of cooperation 227
Hold-up and the implementation of “Code of Practice” by agri-food cooperatives 229
Kostas Karantininis and Torben Vestergaard Nielsen
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The value of anonymity in supply chain relationships 238
Vincent Amanor-Boadu and S. Andrew Starbird
Transaction cost economics and agricultural co-operatives: a Hungarian case study 245
Gábor G. Szabó and Imre Fertő
How strengthening vertical coordination may lead to restructuring of macrohierarchies 252
Jos Bijman, Fabio R. Chaddad and Michael L. Cook
Section 3: Production and marketing arrangements in the supply chain 263
Contract production as a method to reduce welfare loss caused by market uncertainty
of seed potato 265
Jussi Tuomisto
Contemporary marketing practice: A case study of the Dutch pork supply chain 273
Adam Lindgreen, Jacques Trienekens and Karst Vellinga
Supplier-retailer collaboration in food networks: a typology and examination of
moderating factors 280
Vassilis Karalis and Ilias P. Vlachos
Buying processes in a dynamic sector: A case study of food purchasing in the hotel
sector in Ireland 288
Sinead O’Connell, Maeve Henchion and Alan Collins
Section 3: Consumer behaviour and concerns/stakeholderconcerns 299
What we want to know about our food: Consumer values across countries 301
Sjoukje A. Osinga and Gert Jan Hofstede
A synthesis of consumer behaviour and chain design 310
Miranda P.M. Meuwissen, Ivo A. van der Lans and Ruud B.M. Huirne
Dynamics and interactions in consumer expectations versus producer motivations
towards value-related aspects in “superior” quality meat chains 318
Evelyne De Haes, Wim Verbeke, Werner Bosmans, Renata Januszewska and
Jacques Viaene
Managerial ownership as determinant for the creation and expansion of networks and
chains in the Greek food industry 325
Ioannis Antoniadis and Loukas Ananikas
Section 3: Designing for food quality 333
The trade-off between generality and effectiveness in certification systems:
A conceptual framework 335
Gabriele Jahn, Matthias Schramm and Achim Spiller
Dynamics in the food supply chain originating from changes in quality management
issues 344
Xavier Gellynck, Wim Verbeke and Jacques Viaene
The quality of certification and audit processes in the food sector 351
Gabriele Jahn, Matthias Schramm and Achim Spiller
Food safety performance in EU candidate countries: The case of the fresh produce sector 358
Marian García, Nigel Poole, Csaba B. Illés and József Lehota
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Section 4: Performance measurement and profit redistribution 367
Supply chain performance measures for producers and processors of premium beef cuts 369
Alan McDermott, Simon J Lovatt, Scott Koslow
Value analysis in the supply chain: case study of grain supply 379
Lidia Norina and William C. Bailey
Section 4: Governance in the supply chain 391
Governance structures: for the fish not the birds in Ireland 393
Maeve Henchion, David Meredith and Brídín McIntyre
Relation-based or rule-based network governance: co-management versus command
and control to prevent fish stock depletion 399
Paul Diederen, George Hendrikse and Jan-Willem van der Schans
Section 4: Coordination in supply chain 407
Coordination strategy decisions in São Paulo’s fresh produce markets: an empirical test
of the Peterson, Wysocki & Harsh model 409
Denise Y. Mainville and H. Christopher Peterson
Firm motivations to increase vertical coordination: Findings of a case study in the
peach canning sector in Southern Brazil 418
Paulo Rigatto, Donald W. Larson and Antonio Domingos Padula
Section 4: Globalization and internationalisation in chains 425
Globalisation, culture and netchains 427
Gert Jan Hofstede
Global food chains: What is the alternative for developing countries? 435
Oliver Masakure, Luciana Vieira, W. Bruce Traill and Spencer Henson
Section 5: Dynamics of marketing channels 441
Marketing channels for greenhouse vegetables and grower performance 443
Lusine Aramyan, Christien J.M. Ondersteijn, Jo H.M. Wijnands,
Alfons G.J.M. Oude Lansink and O. van Kooten
Vertical impacts of retail concentration in brazil 450
Eduardo Luiz Machado and Gesner Oliveira
Dynamics of Australiandairy-food supply chain: strategic options for participants in
a deregulated environment 458
G.S. Issar, R.T. Cowan, E.J. Woods and M. Wegener
Brand Equity in the Global Food System 465
Thomas L. Sporleder and Julie Chance Louiso
Section 5: The role of SME’s in the supply chain 473
Resources, Strategy and Entrepreneurial Orientation: Differences among Agricultural-
related Firms and ”Ordinary” Firms? 475
Bjoern Brastad and Einar Lier Madsen
Competitive strategies of small-scale producers in retailer-chain dominated
horticulture markets 481
Odd-Jarl Borch, Lars Roenning and Liv Marit Aarseth
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Buying groups as an alternative for small and medium-sized supermarkets:
A qualitative research in Brazilian networks 487
Marina Sicchieri de Carvalho, Flávia Angeli Ghisi and Dante Pinheiro Martinelli
Export contracts for non-traditional products: quality and loyalty in chayote chains
from Costa Rica 493
Ruerd Ruben, Froukje Kruijssen and Fernando Saenz
Section 5: Institutional arrangements 501
The choice for different institutional arrangements: contracting for natural gas in
Dutch horticulture 503
N.B.P Polman, L.H.G. Slangen and M.M.P. de Hoon
Agency theory, futures markets and risk shifting in commodity marketing channels 510
John K.M. Kuwornu, W. Erno Kuiper, Joost M.E. Pennings and
Matthew T.G. Meulenberg
Tomatoes and Courts: agro-industrial strategy in the face of weak property rights 518
Decio Zylbersztajn and Ligia Bello Nadalini
Business-to-business relationships by categories of suppliers in the marketing channel 532
Margaret Jekanyika Matanda and Bill Schroder
Section 5: Chain simulation and design 539
The netchain laboratory 541
Sebastiaan Meijer, Gert Jan Hofstede, George Beers and S.W.F.(Onno) Omta
A framework for identification and analysis of constraints in supply chains:
Initial results from the application in a fine wines chain 550
Antônio Domingos Padula and Sergio Luiz Lessa de Gusmão
Dynamic Modelling of inter-organisational information management systems and
relationships in food chains 556
Christine E. Storer, Geoffrey N. Soutar, Jacques H. Trienekens,
Adrie J.M. Beulens and Mohammed A. Quaddus
Tactics of quality management and promotions: winning consumers for fresh
exotic produce 566
Hans Schepers, Eldert van Henten, Jan Bontsema and Garmt Dijksterhuis
Short communications: Marketing channels 581
Environmental Changes and conflicts in marketing channels (networks): The case
of low volume irrigation 583
Luciano Thomé e Castro, Marcos Fava Neves and Roberto Fava Scare
Building “door to door” marketing channels: The danone project 584
Matheus Alberto Cônsoli, Marcos Fava Neves, Marcos Angeli Ghisi,
Frederico Fonseca Lopes and Douglas Oliveira
Marketing strategies for beef: Brazil in pursuit of world market leadership 585
Marcos Fava Neves, Roberto Fava Scare and Miguel de Rocha Cavalcanti
Customer service requirements in the food service sector in Ireland: A conjoint analysis 586
Sinead O’Connell, Maeve Henchion and Alan Collins
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Short communications: Co-operation 587
Tools to improve collaboration in chains and networks 589
Maarten Batterink and Douwe-Frits Broens
Information Asymmetry: a Brazilian study in a cooperative business 590
Rosangela Violetti Bertolin, Antônio Carlos dos Santos and Juvêncio Braga de Lima
Does generative learning management influence trust and decision making in
cooperative organizations? 591
P. Österberg and K. Hakelius
The way differentiation of demand affects collaborative arrangements in the case
of local product branding schemes 592
Charlotte Leire
Short communications: Performance measurement and improvement 593
An empirical analysis of the supply chain efficiency of the meat industry in China 595
Chao Chen and Jiqin Han
Evaluating the viability of shrimp farming in São Paulo – Brazil by utilizing
competitiveness and efficiency drivers 596
Thelma Lucchese and Mário Otávio Batalha
The Polish dairy sector: Challenges and performance 597
Michał Pietrzak and Roel Jongeneel
Critical success strategy for the improvement of agribusiness chains and networks in
developing economies 598
Eveline Barbosa Silva Carvalho
Dynamics of the agents of the productive chain of Conilon coffee in the state of
Espirito Santo 599
Antônio Carlos dos Santos, Cleidice Lubiana and Humberto Minéu
Food sector opportunities resulting from the changing demands of UK ethnic,
religious and cultural diversity 600
Adam Lindgreen and Martin Hingley
Short communications: Governing the supply chain 601
Governance mechanisms for sustainable and consumer-oriented fish channels:
An application to Lake Victoria Nile perch fish channels 602
Emma Kambewa
Governance and logistic in the Dutch food processing industry 603
Wijnand van Plaggenhoef and Jacques. H. Trienekens
The influence of the scarcity of water on the complexity degree of the regulatory
environment in Brazil 604
Roberto Fava Scare and Decio Zylbersztajn
Environmental-information flows in agri-food chains 605
D.J. Haverkamp and H.J. Bremmers
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Short communications: Quality management and improvement 607
Quality management systems as a tool for network development: Case study
on potato production 609
Ulla Lehtinen
Quality in supermarket vegetable supply chains in China 610
Hualiang Lu, Jacques Trienekens and Douwe-Frits Broens
Possibilities of quality protection of organic horticultural produce by co-ordination
of value adding chains 611
Kathrin Müller, Martin Geyer and Wolfgang Bokelmann
Monitoring plant pests in horticultural production chains: A modelling framework 612
Ilya V. Surkov, Christien Ondersteijn and Alfons Oude Lansink
Institutional arrangements, quality management and producer performance for
plantain exports from Costa Rica 613
Guillermo Zúñiga-Arias
Short communications: Institutional arrangements 615
Contract analysis: The case of the processing industry and orange growers in Brazil 617
Frederico Fonseca Lopes, Luciano Thomé e Castro and Matheus Alberto Cônsoli
Structure and dynamics of tourism in rural areas: An analysis of the New
Institutional Economy view 618
Maria Cristina Angélico de Mendonça and Mário Otávio Batalha
MERCOSUR as a large food supplier in the near future: Seeking the potential and
identifying the institutional, organizational, technological and market constraints
(focus on Brazil and Argentina) 619
Héctor Ordóñez, Marcos Fava Neves, Hernán Palau, Sebastián Senesi and
Roberto Fava Scare
Must the agricultural enterprise be vertically integrated? 620
Tatiana Vorozheykina
Keyword index 621
Author index 627
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