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The QSR Newsletter, Issue 29, June 2006
Learning to Use NVivo 7
Learning new software is ranked up there with cleaning up the filing cabinet. You know
it’s absolutely worth your while to do it – but getting started is often the hardest part.
It’s true, finding your way around new software and understanding new functionality
and terminology takes time. But with NVivo 7, time will be on your side.
The im
possib
le just
got po
In This Issue
ssible
Learning to Use NVivo 7 1
Message from the CEO 2
NVivo 7 – Choose Your Own Approach 3
NVivo 7 Demonstrations,
Upgrades and Service Packs 4
Strategies Conference –
The Place to be 5
QSR Surveys Market Researchers 6
Gettin
g Start
ed
Turnstone Turns to XSight 7
Get up
and ru
nning
This gu with yo
XSight 1.2 Service Pack 1 7
ide pr ur NV
and int ov ivo Pr
roduce ides inform oject
s the ation
basic about
steps installin
to get
you st g NVivo 7
arted
Conferences & Events 8
In Their Own Words
Consumer Profile: Market
Research and XSight 9
Straightforward and Flexible How a Global Law Firm
Works With NVivo 7 10 - 12
It all starts with the software’s interface. We’ve provided a wide
NVivo 7’s appearance is bound to
be familiar because it resembles the range of resources
Strategies in Qualitative Research
world’s most widely used Windows
applications. So if you’ve used Microsoft
so you can select the
Conference – September 2006.
Word or Microsoft Outlook - then the material and tools that Turn to page 5 to find out why it will
learning curve should be minimal.
work best for your be the place to be.
It’s flexible too. NVivo 7’s interface
can be customized to suit your own
particular learning style.
research approach and working style. Turn to page 3 to find
You can dock or undock windows,
rearrange your screen layout and out more.
hide unneeded tools.
Research. Relate. Realize.
Nsight
Message from the CEO
QSR How 2006 is shaping up,
International from John Owen, CEO, QSR International
This newsletter is published by: Welcome to the 29th edition of Nsight. We’re only halfway through the year and yet 2006 is
QSR International Pty Ltd. shaping up to be our biggest year to date.
2nd Floor, 651 Doncaster Road,
Doncaster, Victoria, 3108, Australia. There was the launch of our NVivo 7 software in March, followed by an intensive month of
tel: +61 (0)3 9840 1100 workshops and demonstrations in North America and the UK. In March alone, we broke records
fax: +61 (0)3 9840 1500 on every front: from trial software downloads, online orders, and helpdesk inquiries,
email: info@qsrinternational.com to software activations. And to top things off, we delivered scheduled service packs for XSight 1.2
web: www.qsrinternational.com and NVivo 7 in April and May respectively.
Help and Support: Also during this time I visited a number of organizations in the US including: Connecticut
info@qsrinternational.com University, Columbia University, Albert Einstein University and the City University New York.
Disclaimer: It was very interesting to learn more about how qualitative research software has spread from
While the publishers have taken all its traditional roots in education, health and social sciences and is now starting to appear in
reasonable precautions and made all new fields like urban planning, geo-research and business studies. This signals that our software
reasonable effort to ensure the really is becoming normalized in the higher education system.
accuracy of material contained in this
publication, the publisher does not
On the commercial front, XSight’s foothold in the US market research sector has been
assume any responsibility or liability for strengthened once again by an independent review of XSight 1.2. It featured in Quirk’s
any loss or damage which may result Marketing Research Review, a magazine that is circulated to 16,000 professionals monthly.
from any inaccuracy or omission in this The impartial yet constructive review gives a pragmatic account of XSight in a US context.
publication, or from use of the information It’s credible local feedback for US researchers.
contained herein.
On a completely different note, I am also delighted to announce that QSR is now an official
Distributors: Microsoft Gold Certified Partner. To achieve this certification, we underwent a strenuous
For software enquiries and purchases, qualifying process that involved Microsoft surveying customer satisfaction levels for QSR
please contact QSR at: 2nd Floor, 651 products.
Doncaster Road, Doncaster, Victoria, 3108,
Australia. Becoming a Gold Partner makes us the sole developer in our industry to have early access
tel: +61 (0)3 9840 1100 to new Microsoft technologies. And we’ve already shown just how quickly we respond to
fax: +61 (0)3 9840 1500 changing needs as a result. Better still, the next half of the year promises to be just as
email: info@qsrinternational.com exciting with the launch of XSight (version 2).
web: www.qsrinternational.com
Please read on to find out more about what’s new at QSR and what is happening in the world
Other Distributors and Buying Online: of research.
Please refer to the QSR website at:
www.qsrinternational.com Best wishes,
• For QSR sales offices or resellers
outside Australia - go to the
“contact us” section
• For Online purchases - go to the
“Buy Now” section.
John Owen
CEO, QSR International
www.qsrinternational.com
Nsight
Learning to Use NVivo 7
Choose Your Own Approach
We’ve provided a wide range of
resources so you can select the
material and tools that work best for
your particular learning style:
• The guide to Getting Started will help
you to get up and running in NVivo 7.
It will familiarize you with the workspace
and guide you through project set up.
You’ll receive a copy inside your NVivo
software box, or you can download
a copy from QSR’s website at
www.qsrinternational.com
• The Getting Started Tutorials are
animated demonstrations of how to
create and set up a project. You can
access them from the “Help” menu
within your NVivo 7 software.
• Online Help provides comprehensive
information about working with
• The Network Administrator’s • QSR and our extensive network
NVivo 7 and is also contained within
Guide provides detailed information to of trainers provide Training and
your NVivo 7 software. There are
assist Network Administrators with the Consultancy services. To find out about
step-by-step instructions on how to
installation, activation and roll out of forthcoming workshops, refer to the
use the software as well as guidance
NVivo 7. You’ll find it on our website. Calendar available via the QSR Forum.
on concepts and strategies that help
To locate a trainer near you, visit our
you to handle your data. • Web-based peer support is available
website for more details.
via the QSR Forum. You can
• There is a comprehensive list of
exchange tips, ideas and advice • For existing N6 or NVivo 2 users,
Frequently Asked Questions and
with other researchers. there is material on our website that
Answers on our website.
Go to http://forums.qsrinternational.com outlines the differences between NVivo 7
• We offer Help Desk support too. and these products.
So, if you have a current maintenance
With all these resources at your finger
agreement or site license with QSR,
tips, there is just one thing left to do…
you can get direct access to personal
get started. Ready, set, NVivo!
assistance via the phone, fax or email.
Self Learning
In a recent study involving some 640 respondents, we found that self guided training using
online help and tutorials were the most common ways that users learned QSR software.
Nsight
Free Upgrade
for Site
NVivo 7: Seeing Licenses
is Believing
If your organization has a QSR Site License
agreement that is for either NVivo 2 or N6, then
you are entitled to receive a free upgrade to our
NVivo 7 software.
Taking on twenty events in four University of British Columbia, the
Reminders about this free NVivo 7 upgrade were
weeks spanning across two resounding response was that
sent in February and March 2006, but if for any
continents is no small feat. But NVivo 7’s interface is a significant
reason your organization hasn’t upgraded then
when it came to demonstrating advancement on its predecessors.
please contact your site license administrator or
NVivo 7 for the first time to nearly
Lyn Richards noted that “many email info@qsrinternational.com.
one thousand researchers in
people were working ahead of the
North America and the UK – QSR’s We want to ensure that QSR Site License
tuition sequence, finding it easy
founders Lyn and Tom Richards customers take full advantage of their
and un-threatening to
were up to the challenge. From entitlements.
explore on their own.”
the UK CAQDAS project to the
First Scheduled Service
Pack Released for NVivo 7
As part of our product development The new service pack is available to
planning, we will from time to time download from the QSR website. Once Service Pack
release service packs to ensure that The pack simply updates your existing
our software users can access any software, so there is no need to uninstall 1 is installed you
new improvements in between major or reinstall NVivo 7, and your projects can expect to see
releases. NVivo 7 is no exception. are not affected.
usability improvements,
The first scheduled service pack for Once Service Pack 1 is installed you
NVivo 7 (Service Pack 1) was released can expect to see usability increased performance
in May 2006. This pack contains a wide improvements, increased performance and system stability in
range of enhancements and is available and system stability in a number of
free of charge to all users. areas. These improvements are all a number of areas.
listed in the “readme” file that is
If you’re currently using NVivo 7,
installed along with the service pack.
you should have received notification
of Service Pack 1 via your software.
Nsight
Strategies Conference
The Place to Be
The 7th International Conference on
‘Strategies in Qualitative Research using QSR Software’
Have you ever wanted to find out how others use QSR software in their projects? Or discuss mixed
method approaches? Or compare research designs? Or swap software tips with others? If so then the
‘Strategies in Qualitative Research using QSR Software’ conference awaits you.
Hosted by the University of Durham Early bird registrations are available Future tools for future
in the UK, this conference offers until 15 July, and the fees include strategies. Challenge us.
individuals the opportunity to learn accommodation and meals.
about and exchange research Visit www.qual-strategies.org This year, there will be a new open
strategies and contribute to the for more details.
discussion session called “Questions
development of tools that will make If you’re interested in making a
new strategies possible. to QSR”. This is your chance to
contribution – there is still time.
This event starts with two days The second call for papers doesn’t ask us questions and contribute to
of pre-conference workshops end until 1 July. the future direction of qualitative
(11-12 September) followed by the
software. Questions can be
conference (13-15 September).
submitted now at
www.qual-strategies.org.
Compelling Content “From novice users of qualitative
software to experts in the field;
from research funders to research
• “Are we there yet? Growing • “Farewell to the Lone Ranger?
maturity in qualitative tools and On the Trend to Big and Team providers; from those wishing to
methods” by Chris Thorn, Research” by Lyn Richards, use it on a small-scale qualitative
Director of Technical Services, founder of QSR (Australia). project to those using it for market
Wisconsin Centre for Education research or large-scale mixed method
• “Many pathways, one package:
Research (US).
using NVivo for different evaluations - this conference has a
• “Multiple Perspectives: Our journey methodological purposes” very broad appeal. The event offers an
with CAQDAS” by Ann Lewins by Dr Pat Bazeley, Director
inclusive and supportive atmosphere,
and Christina Silver, Project of Research Support Pty Ltd
Manager and Resource Officer (Australia). regardless of levels of expertise,
of the CAQDAS Networking and creates a wonderful setting for
Project (UK). learning.”
Dr Chih Hoong Sin
Head of Information and Research, Disability Rights
Commission
Nsight
QSR Surveys Market
Researchers
Your Feedback: The Future of XSight
Earlier this year, QSR surveyed over that they were very satisfied with this Due for release in the next few months,
three hundred market researchers. functionality, but most also considered XSight (Version 2) will support more
We wanted to learn more about how that the data analysis features were aspects of your market research and will
you are conducting your qualitative ‘extremely important’ components of offer even more ways to adapt to unique
market research and how the software. working styles.
this might
Researchers also felt that Here is just a sneak preview of what
be changing.
software functionality you’ll be able to do with XSight
Importantly, we
that supported synthesis (Version 2):
also wanted to
and reporting were the
know about the • Zoom out: Draw up a ‘big picture’
other two key areas
challenges you face or create diagrams to reflect your
of importance, and
in your research. high level thinking and keep these
XSight’s capabilities
And for stored in your project.
in these areas satisfied
those respondents that • Browse around: See your data from
most, but there was also
were already XSight users, a new perspective, making it easier
room for enhancements.
we wanted to gather to browse around it.
your feedback on the software. And this is where our next major release
of XSight (Version 2) comes in. The • Highlight it: Classify data in multiple
A key finding was that QSR’s XSight ways to reflect their different
findings from this recent study and
software had a major role to play in purposes and make them stand out.
from follow up in depth interviews are
optimizing the often “hidden” analysis
being fed into the development process • Drill down: Move from your high
phase of market research. Not only
for XSight (Version 2). level ideas directly to the illustrative
did most of our XSight users indicate
quotes from your field work.
This is just a small sample of
what XSight (Version 2) has in store.
Watch QSR’s website over the
coming months to find out more
about this new release.
www.qsrinternational.com
Nsight
7
Turnstone Turns to XSight
Turnstone Research was one of the first “The project involved 28 depth About Turnstone Research: Turnstone
agencies to purchase XSight. Dr Philly interviews with small business owners Research works mainly in the public sector on
Desai, who founded Turnstone says, “We to explore their information needs communications research issues. The company
trialed the software on two projects, both on employment relations issues like is regularly invited to present papers at national
involving depth interviews with business training, holidays and discipline. and international conferences, and is noted for
owners looking at their information Using XSight, the researchers on the its use of innovative research methods such as
needs from various government bodies. project were able to keep the analysis ethnography, cultural analysis and brainstorming
The larger project involved interviewing consistent. The research team worked workshops. Dr Desai, Turnstone’s founder,
ethnic minority business owners for the from the same framework and if one has a PhD in sociology from the University of
Advisory, Conciliation and Arbitration researcher decided to add a category, it London and is a past Chair of the Association for
Service (www.acas.org.uk) and COI was there for the others to use too.” Qualitative Research (AQR) Education Committee.
Communications (www.coi.gov.uk), Turnstone Research gained permission from
Dr. Desai also said one of the main
the UK government’s communications clients, the Advisory, Conciliation and Arbitration
advantages of using XSight for the ACAS
agency,” said Dr. Desai. Service and COI Communications for use in this
projects was that it offered fast and
case study.
simple access to data at each stage.
“XSight allows you to return to the
“XSight saved us around three or four
data and test ideas much more easily,
days at the content analysis stage,
check things and pull out illustrative
giving us more time to dedicate to
quotations. It helped us to be more
interpreting the data for our clients.”
accurate and confident in what we were
saying. Clearly, you can do this manually,
but XSight simplifies and shortens the
process considerably.”
XSight 1.2 HOT TIP
Service Pack 1 Naturally, the most recent version of
XSight (Version 1.2) has the most significant
We make it a high priority to give range of enhancements. Want to know what
Current users of XSight should
version you’re using? Open XSight and go
our software users access to new have already received notice to the ‘Help’ menu. Select ‘About XSight’.
enhancements as soon as they about Service Pack 1 via the The version number will be displayed in
become available. So as a QSR software. The pack is free to the top row of the screen. If you’re not using
customer, you don’t have to wait all XSight users and can be the latest version, make the switch.
until the next major release to downloaded from the QSR website Downloads are available free of charge from
enjoy new benefits. The service at www.qsrinternational.com. the QSR website at
pack we’ve recently released for www.qsrinternational.com,
or contact QSR directly.
XSight 1.2 means you can now
improve the way you work with
your software.
www.qsrinternational.com
Nsight
Join the Mix
at Cambridge
Conferences and The Second Mixed Methods Conference,
Events
QSR will be appearing at
Fitzwilliam College, Cambridge, UK.
a number of conferences The Second Mixed Methods College, the conference will open
around the world in 2006: Conference and Workshops are just with keynotes given by extensively
International Institute for around the corner. published mixed methods experts
Qualitative Methodology from the US and UK.
(IIQM) Conference
Riding on the success of the inaugural
conference in 2005, this July event Pre-conference workshops on mixed
13 – 16 July 2006
Gold Coast, Australia is shaping up to be another inspiring methods research will be held on 8
showcase of creative research and 9 July, and the conference will
Australian Market & Social drawing on both qualitative and take place on 10 and 11 July 2006.
Research Society (AMSRS)
quantitative approaches.
National Conference This conference welcomes all
6 - 8 September 2006 Researchers will descend on researchers. If your research is in the
Melbourne, Australia Cambridge, UK to share and area of social sciences, health and
Strategies in Qualitative learn about philosophical and education in particular – then this is
Research Using QSR methodological issues in mixed one event you shouldn’t miss.
Software Conference methods design; mixed methods
Go to www.health-homerton.ac.uk/
13 - 15 September 2006 research in practice; and mixing art
research/events/mixedmethods.html
Durham, UK and science in imaginative ways.
for more details. To request a brochure
Qualitative Research Hosted by the Homerton School please email
Consultants Association of Health Studies at Fitzwilliam bates@health-homerton.ac.uk
(QRCA) Conference
27 - 30 September 2006
Atlanta, US
American Public Health
Association (APHA) Conference
4 - 8 November 2006 ‘Introduction to NVivo 7’ Brisbane:
Boston, US 3 July 2006,
Workshops
2 to 3 November 2006
Insight 2006
QSR International is pleased to Perth:
21 - 22 November 2006 announce a series of Australian 20 to 21 July 2006
London, UK
workshops in NVivo 7. Come along for Sydney:
QualIT 2006 a hands on introduction to NVivo 7. 12 to 13 October 2006
27 - 29 November 2006 Not only will you be introduced to the Melbourne:
Brisbane, Australia key features of the software, but you’ll 14 to 15 November 2006
get the opportunity to try them out by
Canberra:
setting up your very own project in the
See the QSR Forum Calender 20 to 21 November 2006
software. We’ll provide you with data
http://forums.qsrinternational.com/
you can use. If you’re interested, contact QSR via
for the most up to date information on
training@qsrinternational.com
events and workshops.
In Their Own Words
From the QSR Newsletter, NSight Issue 29, June 2006
Researchers and those using QSR software describe their projects in their own words.
Consumer Profile – Market Research and XSight
Consumer Profile is a market research Confidence in Results Credibility with Clients
company based in the UK. The company I think the biggest difference [when [XSight] has helped us respond quicker
employs around fourteen staff, of whom using XSight] is that you have so much to our clients’ specific queries by making
just under half are qualitative researchers. more confidence in what you’re able to detailed data immediately available. If a
In May 2005 they adopted XSight to say - you’re able to pull up everything on client comes back and wants to know more
help them work with the qualitative a particular subject that was covered in this about one aspect of the data, for instance,
data collected. To get a sense of their project and be absolutely confident that it’s more information on the responses from a
experiences with the software, we spoke all there. Any feedback I give to the client certain age group, we can give them reliable
to Darren Harvey, Associate Director, and I’m very clear that I’ve covered everything, feedback immediately.
one of the first in the company to work with that I haven’t just gone with my intuition,
XSight. The following article is based on and that there aren’t bits I’ve paid too much
Overall
an interview conducted with Darren and At first I was a little bit sceptical about
attention or too little attention to. It sort
is written in his own words. the benefits of using XSight but Peter
of gives you more trust in your own process.
[the chairman of Consumer Profile] had
Dealing with Data Reporting to Clients the foresight to see it would solve a lot of
“
[I was also] surprised at how well XSight niggly problems and iron out inconsistencies,
We started using XSight to try and
facilitated the process of writing reports. and it did. It has made qualitative analysis
keep control over the vast amounts of
I think there was always an enormous work more pleasurable. Doing interviews
data that come out of a qualitative project.
jump between collecting the data out in and presenting reports are always
A typical project might generate six
the research field and having all those great interesting in any case, but the bit in
transcripts of 30 to 40 pages each - in total
ideas buzzing around, to actually having between can feel a bit laborious sometimes.
around 200 pages of A4. A six focus group
to impose some discipline on yourself and Using XSight definitely makes it more
”
project doesn’t sound that large but we are
saying, “Right, I’m going to sit down and pleasurable and less of a grind.
generating an amount of data that you really
write a report now” which always felt
do need to analyse in a very robust way To find out more about the Consumer Profile
quite hard to do.
in order to make sense of it. Previously Group, go to www.profile-group.com
we didn’t have an entirely consistent [Through using the query functionality]
system for doing so. I now have much more confidence that
all the feedback is there and that we have
[XSight also helps us] to get a little bit
covered everything, that we have not placed
more understanding of how data splits
too much store in intuition and memory.
out. For example, if you’re doing a study
[XSight is] a good way to counteract some
with a range of age groups or genders, it
of the concerns that may be levelled at
can be tricky to get a handle on the different nfsjlbfsbdbjkbkbjk
qualitative research regarding the bias of
findings between those sorts of groups
the researcher(s)… it helps cover some of
when you’re working with pen and paper
the major pitfalls in how qualitative research
or using an Excel spreadsheet. By
can be perceived in the market as a whole.
comparison XSight makes the procedure
much more straightforward for us.
Research. Relate. Realize.
10 Nsight
How a Global Law Firm
Works With NVivo 7
CMS Cameron McKenna is a global law firm with over 55 offices and 130 partners worldwide.
“We work hard to be a truly client-focused law firm. This means understanding the unique needs
and challenges of each market sector and providing a service that’s tailored to the particular
concerns and requirements of each client.” (CMS Cameron McKenna website)
In line with their client focus, CMS Cameron McKenna adopted NVivo 7 in the client care and feedback area. To
understand their experiences of working with the software we spoke to Patricia Coia, CRM Manager for the firm.
One focus of the client care and The main priority for the client “We’ve also now started to widen
feedback area in CMS Cameron feedback team is to be able to provide out from looking at the feedback on
McKenna is to gather client feedback information for “pitches” to the Business a case by case basis, to a broader,
both on the relationship they have with Development Managers in each of the practice group view of what the client’s
the firm and on specific issues that separate practice groups. Prospective feedback is telling us. Now we have
have been dealt with. This feedback clients ask for information on the types coded information for one or two of the
generates large amounts of data that of approaches the firm adopts and practice groups, we’ve been able to look
have to be worked with. To make this previous feedback provides valuable at one year of feedback relatively quickly
task easier, the team started looking for information on past projects and how to give that practice group a report on
ways of managing their dataset more clients have rated the firm on a number what their annual feedback has said, so
efficiently. of factors. Using this feedback, the it’s more meaningful for them. What we
practice groups can be provided with want to do now is get to a stage where
Initially their internal IT department
evidence and quotes to be used in a the firm-wide conclusions can be drawn
was contacted with a request “to
“pitch” to a prospective client. on client feedback.”
come up with something that would
help us interrogate the data more Increasing the scope In summary,
easily and, more importantly, more
NVivo 7 has allowed the client care and “I think what NVivo does for us at the
quickly.” However, this option was to
feedback team to perform their original headline level, is that we don’t have to
prove too costly and lengthy in terms
type of analyses more efficiently. spend a lot of time reading material from
of development time. So the decision
one area to draw a conclusion, we can
was taken to source a solution already “At the bottom level we’ve been
pull back and have a much higher view
available and on the market. focusing on what [the client feedback]
of what the issues are from a client’s
says about a particular partner and
“CMS Cameron McKenna adopted point of view. The logic behind using
his team relating to this piece of work.
NVivo 7 with the idea that it would NVivo and its suitability to what we’re
We’ve been able to use text searching to
provide meaningful analysis of a lot, an doing are pretty obvious, it does
very quickly go in and find feedback on
awful lot, of qualitative data and we’d be make sense.”
a particular partner for pitches, so at this
able to do that more efficiently.”
level we’ve had the benefit right away.” Patricia Coia, CRM Manager, CMS Cameron McKenna
Up to that point they had to “basically
NVivo 7 has also enabled the scope To find out more about CMS Cameron McKenna,
read everything every time we want to
of the feedback to be broadened to go to www.cms-cmck.com
go in and look for something.”
both a practice group and, potentially,
firm wide.
Nsight
11
How a Global Law Firm Works With NVivo 7
The CMS Cameron McKenna Project –
How it Looks in NVivo 7
To understand in more detail how of work with Cameron McKenna. And In the initial project we had 1329
CMS Cameron McKenna’s objectives finally, there are the individuals from the case nodes.
for NVivo 7 are currently being met, client company who are working with
Cameron McKenna’s immediate
we asked Silvana di Gregorio, a Cameron McKenna. So we developed a
concern was to understand their clients’
consultant who was brought in to case structure as below:
satisfaction with the completion of a
help the team start off with NVivo 7,
particular piece of work with the law
about her work with them.
firm. In Figure 1 Matter 1 and Matter 2
represent two pieces of work with A1
Defining a Project
Company A which is in the Banking and
Silvana was brought in to help the International Finance industry. In this
team set up their NVivo 7 project. They case the individual project is the unit of
were working with a large amount of analysis. The names under each project
data that constantly grows in volume are the individuals from Company A who
as they collect more data from their were interviewed. Reports are produced
clients, so the first question that had on the satisfaction with the particular
to be addressed was ‘What would be a project and given to the law partners
project in NVivo?’ In addition to new data and their assistants involved.
coming in, the team also had a backlog
Figure 1 However, the client care and feedback
of about four years that they wanted to
team also wanted to be able to track
put in NVivo. To best meet the needs of In addition, we had case nodes to
over time the work of individual partners
the team, in the end it was decided that represent the people who worked at
and assistants in the law firm. In this
one year of work would be a project. Cameron McKenna. The case nodes
case the individuals are the unit of
were structured first according to the
The Use of Cases analysis represented in Figure 2 by Rose
office they were based in (this ranged
The next consideration was then to Garden and Michael Mouse under Fee
from Aberdeen to Warsaw) and then
determine what ‘cases’ needed to be Earners\Aberdeen\BAIF. (BAIF represents
by practice areas, and finally by people.
set up in NVivo. Cases are most usually one of the practice groups in the law
The case structure for this group was
created whenever data for a particular firm.) In addition, in their quarterly
as follows:
group or individual needs to be collected reports, the team wanted to be able to
together. Cases also have the ability analyse individual companies and also
to have characteristics assigned to across different industry sectors as well
them in the form of ‘attributes’. For this as to compare the different practice
project, “We started with the practice groups within the firm. So you can see
areas within the firm – such as Banking how within one project, it is possible
and International Finance, Insurance to have a number of different units of
and Reinsurance etc. Within these analysis, depending on what you need to
practice areas are numerous client analyse.”
companies. Each company may have Figure 2
several different “matters” or pieces
1 Nsight
How a Global Law Firm Works With NVivo 7
Assigning Relevant Attributes
Attributes were the next thing to be considered. Figure 3
Silvana writes, “Figure 3 illustrates “The qualitative data was catalogued in Overall
some of the attribute variables that the Tree Node area. Below is part of the
By setting up the project in this way,
were relevant in this case. This set up initial coding framework.”
Cameron McKenna is now able to
will enable the client care and feedback
“The qualitative interviews were coded “manage the large amount of data on
team to, for example, pull out all the
for these issues and the Queries allowed their clients and staff, and more quickly
key accounts across all the practice
comparing different practice areas on generate reports on the strengths and
groups where the satisfaction rating
particular issues. Finding information weaknesses of the company.”
was 3 or lower on particular issues
about a particular partner in the firm
(Figure 3 shows ratings for commercial (Text in quotation marks is taken directly from text
could be done quickly by text searching written by Silvana di Gregorio, with her permission)
advice and problem solving). They can
for the name.”
then look at the issues revealed in the
qualitative data that explain why these
Silvana di Gregorio runs her own training and
projects had low ratings. Comparison
project consultancy from the UK, SDG Associates.
can also be made between male and
Email: silvana@sdgassociates.com
female partners across all practice
Web: www.sdgassociates.com
groups to see whether in some industry
sectors females get consistently higher
satisfaction scores than in others.
Again, it would be possible to focus on
the qualitative data in these cases to see
what factors are valued in the various
industry sectors to account for any
differences.”
Cataloguing and Querying
Once the cases and attributes had
been created, the focus went to the
conceptual coding of the data. Queries
were used to run text searches on the
data to provide information quickly.
Figure 4
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