Auntie Anne Profit by uqx20403

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									The National Education Center for Women   in Business


Suzanne Thinnes
Coordinator, Print Communications
Seton Hill Drive Box 389F
Greensburg, PA 15601
Phone 724-830-1001/ FAX 724-834-3171 / E-mail: thinnes@setonhill.edu


                                                                                                      FOR IMMEDIATE RELEASE
                                                                                                               December 7, 2004
                                                                                                                    Page 1 of 2




“Auntie” Anne Beiler, Founder & CEO of World’s Largest Mall-Based Pretzel Franchise
              Tapped to Keynote Pittsburgh Small Business Conference
Greensburg, PA – Seton Hill University’s National Education Center for Women in Business (NECWB) welcomes Anne
Beiler, Founder & CEO of Auntie Anne’s Inc., as keynote speaker for its annual Building A World-Class Business
conference on March 15, 2005. Recognized as “Auntie Anne” to millions of pretzel enthusiasts, Beiler will address her
rise from one farmer’s market stand to a franchise organization with 150 corporate staff, supporting over 250 franchisees
and more than 800 locations worldwide.

Since twisting the first Auntie Anne’s pretzel in 1988, Beiler’s vision to serve, inspire, and give has helped the franchise
system generate $234 million in sales last year alone with over $1 million going to charitable organizations. Because of
her attention to detail, investment in employees, and dedication, her company has been featured in several collegiate
business textbooks as a prime example of how to manage a franchise system. Beiler was named one of America’s 500
women entrepreneurs by Working Woman, Entrepreneur of the Year by Inc. Magazine, and received an honorary
doctorate of humane letters from Eastern College. Beiler’s entrepreneurial insights have also been featured on many
television shows including The Food Network’s Unwrapped, and The Oprah Winfrey Show; and in magazines such as
Fortune, Nation’s Restaurant News, and Guideposts.

Building a World Class Business is an elevating all-day conference and networking event for women on their way to
growing profitable businesses. Slated for the Westin Convention Center in downtown Pittsburgh, the event’s theme “This
Way Up” will focus on a study released by the Center for Women’s Business Research earlier this year. According to the
report, the fastest growing segment of women’s businesses are those with sales exceeding $1 million. Though their
success stories differ, they all share similar practices that distinguish their business savvy and financial sophistication as
world-class.

Sessions including financial management practices, negotiating strategies, utilization of technology, customer
diversification and alternate funding sources will center on the best practice methods outlined by the Center for Women’s
Business Research study. Panels will feature national experts as well as members of the Women Presidents’ Organization
(WPO) who achieved a gross profit of two million dollars annually. WPO President, Marsha Firestone, is tapped to kick
off the event during the morning’s general session.



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                          Seton Hill University’s National Education Center for Women in Business
                                      Seton Hill Drive • Greensburg, PA 15601-1599
                    724/830-4625 • Fax: 724/834-7131 • www.e-magnify.com • E-mail: info@setonhill.edu
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“Auntie” Anne Beiler Tapped to Keynote Pittsburgh Small Business Conference


“Women are outpacing men by twice the national growth rate when it comes to new venture creation,” said Jayne H.
Huston, Director of Seton Hill University’s National Education Center for Women in Business. “We want to take women
to the next level. While the rate of start-ups is impressive the growth of these new businesses, especially in tri-state area
tends to lag behind the nation. Our goal is to provide a solid basis of good business practices that will ultimately assist
women in growing their businesses to the level they want to achieve.”

For the eighth consecutive year, PNC Bank is the premier sponsor of Building A World-Class Business. This prestigious
business conference is sponsored by national public and private corporations including Comcast, Smart Business
Network, The Sewickley Spa, H.J. Heinz Company Foundation, Pittsburgh Business Times, The New Pittsburgh Courier,
Dick’s Sporting Goods, Highmark Blue Cross Blue Shield, First Commonwealth, Nauticom Internet Services, Pittsburgh
Technology Council, PitWIT/WorldWIT, SMC Business Councils, TechyVent, All Facilities, Buchanan Ingersoll,
Dominion Foundation, Kennametal, Inc., The American Entrepreneur, UPMC Health Plan and Women’s Independent
Press.

Registration information for Building a World Class Business, featuring Anne Beiler, is available online at www.e-
magnify.com/conference.asp, or by calling 724-830-4625. Cost for full day attendees is $165.00. Participants may also
register for Beiler’s luncheon keynote address only for $50.00, with special rates available for corporate tables. Deadline
for registration is March 8, 2004. Registered members of www.e-magnify.com, the NECWB’s free online web
community that focuses women on the world of business, are eligible for reduced rates prior to February 8th.


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* Editor’s Note: Interviews with Anne Beiler may be arranged by contacting Suzanne Thinnes at 724/830-1001 or
thinnes@setonhill.edu.




                       Seton Hill University’s National Education Center for Women in Business
                                   Seton Hill Drive • Greensburg, PA 15601-1599
                 724/830-4625 • Fax: 724/834-7131 • www.e-magnify.com • E-mail: info@setonhill.edu

								
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