What is RegReady, How Does it Work and How Does it Help Me?
Presented by Jeremy Dempsey VP, RegReady Services 301-990-9857 x 217 or jdempsey@goldlasso.com
Why Do I Need RegReady?
The ongoing struggle for any organization big or small is marketing to the right audience in the most cost effective manner. The goal is to acquire scorching hot leads to keep the pipeline full for the sales force to continue generating revenue for the company. RegReady solves the “scorching hot lead” acquisition dilemma and also creates a stream of revenue for your company’s website when a visitor fills out one of your web forms.
What is RegReady?
RegReady is a web based platform designed to bridge the gap between advertisers looking for high quality, real time opt in leads and website publishers looking to generate additional revenue from their site(s) registrants
Publishers have control over who advertises on their site and revenue generated from subscriber data passed along to advertisers is split with Gold Lasso
Advertisers determine the value of a publisher’s leads due to an open auction bidding model for leads acquired, (typically the more data passed by the publisher the more the advertisers are willing to pay to acquire it)
Who is Gold Lasso?
Gold Lasso is the fastest growing email service provider servicing the middle and enterprise marketplaces. The idea that enterprise-level software doesn't need to come with a traditional enterprise-level price tag is a philosophy shared by hundreds of our clients and only a company with open-source roots can afford to give. We realize that we don't create great products and services, our clients do. Over 90% of our product and service features were designed and specified by our clients. We consistently solicit feedback and ask for participation during the development process. We’ve created a never-ending process of consistent improvement and dedication to client service. This is how we set ourselves apart from the competition. This is the Gold Lasso difference. Our clients include:
How RegReady Works on My Site
Before viewing the next page (thank you page), a RegReady “lightbox” displays ads.
The registrant decides to opt in to one or more of the “offers” and some or all of their registration info (publisher controlled) is passed along in real time only to the advertisers the registrant opted in to.
OR
The alternate outcome is the registrant selects “no thanks”, none of their registration information is passed along to anyone except the publisher, the “RegBlock” of ads vanishes and the visitor is brought to the next page in the publisher’s sign up process (thank you page)
A visitor visits your website and decides (for example) they want to sign up for your email newsletter and clicks “submit”
Data Passed To Advertiser in Real Time From Publisher
Whether a registrant opts in for offers on the RegBlock or decides to just click “No Thanks”, they continue on with the publisher’s web experience without interruption
RegReady Publisher Implementation
The person that manages the updates to your website (typically a website administrator) will need to be involved in the implementation Typically implementation is about 20 minutes A GoToMeeting web / teleconference will be arranged to implement the RegBlock(s) and to train you and your staff. Once the code is “live ”, advertisers can start bidding for placement on your “RegBlock” by accessing the RegReady Publisher directory. Publishers can accept or deny bids by advertisers for any reason
Backend RegReady for Advertisers
Login with your unique user ID and Password at https://app.regready.com
Once logged in, create an ad using the step by step wizard in the navigation prior to placing your first bid
Ad Creation Wizard Pop Up
Ad creation wizard is a 5 step self explanatory process
Once an ad is created, it is time to search the publisher directory for publishers to place the ad and start generating leads
Publisher Directory (aggregate)
Select the vertical(s) where your ad is most applicable
Publisher Directory (granular)
After viewing the list of publishers in the vertical, select one to place a bid with
Publisher Profile (granular)
After viewing the publisher’s profile and existing running ads on their RegBlock, if you wish to bid, select “New Bid” in the upper right hand side of the page
Bidding Process
Select your ad from your list of created ads
Place your bid per lead and monthly spend cap ($ amount) and click submit (similar to Google Adwords type of bidding)
Once a bid is placed, it is time to start leveraging the leads you are generating from your publishing partners. Manual lead export example:
Automated Real Time Data Transfer to Your Server or Autoresponder
Select the ad you want to automatically POST your leads in real time to your server or autoresponder, click the ad ID#, select the preview tab and edit, then code the data to be passed from RegReady to POST to your server, RegReady can provide examples of this coding procedure to help your development staff
Sign Up for RegReady Today
100% Transparency. Zero Risk. Zero Obligation.
For Advertisers and Publishers combined signup (mandatory in most verticals) http://regready.com/index.php/advertisers/advertiser-signup and email your FEIN# to jdempsey@goldlasso.com For Advertisers (credit card required): http://regready.com/index.php/advertisers/advertiser-signup For Publishers (FEIN# required – US Only): http://regready.com/index.php/publishers/publisher-signup
RegReady FAQ
For Advertisers: http://regready.com/index.php/advertisers/advertiser-faqs For Publishers: http://regready.com/index.php/publishers/publisher-faqs