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The PageRank of a website is determined largely by the importance, or popularity, of the site
based on the PageRank of the sites linking back to it. You must take advantage of quality
backlinks to increase the PageRank of your site.
What are backlinks?
Plain and simple, backlinks are links that point back to your site. They are links you have
exchanged with or received from other sites, as well as links placed strategically by you in forum
posts, blog posts and comments, and the resource box of submitted articles. The submission of
your site to website directories also provides backlinks that are highly favored by search engines.
Ideally these links, especially those placed in your forum signature and resource box of published
articles (see my related article "Your Signature - An Internet Marketing Goldmine"), will contain
keywords in the text of the link to create "anchor text." For example, Online source for anniversary
gifts instead of Click here for online anniversary gifts. Placing keywords in the text of the link
anchors your keyword(s) to your url rather than anchoring "Click here" to your url. Not only do you
have a backlink to your site, you have created a link of higher quality that includes the keywords
you are targeting in your overall marketing campaign.
Why do I need backlinks?
The number of quality backlinks linking to a site is one of the main criteria used by Google and
other search engines to rank and place websites. This statement, written by David Austin in a
Feature Column of the Monthly Essays on Mathematical Topics, sums it up: "The fundamental
idea put forth by PageRank's creators, Sergey Brin and Lawrence Page, is this: the importance of
a page is judged by the number of pages linking to it as well as their importance."
With this all-powerful statement from the creators of Google, the importance should be clear: you
need backlinks to attract the robots that determine the importance of your website. The value of
your page, your website, in the eyes of Google's robot lies in the number and quality of the links
that it finds from other sites to yours. As the number of other popular, high-ranking sites find your
site worth linking to grows, your popularity goes up along with your position in the search results.
Additionallly, quality backlinks are needed to entice search engines to stand up and take notice.
Quality backlinks are
links from websites that have a higher page rank than your site
links from websites that have content or purpose related to your site (also known as relevance)
links that include anchored text, especially in forum and blog posts and the resource box of
published articles
links that are built naturally over time, not a sudden increase in links just for the sake of having a
high number of links
Quality backlinks are also helpful in leading visitors to your site. In this regard, backlinks are much
like bread crumbs left by Hansel and Gretel to find their way back home. When your site is new,
the robot will not place your site at the top of the results list immediately no matter how much time
and effort went into the design and SEO of your site. Links from other sites that searchers are
likely to find could lead them to your site if they look through the links page to find related products
that might be available on your site.
In addition, links placed in posts to forums and blogs and the resource box of published articles
have the potential of being seen and followed by thousands of visitors every day. If the forums,
blogs, and article directories have high page ranks, you have more than just a link for visitors to
follow, you have a quality link that will serve to increase your page rank as well as your traffic.
Google has made it very clear that the importance of a site in the eyes of Googlebot is greatly
influenced by the number and importance of the pages linking to it. In order to increase your
Google PageRank, your website's importance in the eyes of search engines, seek out links from
higher-ranking sites that have related content, include anchored text in your signature for forum
and blog posts as well as your resource box in articles, and let links build naturally over time.
These practices will be a valuable part of your overall marketing strategy.
Learn more about article writing to increase your PageRank with quality backlinks.
Claudia Pate is the owner of The Anniversary Shop, traditional and modern anniversary gifts, and
Common Sense Ebiz, guide to online business opportunities [http://commonsenseebiz.com].
Article Source:
http://EzineArticles.com/?expert=Claudia_Pate
==== ====
This is by far the most comprehesive report and program on the market and it's guaranteed to get
you top ranking on Google.
googlerankingsguaranteed.com
==== ====