7 Points for a Follow up Email
By: Matt Bacak
A follow up email is very important because it helps you foster a better rapport with the
respondents. This can then lead to more sales, more traffic, more suggestions etc. There are a
few guidelines that you should follow in order to make each follow up email very effective.
1. Capture attention
You have to think of creative headlines and opening paragraphs to convince people to open any
follow up email you write. One of the best ways to do this is to add the person’s name in the
title and in the text. Come up with a few ideas and test them all to find out the most effective
2. Create curiosity
Find a way for people to want to find out what is contained in your follow up email. This can be
done by creating mystery in the title and opening paragraph. For instance, you can put your
title in question form and make people search for an answer in the body. You also have to show
them how they stand to gain from your follow up email. You could tell your respondents how
the product is not for everyone, what it is not, etc.
3. Tell a story
Formatting your follow up email into a story form will break down people’s barriers to being
sold to, capture their attention and therefore give you a platform on which to pitch your
product. You also have to make respondents identify with the story line for maximum effect.
For instance, if your follow up email is about driving, you could make a story with a title ‘do you
make these driving mistakes?’ and follow it up with a short story.
4. Dispense useful information
Your follow up email should show respondents how they could use your product to solve any
problems they have. This will further help in convincing them to buy your product. Your follow
up email should also contain detailed directions on how to solve a particular problem with your
product. Each follow up email may also contain a link to free e-courses and webinars that
educate your readers on how to get the most out of your product or service.
5. Create trust
Each follow up email should be crafted to increase the level of trust your respondents have in
you. Once respondents know that you want to help them and not just make money from them,
they start paying attention to each follow up email you send out. They also convert more
readily. A good way to improve trust is dishing out a lot of free and useful information about
the subject matter. For instance, if your follow up email is about building furniture, you can add
information about where to get the best raw materials at the lowest price. When creating trust
in your follow up email, you could add some negative aspects of your product and take a soft
6. Add facts to claims
If you are pitching a product in your follow up email, you should make claims and back them up
with facts. This will allow your respondents to believe your claims. These facts can be in the
form of customer testimonials, figures, video etc.
7. Create scarcity
Your follow up email should prompt respondents to buy your product as soon as possible. You
can do this by offering time limited bonuses, discounts, special offers etc. You should also
explain the reason as to why you are doing this to your respondents.
In a nutshell, taking time to think of an effective follow up email series will go a long way in
increasing sales, website traffic and rapport with your respondents.
There are many strategies to making money on the internet, but nothing makes sense unless
you have a big list. Email Marketing is the most profitable way to make money on the internet.
When you build a list of hot and hungry prospects you control your future. Discover how to use
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