ADV 3008: Principles of Advertising
Spring 2012 Room: Carlson Auditorium M Per 8, W 8-9
Web: www.drweigold.com Office: 1000 Weimer Hall Email: email@example.com
Arens, Weigold, Arens, 13e (2011). Contemporary Advertising and IMC. Burr Ridge, IL: McGrawHill/Irwin
Digital (and less expensive!) copy at www.coursesmart.com search for “Arens Weigold”
• Develop an understanding and appreciation of
advertising concepts and practices
• Explain the role of advertising in America and the
• Introduce opportunities available to students in
careers in advertising and related fields
Advertising is a pervasive force in modern society. Each year advertisers spend upwards of a thousand dollars for
each person living in the U.S. What is the purpose of such expenditures, and what are the effects? Those are some
of the issues this course will deal with.
We also examine advertising from the inside, from the perspective of the advertiser (the client) and the specialists
who create advertising, the ad agency. You will learn about the different roles within each of these types of
organizations. You will also find out about how they do their job, what people inside the business are like, and what
role you might someday play should you choose an advertising career.
Your grade is based on the number of points that you earn out of 200. If you earn 90% of 200 points (180 points)
you are assigned an A, 80% is a B, etc.
• A = 180 points • D = 120 points
• B = 160 points • E < 120 points
• C = 140 points
Plus grades: B+ = 174 points, C+ = 154 points.
3 exams worth 50 points each, 150 points total. Exams are objective (50 questions, multiple choice, 1 point each).
Exam dates are listed below.
6 quizzes, lowest score is dropped, each quiz worth 10 points, 50 points total. Quizzes are unannounced.
Course calendar, syllabus, grade postings, everything you need at www.drweigold.com
A course CD is available at Target Copy Center, 1412 W. University Avenue. It contains lecture materials from
previous semesters, practice quizzes for lectures and text, digital flip cards to study vocabulary. Worth the 14
Extra credit can be earned one of 3 ways:
• Participate in research studies. 2 points for each hour of participation, up to a maximum of 10 points.
• Bonus questions from the Wall Street Journal. Each quiz will have one bonus question; each exam will have 2
• Participate in Advertising Millionaire game
• If you miss more than 2 quizzes, no extra credit will count.
Other important stuff
Absences, lateness, classroom behaviors, cheating
Class attendance is expected. If you miss a class you
are responsible for getting the materials and finding
out about class announcements. If you miss a quiz
you receive a 0. If you miss an exam without
following the procedures listed below, you receive a 0.
Absences are excused (you can makeup an exam) if
• You had an unexpected/unpreventable
• You can provide written documentation of the emergency (doctor’s note, accident report)
• You notify (or have someone notify) me or the advertising office prior to the exam. You can contact me by
email (firstname.lastname@example.org) or by phone (352-392-1124).
Please arrive on time at 3:00. Bus service can be tricky, so leave your home early. Arriving late (or leaving early) is
disruptive. If you are late on a quiz day you may not take the quiz.
I do not take attendance so you need not come to class if you do not wish to. Consequently, if you do come to class,
please respect me and your fellow students by observing the lecture, using your computer to take notes, and
generally respecting the classroom environment. Failure to observe these rules can lead to losing points in the
Don’t. If you are not sure what constitutes cheating, please read this:
Exam 1: Feb 13; Chapters 1-6
Exam 2: March 19; Chapters 7-9, 13,14
Exam 3: April 25; Chapters 15-17, 10-12