Social Media Job Search_TWC by farukpara


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									The lines aren’t airplanes - they represent the real time,
                           constant flow of data across the
  The New Reality….

People use social media to create their personal brand, search for
jobs, and connect with companies, products, people and ideas –
how are you connected?

             Your resume is now a                    search
Wait…About Me

•   Integrated marketing firm with over 10 years of
    direct advertising agency experience (CPG, Travel,
    Automotive, Healthcare)
•   Extensive expertise in core marketing – including:
     –   Local search marketing
     –   Mobile marketing
     –   Pay Per Click (Google AdWords)
     –   Search Engine Optimization
     –   Social Media Marketing and Management
     –   Email Marketing
     –   Insights and Web Analytics (Google Analytics)
     –   Marketing Strategy
     –   Brand Positioning
     –   Targeting/Segmentation
• Plus – I’m a dad, husband, and soon to be a dad again
• Oh, and I sat in your spot and used tools like these to find a job….
What is social networking

•   Any website or web service that utilizes a ‘social’ philosophy
•   Blogs, social networks, social news, etc.
•   Sharing sites/communities
•   Review sites
•   Popularity sites
•   Promo sites
•   Micro-blogging sites
•   Blogs
•   Forums

•   A little video to get things started
•   What is this social media thing all about – why should I care (I’m not 22)
•   How do I brand myself as a job seeker in the social media world
•   How do I engage in the conversation
•   Who’s talking – how do I listen
Nice video – but seriously, is it really like that?

                                     •    695,000 Facebook status updates

                                     •    1,500 blog posts

                                     •    13,000 iPhone apps downloaded

                                     •    100+ new LinkedIn accounts

                                      •   694,455 Google searches

                                      •   98,000 Tweets
The stats are wildly impressive –

              but not really helping ME.

       Can this blah, blah, Facebook, Twitter,
blah, social media thing really…

                        Get ME a Job?
The “How To” Social Media Job Search

                     Hello World……
Why should social networking be a part of your job search

 •   Gain visibility
      •   Unlimited access to professionals in your target audience

 •   Provide transparency
      •   Being open and honest allows you to connect with others
          on common ground

 •   Helps you “give to get”
      •   Ask for help only after offering help to others the majority
          of time

 •   Allow “nobodies” to become somebody
      •   Create and cultivate your personal brand
     Social Media – Use These Platforms

•   Facebook, Twitter, and LinkedIn are networking tools - Designed
    to connect you with friends, family, and employers
•   Social media helps you extend your reach
     • When you let people know you’re looking for work, they let
        their friends know, and so on and so on
     • By using social media to assist your job search you are
        potentially casting the widest global net you possible can
The state of social media job search

•   Social media platforms such as Facebook, LinkedIn, and Twitter have established new
    ways of getting discovered by employers, as well as directly reaching recruiters and
    hiring managers

•   Your social media profiles are as an important as your resume (maybe more important)
     • 89% of companies will use social media networks for recruiting (2011)

•   80% of success is just showing up

•   Social networks enable direct interaction

•   Your Networks Help You Find Jobs (and Help Employers Find You)
What do I need to do first? Create profiles – engage

•   Become a student of each platform
•   Engage and start conversations – offer help and answer
•   Make sure that your profile is updated
•   Share useful content such as articles, etc. that your target
    market would value
•   Write your profile for the job you want, not just the job(s)
    you’ve had
•   Include keywords that are relevant to the type of job that you
    are searching for
•   Optimize your profiles to let recruiters find you
Here are some tips that will help you get started

•   Create a social media plan
     •   Social media is about being friendly and social, but you are also creating an online presence
     •   You want people to know you’re friendly, but also professional, and knowledgeable about your
•   Get the word out
     •   Join LinkedIn groups and connect with people in your industry
     •   Comment on LinkedIn Groups, answer questions, follow companies
•   Search Twitter for job postings
     •   Search tweets by using keywords #resumes, #networking, #jobseekers etc.”
     •   Hashtags (#, the pound symbol) are key to conducting job searches on Twitter
     •   “The pound sign” aggregates tweets relating to a topic
•   Be accessible
     •   Whether through a blog, Facebook, twitter, or LinkedIn, update your status, let people know
         what’s happening with your search, and always let them know how they can contact you
Next, optimize your profiles (LinkedIn)

•   100% completed profile
•   Write for the job you want, not for the
    job(s) you had
•   Add a picture
•   Share news
•   Ask for recommendations
•   Join groups
•   Section (certification, classes)
•   Skills
And here’s an example…..

•   Searching for a bilingual medical billing professional in Dallas, Texas…
How to use LinkedIn in your job search

•   Create a detailed profile – write for the job you want / not for the job you had
      • Think about the top three to four keywords that you use to search for jobs
•   Include: employment descriptions, education, industry, photo, and website links
•   Include all of your resume keywords and skills in your profile
      • Make it easier for recruiters to find you
•   Get recommendations from people you have worked with
•   Follow your target companies
•   Use LinkedIn’s Advanced Job Search — sign up for automatic alerts
•   Use LinkedIn ‘Groups’ and ‘Answers’ to network and demonstrate your expertise in your field
•   More connections = More opportunities
How to use LinkedIn in your job search
Next, optimize your profiles (Twitter)

•   Add a picture
     • Use same picture across all social
        media profiles
•   About me
     • Use as your 30 second commercial
•   Add a link to social media profiles
     • LinkedIn
     • Magnt
      How to use Twitter in your job search
•   Follow known experts in your industry
        •   Tools like can help you identify them
        •   Follow relevant recruiters and people working in your industry,
        •   Follow (#) Hashtags and frequent

•   Twitter job search sites
        •   Search Twitter for job openings
        •   Search by location, job titles, company names, or hashtags
               •   I.e., #jobs, #job, #jobsearch #jobseeker, #dallas, #marketing, #career
        • (find people/recruiters)
        •   Sign up for job alerts (mobile, e-mail, Twitter, Facebook)

•   Best time to tweet
        •   The best time to tweet is 5PM ET
        •   The best days to tweet are midweek and on the weekends
How to use Google Alerts in your job search

•   Set up Google Alerts to help you monitor job leads that never appear on major job boards
•   Search query: (Dallas AND marketing) AND (manager OR director) AND (position OR listing OR

•   Set up a Google alert for :
    •   Your own name to monitor your personal brand
    •   Company press releases
    •   Keyword research
    •   Industry events/news updates

•   How to set up Google Alerts
    •   Go to and log in using your Google Account
    •   Type in your query or the word(s) you’d like to set up an alert for
    •   Select the type of alert you want (Everything, News, Blogs, Video, or Discussions)
    •   Choose the frequency at which you want to be alerted: As-it-happens, Once a day, or Once a week
    •   Select where you want the alert delivered to – your Google Reader or your Google email
Game plan

                                                                                                           The key is to make
•     Create profiles (Facebook, Twitter, LinkedIn)
                                                                                                           yourself visible on the
•     Establish a simple one page website (
                                                                                                           Internet – through your
        •        Post your philosophy, passion, experience
                                                                                                           website, by blogging, and
•     Create a blog (Wordpress, Blogger, Posterous)
                                                                                                           via value based use of
•     Tip: Make sure they’re all in your name, or contain your name
                                                                                                           social media.
•    Build and develop a personal and professional online brand
     that reflects your skills, background, passions, experience, and personality
•    Questions you should always be asking yourself
         •       Who are you writing for?
         •       What is the purpose?
         •       What is the call to action?
         •       What are you measuring?

Platform         Tools                                    Description                  Sunday Monday Tuesday Wednesday Thursday Friday Saturday
LinkedIn                             Anwers, company follow,
Twitter Search   Search.twitter, wefollow,,   KW search
Twitter Posting HootSuite                                 Idea, questions, articles,
Facebook Posting HootSuite                                Build community
Blog             Wordpress                                Though leadership/solution
Social networking – the bottom line

•   Recruiters are promoting jobs and
    looking for candidates on social networks

•   Employers are looking for candidates
    (and hiring!)

•   A lack of social network presence may
    hurt your creditability and will negatively
    impact your visibility to employers

•   Most jobs are found through networking
    and some of the best jobs are never
    posted on job boards

•   Participate, but be careful what you say
            That was a lot….Can we organize the chaos ?

•       Here is how to manage the social you
        •       Google Alerts
        •       Google Reader

    •       What you will be able to do
            •    Schedule tweets/Facebook/LinkedIn
                 posts automatically
            •    Automatically news alerts sent
                 directly to you (person, company,

•   What you will be able to do
    •   Schedule tweets/Facebook/LinkedIn posts automatically
    •   Manage multiple social profiles
          •   How to set up account
          •   How to schedule a message
          •   How to add a social network profile
          •   How to compose a message

•   What you will be able to do
    •   Easily track what people are saying about you, your company, a new product, or any
        topic across the web's social media landscape in real-time
    •   Social Mention monitors 100+ social media properties directly including: Twitter,
        Facebook, FriendFeed, YouTube, Digg, Google etc.
    •   Think of Social Mention as the Google of social media

•   What you will be able to do
    •   Create own website
    •   Free vs. Paid
    •   Paid version ($9.00/month)
          •   Free domain of your choice
          •   Optimized for mobile
          •   Email address
          •   Measurement
One Last Things + My Warning
Profile set-up                Google Tools               Twitter Tools
       •                 • Google Reader             •
       •             • Google Insights           •
       •                  • Google Trends             •
       • Word press                • Google Alerts             •

Social media profiles         Business Cards             Job Search/Networking
       • Facebook                   •           •
       • Twitter                    •             •
       • LinkedIn                                              •
       • YouTube              Automation Tools                 •
       •            •
Social Media Monitoring            •             Top Resources
       •         • Google Alerts             •
       •        • Google Reader             •
       •                                       •
My Warning

•   It’s your brand - Own it
•   Once you engage – you have to stay engaged
•   Build community and fans will expect you to be available
•   Expect raving fans who will want to get involved
•   You don’t have to do everything – do something
•   Perfection is the enemy of good
Questions – Let’s connect


   James Loomstein, MBA
Digital Space Consulting

                           Thank You

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