• Conceptual Age (creators and
– Can a computer do it faster?
– Is what I'm offering in demand in an age of
– Can someone overseas do it cheaper?
• Creativity becomes the competitive
difference that can differentiate
• Bringing humor and light-heartedness to
business and products.
Daniel Pink On Play
• "Play will be to the 21st century what work
was to the last three hundred years of
industrial society - our dominant way of
knowing, doing and creating value."
Agreement With Pink
“Mature manhood: that means to have
rediscovered the seriousness one
had as a child at play.”
My Web Design Class
• Needed to find a way to reward kids for
doing their work, yet do something
productive (knowing, doing, and creating)
that they would look on as a reward.
• The activity had to reinforce academic
skills in one of their core classes.