Mobile Marketing Projects by zmc41800

VIEWS: 6 PAGES: 3

Mobile Marketing Projects document sample

More Info
									Syllabus



ITC 298: Introduction to Android Development and Mobile Marketing
Seattle Community College

Course Information
    Credits: 2 - 5
    Quarter: Spring 2011
    Location: BE 3179
    Time: Tuesday & Thursday 6:00 – 8:15pm

Instructors
     Bryan Guy and Portia Plante
     Office Hours: By Appointment
     E-Mail: bryan@frontrunnerlabs.com and portiascc@gmail.com

Resources
    Class Website: www.portiaplante.com/android
                   www.frontrunnerlabs.com/classes

Prerequisites
    Programmers: Object Oriented Programming e.g. Java or C#
    Marketers: None

Course Description
    Programmers: This course is a project driven approach to learning Android application
    development. Lecture time will be used to explain the different components of Android
    development, and create small applications that illustrate how the various components are
    built. Agile development and project management skill development will come into focus.
    Some of the topics that will be covered include (Screen layout, Forms, Camera Utilization,
    Databases, and Location Based Services). Students will then incorporate these skills into
    their larger projects.

    Marketers: This course is a project driven approach to learning mobile marketing,
    especially as it applies to Google Android applications. Lecture time will be used to explain
    the mobile landscape and marketing techniques that are unique to mobile phones and
    applications. Agile development and project management skill development will come into
    focus. Students will then incorporate these skills into their larger projects, including a
    marketing plan for their team’s Android app.

Course Goals
    Programmers: After completing this course students will be able to do the following:
     Describe the different pieces of Android Applications and how they interact
     Create resource pages in XML to layout screens in their applications
     Add form controls including text boxes, radio buttons…
Syllabus



          Create animated splash screens
          Read data from text and XML files
          Save Form data in Shared Preferences and to a Database
          Utilize Location Based Services
          Take pictures using the camera and include them in their applications

    Marketers: After completing this course students will be able to do the following:
     Create and present a mobile marketing plan
     Generate user profiles based on demographic and psychographic information
     Identify market opportunities for Android apps
     Setup metrics and track performance of mobile marketing campaigns
     Explain the purpose, structure and interaction in an Agile Development team
     Describe the product development lifecycle
     Explain how the practice of innovation can improve technology

Textbook

    Programmers: Teach Yourself Android Application Development in 24 Hours, Lauren
    Darcey and Shane Conder

    Marketers: Mobile Marketing – Finding Your Customers No Matter Where They Are, Cindy
    Krum

Evaluation
    Will be based on assignments and projects

Assignments
    Assignments will be based around building Android Applications which utilize the
    information we’ve learnt in class. Be careful to fully read the assignment as every bit counts.
    To get 100% you will need to fully complete your assignment correctly, and hand it in on
    time.

    Late Assignments: Each day your assignment is late you lose an additional 5%. If the
    assignment is over a week late you will receive no credit.

Participation / Effort
     Please actively involve yourself in the class by asking/answering questions. Additionally,
     working in teams is a big part of computer science and marketing. Don’t be afraid to
     ask/help out your peers.

Class Attendance
    Attendance is not mandatory. However, gaining the knowledge will help you complete your
    assignments.
Syllabus




Helping / Working with Others
    We encourage you to work with your class members, but you must hand in your own
    assignments. If you are found cheating you will receive no credit, and will be subject to the
    college disciplinary action. For more information, refer to your Academic Dishonesty Policy
    in the college catalog or student handbook.

								
To top