Memorandum of Association of Ngo - PowerPoint by lte69772

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									                                  Regional Conference
              Through Cooperation towards Integration
                              Przno, 08 – 10th October




Civil society and its role in the process of EU
                  integration




        European integration Office
     Government of Republic of Serbia



                                                  www.seio.sr.gov.yu
      Serbian EU Communication Strategy
                  Objectives

• Address the need to bring the EU Stabilization and
  Association Process (SAP) closer to the citizens of
  Serbia
• To explain the significance and necessity of reforms
  implemented within this process
• To ensure that the citizens are timely and objectively
  informed on SAP and reforms induced by this
  process
• To enable prompt and accurate flow of information
  on overall governmental efforts and achievements in
  EU integration process toward EU member states

             MAIN MESSAGE -
   EU ASSOCIATION PROCESS = TRANSITION
                                                   www.seio.sr.gov.yu
   Communication Strategy
       Objectives


• Provide a reliable, easily accessible
  and understandable information
• To raise the level and quality of
  public debate/discussion on EU
  matters
• Ensuring citizens support




                                      www.seio.sr.gov.yu
EU Communication Strategy
     – basic elements

4 standard elements:
• Development and
  implementation of
  communication strategy,
• Public opinion polls (twice a
  year),
• Strong cooperation with the
  media
• Strong cooperation with civil
  sector/NGOs

                                  www.seio.sr.gov.yu
            Expected results

• Informing active participants in the SAP and motivate
  and encourage them to take their role and recognize
  their obligations in a responsible and constructive way
• Form a positive opinion of Serbian citizens on the EU
  association process through better understanding of
  the process and the accompanying reforms
• To reach greater social consensus and more effective
  contribution to EU integration process from all
  segments of Serbian society
• Form a positive opinion of the EU citizens and EU
  officials on Serbian efforts and achievements in the
  EU integration process


                                                 www.seio.sr.gov.yu
              Target groups

The key actors in the process and impact groups:
• Media
• Political actors
• Civil servants
• Local authorities officials
• NGO
• Academic institutions
• Business community
• Students and youth




                                           www.seio.sr.gov.yu
    Cooperation with civil sector

• Memorandum of cooperation with NGO’s in the
  European integration process, signed on July 12th
  2005
    Purpose: institutionalization of cooperation
    between the Office and NGO’s in the process of
    our country’s European integration, promotion of
    activities and coordination, as well as cooperation
    aimed at regular and objective citizens’
    information about the European integration
    process (68 partner NGO’s until now - from all
    parts of Serbia)
• Memorandum of cooperation with Serbian
  Chamber of Commerce, signed in 2004
• Memorandum of cooperation with Universities in
  the European integration process, signed in
  October 2006
                                                www.seio.sr.gov.yu
          Cooperation with civil sector
                    Forms
• Regular contacts and exchange of information
• Joint projects and activities (mostly trainings and
  education)
• Facilitation of contacts between the NGO’s and potential
  donors
• Joint organization of the Europe Day and other EU
  related information campaings
• Regular meetings organized by the SEIO (exchange of
  information on the process of EU integration,
  consultations and preparations of new projects and
  initiatives…)
• Recommendation of partner NGOs projects to the
  donors
• Representatives of SEIO are often lecturers at NGO
  trainings dedicated to the EU
• Joint organization of conferences and round tables
                                                   www.seio.sr.gov.yu
   Cooperation with the media


• Everyday communication with the media
• Media trainings (priority is given to local media)
• Media campaign - “Did you know?” (daily
  newspaper)
• Competition for best media report on European
  integrations (together with the EC Delgation in
  Belgrade)
• Press corner on SEIO website
• Evronet (daily TV show on EU integration
  issues, broadcast on national TV in 2006
  supported by our Office )



                                              www.seio.sr.gov.yu
              Key challenges

• To keep the public aware, not to raise false
  expectations
• Media attention is not driven by the EU integration
  issues (the topic is not very interesting for the
  media)
• Proper articulation of civil society initiatives into
  relevant project proposals
• Financial support
• Systematic cooperation of all relevant stakeholders
• Responsibility of politicians
• Involving the business sector




                                                     www.seio.sr.gov.yu
THANK YOU FOR YOUR ATTENTION



        Government of Serbia
        European Integration Office
        Nemanjina 34/V, 11000 Belgrade,
        Serbia
        www.seio.sr.gov.yu
                                      www.seio.sr.gov.yu

								
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