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									Local and Regional          mesopartner
Economic Development



          Stimulating the
          Tourism Sector
           in Hazyview
What is Participatory Appraisal of                     mesopartner
                              ®
Competitive Advantage (PACA )?

  Participatory    Involve local stakeholders
                   Motivate local stakeholders to take an
                    active role in an LED initiative
                   Transfer know-how to local stakeholders
                    and businesses


  Appraisal of     Do a quick scan of the local economy
                   Assess and refocus ongoing local
                    economic development activities

  Competitive      Identify strengths, skills, talents and
  Advantage         opportunities
                   Identify business and LED opportunities
                                              mesopartner
What is the objective of PACA?

   Identify, with a rapid appraisal, the main
    strengths and weaknesses of the local economy
    and its main sectors (duration: 1 - 2 weeks)
   Identify options for practical activities to
    strengthen the competitiveness of firms --
    Criteria:
     – feasible with local resources
     – quickly implementable (starting next week)
     – quick, visible results (with 3 months)
What have we been doing?                                 mesopartner

(9 June 2003 – 12 June 2003)


  20 interviews with stakeholders and businessmen

  Mini-workshops with
    –   Local Government officials
    –   Accommodation, B&B, Time shares, Self-catering
    –   Wheel Operators, Safari & Adventure
    –   Supply Industries
    –   Hotel & Conferences


  About 150 contacts
                                                                       mesopartner
  The Kick-off Workshop



Prepa-
          Hy-                                  Results-
ration:                                                   Pre- Way
          po- Kick-        Interviews         Workshop: Presen-         Imple-
* Orga                                                    sen-  for-
          the- off                            Diagnosis tation          mentation
 * Ad-                                                   tation ward
           sis Wks                                +
vance
          Wks                                 Proposals
                                                         Event Wks
                                                         event
  info                   Mini-workshops

                      Fieldwork (1-2 weeks)



                              PACA-Exercise (2-3 weeks)


                                 PACA-Project
                                                   mesopartner
Structure of this presentation


  1. What is the first diagnosis of the tourism sector
     in Hazyview?
  2. What are the first proposals to promote the
     tourism sector in Hazyview?
Focus-areas considered in the       mesopartner
                       ®
Hazyview Tourism PACA

 Nature
 Culture
 Adventure & Sports
 Infrastructure (Tourism & Town)
 Cross-cutting Issues
                                     mesopartner




1.
What is the first diagnosis of the
tourism sector in Hazyview?
Nature:                                      mesopartner

Strong points and assets


   Accessibility of natural assets
   Diversity of natural assets
   Widening range of activities based on natural
    environment
   Growing importance of ecotourism
Nature:                                      mesopartner

Weak points and shortcomings

     Depletion of natural resources
     Dependency on KNP
     Poor relationships between business and KNP
     Malaria
Culture:                                           mesopartner

Strong points and assets

   Culture: History, crafts, practices, dress, dance,
    art, music, folk lore, relation with nature + more
   Unique, diverse and African cultures
   Foreign visitors drawn to authentic experience
   Shangana village a success, created many jobs
Culture:                                        mesopartner

Weak points and shortcomings

 Underexploited rich cultural heritage
 No reflection of culture in appearance of Hazyview
 Arts and crafts seen by some actors as nuisance, not
  as asset
 Limited evening entertainment given 6000 beds in HV
 Linkage to HTA weak
 Limited involvement by blacks
Adventure & Sports:                               mesopartner

Strong points and assets

   New use of natural environment
   Wide variety of innovative & diverse activities
   Highest density of adventure activities in Africa
   Wide scope for expansion
   Possibility to focus on entire family entertainment
   Addressing local and international sophisticated
    demand
   Few competitors
Adventure & Sports:                              mesopartner

Weak points and shortcomings

     Seasonal business
     Fairly high level of investment
     Little collective promotion
     Underutilised black market
     Substandard operators entering the market and
      threatening the image of Hazyview
Infrastructure (Tourism & Town):               mesopartner

Strong points and assets

     Central locality
     Abundance of accommodation
     Booming economy
     Retail outlets
     Major new property investments
     Huge potential for further development
Infrastructure (Tourism & Town)                  mesopartner

Weak points and shortcomings

     Unattractive appearance
     No clear positioning as tourism town
     Fragmented development
     No public land for focussing new development
     Poor infrastructure
     Poor services (power and telecoms)
     Weak enforcement of regulations
Cross-cutting issues:                             mesopartner

Strong points and assets

     Active tourism association
     Desire by blacks and whites to work together
     Government and business wanting to cooperate
     Widespread realisation that joint action needed
     Local enthusiasm about re-focussing town to
      enhance tourism potential for all
Cross-cutting issues:                            mesopartner

Weak points and shortcomings

   High crime levels
   Conflicts over resources – eg land claims, use of
    pavements for vending
   Racial divisions still evident
   Lack of cooperation between business and
    government
   Weak local government presence
                                  mesopartner




2.
What are the first proposals to
stimulate the tourism sector in
Hazyview?
Nature                                            mesopartner

Proposal:

   Develop hiking trails and birding
   Differentiate from KNP by offering more fulfilling
    learning experience
   Increase role of guides in developing itineraries
Culture:                                                    mesopartner

Proposal
   Introduce HTA awards/competition for best
     – Shebeen, Township Tours
     – Folk lore, Stories, Legends
     – Innovation in cultural tourism
   Establish Shebeen tours
   Extend existing newsletter to local newspaper to keep the
    broader tourism community informed
   Link the Cultural service providers, arts& crafts to the HTA
   Mediate between Hawkers & Local Government about
    facilities
   Teach craft sellers to ask customers, why precisely they
    preferred certain products
   Explore business opportunity to supply goods to hawkers
Adventure & Sports:                              mesopartner

Proposal:

   Repackage adventure activity offers:
     – Introduce adventure dense-full-package (e.g. 9
       adventure activities in 3 days)
     – Family Adventure Activities (esp. for children
       < 10)
Infrastructure (Tourism & Town):                 mesopartner

Proposal:

   Initiate redesign process to make town attractive
   Redesign road signage to promote Hazyview as a
    tourist destination and gateway
   Develop support group to bulk buy supplies
Cross-cutting issues:                           mesopartner

Proposal:

   Widen the HTA to include more black business
   Facilitate joint marketing strategy
   Agree on protecting a Hazyview brand
   Define principles for protecting the brand
   Join the Nelspruit LTO
   Promote focussed interaction between white and
    black business around business opportunities
   Facilitate interaction between local government
    and land owners
                                 mesopartner




Thank your for your attention!
                                                        mesopartner
             ®
The PACA team in Hazyview

   Shawn Cunningham (GTZ Project Manager)
   Valérie Hindson
   Doug Hindson
   John Lawson
   Dumi Mhlongo
   Nozipho Ngwenya
   Rehana Pilodia
   Christian Schoen (mesopartner)


  With support from the Hazyview Tourism Association (HTA)
                                                                     mesopartner
Contacts

 Shawn Cunningham (cunningham@gtzpsdp.co.za) 082 902 4200
 Valérie Hindson (valhindson@intekom.co.za)
 Doug Hindson (doughindson@intekom.co.za )
 John Lawson (jlawson@mweb.co.za) 083 266 8796
 Dumi Mhlongo (madumi@worldonline.co.za)
 Nozipho Ngwenya (xhanti@wol.co.za)
 Rehana Pilodia (ena@cybertrade.co.za) 082 415 8029
 Christian Schoen (cs@mesopartner.com) 072 603 8957


                   PACA® is a registered trademark of mesopartner:
                                www.mesopartner.com

								
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