The latest -Consumer Trends in the Wine Market in China, 2011 -Report By Aarkstore by aarks222


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									Consumer Trends in the Wine Market in China, 2011


This report provides the results for the Wine market in China from Canadean’s unique, highly
detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits,
and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer
trends influence their consumption and the value of the market these trends influence, brand and
private label choices as well as retailer choices.


Marketers in the Wine market in China face a major challenge. Understanding market size and
segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific
consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which
show exactly the size of consumer groups, how much of the Wine market in China they account for
and which consumer trends drive their behaviour, and as such allows the marketers to develop
strong growth strategies.


• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of
change in markets – and as such the companies need to know what these trends are and be able to
quantify their influence in the market.

Reasons To Buy

The data provided allows the marketers to track consumer behaviour through to its actual value
impact on a product market. Unique in the market, this provides readers with a highly detailed data
analysis of the market allowing marketing tactics and strategy to be updated in line with the very
latest consumer behaviours.

Key Highlights

• Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market,
and Still Wine market.

• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and
consumption frequency for each product category covered.
Table of Contents :

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.2.1 Consumer Trends

1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)

1.2.3 End Consumers

1.2.4 Volume Units and Aggregations

1.2.5 Exchange Rates

1.2.6 Population Profiles (for interpretation of tables and charts)

1.3 Methodology

List of Tables

Table 1: Volume Units for the Wine Market

Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011

Table 3: Population Profiles

Table 4: China Wine Value Share (%), by Age Groups, 2011

Table 5: China Wine Value Share (%), by Gender, 2011

List of Figures

Figure 1: Consumer Panel Report Methodology

Figure 2: China Wine Value Share (%), by Age Groups, 2011

Figure 3: China Wine Value Share (%), by Gender, 2011

Figure 4: China Wine Value Share (%), by Urban and Rural Dwellers, 2011

Figure 5: China Wine Value Share (%) by Education Level Achieved Groups, 2011

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From: Aarkstore Enterprise
Contact: Marketing Team




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