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The latest - Consumer Trends in the Wine Market in India, 2011-Report By Aarkstore

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The latest - Consumer Trends in the Wine Market in India, 2011-Report  By  Aarkstore Powered By Docstoc
					  Consumer Trends in the Wine Market in India, 2011

   http://www.aarkstore.com/reports/Consumer-
Trends-in-the-Wine-Market-in-India-2011-181491.html
                               Synopsis

  This report provides the results for the Wine market in India from
    Canadean’s unique, highly detailed and proprietary study of
 Consumers’ Consumer paCkaged goods (Cpg) Consumption habits, and
 forms part of an overall series covering all CPG product markets.

 Its coverage includes, but is not limited to, consumption behaviours,
the extent to which consumer trends influence their consumption and
 the value of the market these trends influence, brand and private
             label choices as well as retailer choices.

                               Summary

   Marketers in the Wine market in India face a major challenge.
  Understanding market size and segmentation is valuable, but the
 keys to effective targeting is knowing just how valuable specific
   consumer groups are, and being able to quantify the impact of
                          consumer trends.

                                Scope

• Consumers’ uptake of products and the influence of consumer trends
   are fundamental causes of change in markets – and as such the
    companies need to know what these trends are and be able to
               quantify their influence in the market.

                           Reasons To Buy

    The data provided allows the marketers to track consumer
 behaviour through to its actual value impact on a product market.
 Unique in the market, this provides readers with a highly detailed
    data analysis of the market allowing marketing tactics and
    strategy to be updated in line with the very latest consumer
                             behaviours.
                          Key Highlights

• detailed Category Coverage is provided, Covering fortified Wine
      market, Sparkling Wine market, and Still Wine market.

• detailed Consumer segmentation data Covering over 30 Consumer
 groups, 20 consumer trends and consumption frequency for each
                    product category covered.

                        Table of Contents :

                          1 Introduction

                  1.1 What is this Report About?

                          1.2 Definitions

                       1.2.1 Consumer Trends

  1.2.2 Consumer Groups and Legal Drinking Age Consumption (for
                   Alcoholic Drinks coverage)

                        1.2.3 End Consumers

               1.2.4 Volume Units and Aggregations

                       1.2.5 Exchange Rates

1.2.6 Population Profiles (for interpretation of tables and charts)

                           List of Tables



            Table 1: Volume Units for the Wine Market

         Table 2: Foreign Exchange Rate - INR Vs. US$, 2011

                   Table 3: Population Profiles

      Table 4: India Wine Value Share (%), by Age Groups, 2011

        Table 5: India Wine Value Share (%), by Gender, 2011

                          List of Figures
            Figure 1: Consumer Panel Report Methodology

       Figure 2: India Wine Value Share (%), by Age Groups, 2011

         Figure 3: India Wine Value Share (%), by Gender, 2011

Figure 4: India Wine Value Share (%), by Urban and Rural Dwellers, 2011

   Figure 5: India Wine Value Share (%) by Education Level Achieved
                             Groups, 2011

               For Related reports Plz Follow the Link:

  http://www.aarkstore.com/search/viewresults.asp?search=Wine
                     Market &PubId=&pagenum=1

                     From: Aarkstore Enterprise

                      Contact: Marketing Team

                 Mob.No.918149852585/919272852585

                    Email: enquiry@aarkstore.com

                   URL: http://www.aarkstore.com/

                 http://in.linkedin.com/in/aarkstore

                http://www.facebook.com/aarkstore

				
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