Consumer Trends in the Wine Market in India, 2011
This report provides the results for the Wine market in India from
Canadean’s unique, highly detailed and proprietary study of
Consumers’ Consumer paCkaged goods (Cpg) Consumption habits, and
forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviours,
the extent to which consumer trends influence their consumption and
the value of the market these trends influence, brand and private
label choices as well as retailer choices.
Marketers in the Wine market in India face a major challenge.
Understanding market size and segmentation is valuable, but the
keys to effective targeting is knowing just how valuable specific
consumer groups are, and being able to quantify the impact of
• Consumers’ uptake of products and the influence of consumer trends
are fundamental causes of change in markets – and as such the
companies need to know what these trends are and be able to
quantify their influence in the market.
Reasons To Buy
The data provided allows the marketers to track consumer
behaviour through to its actual value impact on a product market.
Unique in the market, this provides readers with a highly detailed
data analysis of the market allowing marketing tactics and
strategy to be updated in line with the very latest consumer
• detailed Category Coverage is provided, Covering fortified Wine
market, Sparkling Wine market, and Still Wine market.
• detailed Consumer segmentation data Covering over 30 Consumer
groups, 20 consumer trends and consumption frequency for each
product category covered.
Table of Contents :
1.1 What is this Report About?
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for
Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
List of Tables
Table 1: Volume Units for the Wine Market
Table 2: Foreign Exchange Rate - INR Vs. US$, 2011
Table 3: Population Profiles
Table 4: India Wine Value Share (%), by Age Groups, 2011
Table 5: India Wine Value Share (%), by Gender, 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: India Wine Value Share (%), by Age Groups, 2011
Figure 3: India Wine Value Share (%), by Gender, 2011
Figure 4: India Wine Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: India Wine Value Share (%) by Education Level Achieved
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