Twitter Marketing Magic
A Collection of Powerful Twitter
Marketing Techniques
By: LOCAL TWEET FINDER TWITTER MARKETING SOFTWARE
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Twitter Marketing Magic
Table of Contents
5 Dangerous Pitfalls of New Twitter Marketers .............................................................2
Do Twitter Marketing Tools Work? ................................................................................9
How to Get Tons of Followers and Make Money with Twitter Marketing ................13
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2
Twitter Marketing Magic
5 Dangerous Pitfalls of New Twitter Marketers
As Twitter continues to evolve into a major driving force
for online marketers, many mobilize their Tweets for the
purpose of driving prospective new clients and customers
to their offers.
Because Twitter is a social networking medium and not
just a distribution channel for promotional copy here are
a few pitfalls that you may want to avoid if you're new to
Twitter marketing. Many new Twitter marketers fall prey
to these simple mistakes that invariably sabotage their
marketing efforts and dilute their Twitter followers.
1 - Using The Wrong Type Of Image On Your Twitter
Profile -Why Are You Hiding?
If you're trying to create buzz on Twitter and attract
people to your offerings the last thing you need is
anonymity. Remember, Twitter is a "social" network;
therefore people are attracted to following other "people".
If you have chosen an image for your Twitter profile that is
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Twitter Marketing Magic
not an image of a "real" person (preferably YOU), you have
immediately rendered yourself "anonymous. People like to
follow other people not logos, animals or innate objects. Use
an image of a person to personalize your Twitter profile
and attract others. Once people get to know you, gently
move them toward your product brand and product logo
for branding purposes but not a moment before.
2 - Using A Generic Twitter Page Design For Your
Twitter Profile Page - A Sure Sign Of A Twitter Newbie
First let me make something clear here... There's absolutely
nothing wrong with the default Twitter page designs if
you're going to be Tweeting about what you had for dinner
last night or who you happen to think the most popular
celebrity happens to be... however, if you're trying to
develop a following for commercial purposes I'm afraid
that just won't cut it. Take a look at the most popular
profiles... they're all personalized.
Make the effort to personalize your Twitter profile. Make
sure it is consistent with the message and the theme that
you're trying to convey. You can purchase a customized
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Twitter Marketing Magic
Twitter profile or have someone actually customize your
Twitter profile to reflect the look and feel of your
commercial offering.
A generic Twitter profile when used for commercial
exposure simply says one thing. "I don't care enough to
create a personalized profile to brand myself or my
business". In the mind of many "seasoned" Tweeters it also
suggests that you may not care enough to handle the details
required by clients or prospects that may be considering
you for business projects.
3 - You Constantly Tweet Promotions And
Advertisements - The Most Fatal Mistake Of All!
Entering into the Twitter realm is like walking into a
convention hall that's filled with thousands of people, with
a multitude of interest. Some of these people may very well
be interested in your offers or services but some simply
won't be. Imagine walking into this type of environment,
totally new, with no relationship ties established. You then
proceed to stand on a table and shout promotional lines
and persuasive statements about your offers in hopes to
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Twitter Marketing Magic
gain recognition and exposure. This strategy probably
won't go over very well.
Think about it, do you enjoy being bombarded with
commercial based conversations by friends and associates?
Probably not... right? If you were to walk into that
convention hall, stand on a table and begin shouting about
your great product, service or offering that's exactly what
you are doing. Unfortunately, this is the default behavior of
most Twitter newcomers. This will quickly get you tagged
as a Twitter spammer. Avoid this behavior like the plague.
Mix up your tweets. Throw in a little humor, a famous
quote, a funny video and gently mix in your promotions.
Get personal to develop new relationships that allow you to
cultivate new prospects. Remember, Twitter is simply an
introductory medium. The final objective is to encourage a
visit to your web site and ultimately to your opt-in form.
Here's a better approach...
Do your homework... search for Twitter conversations that
reflect "mutual interest", then simply approach a person or
two, by contributing to the conversation. This approach lays
the foundation for reciprocal conversation which could
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Twitter Marketing Magic
lead to new relationships and ultimately more business
prospects.
Don't make the mistake of bombarding the Twitter
community with a constant string of promotional Tweets
about your products, services or programs. Twitter is first
and foremost a "social networking" medium. A place to
exchange ideas, exchange conversation and interact with
others on subject matter that is of mutual interest. Do
yourself a favor and mix up those Tweets instead of
deploying a constant string of promotional copy.
4 - You Don't Shortening You URL's (hyperlinks) -
"When You Use A Long Link Your Tweet Stinks..."
This may come as a surprise to you but seasoned tweeters
simply don't use long URL's in their tweets.
One of the most fundamental reasons is based on the
simple 140 character format limit. If someone wants to
"ReTweet" your tweet, an extra long URL may be a
hindrance to doing so... there's simply not enough
characters left to do so...
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Twitter Marketing Magic
URL's that look something like this
http://www.xxxxxxxxx/5555.aaabbbccc.html are simply a
dead giveaway that you are new to Twitter and probably
don't understand basic Twitter etiquette. Use one of the
many free services available to shorten those URL's (like
bit.ly), it's easy, simply and will rid you of the neon light
that flashes on your forehead and distinguishes you as a
Twitter newbie!
5 - You Never Send Thank You Messages To Your
Followers
Once you began to gain followers, it's always a good idea to
send an instant "Thank You" message to those who have
CHOSEN to follow you. Understandably, you may think that
this is to laborious but there are ways to circumvent the
time required to execute this gesture. Try automating the
process with service like socialoomph.com which can cut
down on the tedious task of following up with new
followers and save you lots of time. This approach can also
start the conversation.
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Twitter Marketing Magic
Try following these simple suggestions and your initial
Twitter experience will be much more productive.
If you find this article helpful, I'll make a deal with you....
Tweet this article, follow me on Twitter and I promise to
follow you back..... see how easy it is, you've already picked
up a new follower. (smile...)
William Lockhart is an Internet Marketing, Sales &
Communications Specialist. William counsels clients on
their online marketing needs as well as their strategic
marketing practices. He helps clients develop innovative
solutions for non-productive day to day internet marketing,
sales processes and communications bottlenecks.
Visit William at http://twitter.com/wlockhart or
http://www.williamlockhart.com.
ArticleSource:
http://EzineArticles.com/?expert=William_H._Lockhart
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Twitter Marketing Magic
Do Twitter Marketing Tools Work?
Do Twitter marketing tools work? Before we ask this
question, first we have to ask, "Does Twitter marketing
work?" If the answer to the first question is "Yes" then the
tool that best utilizes Twitter's marketing capabilities could
yield real results.
The Social Media Marketing Industry Report recently
released by Michael A. Stelzner surveyed 900 marketers to
determine if social media are resulting in actual increased
business for online marketers. According to survey results,
the answer is, "Yes!"
When using social media marketing tools such as Twitter
(Twitter was ranked #1 most popular among these tools),
marketers recorded increased exposure, traffic, search
engine rank, and one in two generated targeted leads.
So do Twitter marketing tools work? If marketing with
Twitter works to begin with, it stands to reason that a
marketing tool that capitalizes on the marketing properties
of Twitter could indeed be very effective. But exactly how do
these tools make Twitter a profitable marketing platform?
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Twitter Marketing Magic
Twitter marketing tools work by using native Twitter
techniques, related services and applications to generate a
mass of followers, develop niches of those followers to
target with content, and use automated feeds to drive
targeted traffic to links contained within Twitter updates.
Some Twitter marketers have tens of thousands of
followers and can motivate segments of those followers to
act based on information contained in their updates. One
of the key actions desired by marketers is to get followers
to click on links that lead to their sites. If interested people
visit their sites, those people are more likely to take further
action, which in turn increases conversion rates.
According to some successful Twitter marketers, such as
Bill Crosby, creator of Twitter Traffic Machine, feeds can
generate 1-2% of clicks to site or affiliate links. With a
mass of followers and targeted feeds, this can produce a
definite increase in traffic and qualified leads.
Based on these kinds of reports, Twitter should not be
overlooked as part of a comprehensive marketing strategy.
But which Twitter marketing tool does the best job? What
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Twitter Marketing Magic
is the best way to compare Twitter marketing tools and
select which is the best fit for your online marketing
objectives?
A good place to evaluate these tools is a site that has
conducted multiple Twitter product reviews and lists
important features of reviewed products in a side-by-side
comparison format. Review sites can be found by
searching Google or Squidoo for "Twitter product reviews"
and selecting the sites that review the top marketing
products.
The best tool should have an easy setup, utilize free Twitter
services and applications, work quickly to generate
income, and ultimately develop into an automated system.
Most good marketing tools can be purchased at a
reasonable price, for around $27.00.
There are an increasing number of marketing tools for
Twitter available, and many of them use similar techniques,
so regardless of which tool you choose, the most important
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Twitter Marketing Magic
thing is to get the basic information you need to make
Twitter a part of your marketing plan.
Twitter marketing tools are a powerful new solution that
can generate real results. They can be used to take
advantage of the social media marketing edge that is being
led by Twitter.
Tracy Norman is editor of Online Business
Chronicle ( http://www.onlinebusinesschronicle.com ), the source for online
income information.
People who successfully build online businesses don't have time to waste.
Online Business Chronicle is a pipeline to the most useful tools and techniques,
and an express route to earning online income.
Article Source:
http://EzineArticles.com/?expert=Tracy_Norman
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Twitter Marketing Magic
How to Get Tons of Followers and Make Money with Twitter
Marketing
Many people like the idea of making
money with Twitter marketing. So
they get online and open up a
Twitter account. Next thing you
know their account gets banned by
Twitter.
Worse yet, let's say their
account didn't get banned by Twitter
and they spent months and months
Twittering away their lives and never get any results in
terms of leads and sales.
What did they do wrong?
There are millions of people who use Twitter every
day. There must be a way to cash in on all that traffic. It's all
over the news that such and such a business became
successful because of Twitter...And what about the
politician who came up from behind and won the election
because he used social marketing to promote his ideas.
I mean, there are only 140 characters you can use in
Twitter. How can Twitter marketing be that hard?
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Twitter Marketing Magic
Basic, direct marketing principles indicate that all you
have to do is create a strong benefits oriented message, get
it in front of a crowd and you will sell tons of product.
Can it be that all the marketing gurus are wrong?
These are the people who have successfully sold billions of
dollars of products and services through their ability to
write successful advertising. When these guys say that you
should tune into the benefits your target market is looking
for and let them know you have what they want, they must
be right...right?
Wrong. In this case.
When the master marketers talk about sending out
powerful advertising messages, they are not talking about
social media marketing.
Using social media marketing, especially Twitter
marketing for your business is a completely different
process than traditional marketing. If you want to make
money with Twitter, you have to do it the "Twitter way".
In traditional marketing you are trying to get the
interest of a passive audience by using a good headline.
Then you proceed to make the sale with solid, well planned,
benefits oriented copy.
When you are trying to make money with Twitter you
can't do that. The people who would see your message do
not have a tolerance for commercial messages. That's not
what they are there for.
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Twitter Marketing Magic
When people post messages on Twitter or they go to
look for messages on Twitter they are there to casually
socialize. Casually socializing can look like a number of
different things like reading about a topic that interests
them, tuning in to how their friends are spending their
time, learning about something, etc.
What they don't want is to have to deal with someone
who is banging away at them with a sales message.
Blatant selling is not socializing. On the other hand, if
you want to make lots of money with Twitter marketing,
how do you sell something if you are not allowed to
promote your products?
This is the problem that traditional marketers have
not been able to solve.
In order to sell with the help of social media
marketing you need to add a few steps before you get to
the selling part of business.
What you need to do before you try to sell something
is to spend time getting to know people and developing
friendships. That's what social media is all about. If you
want to use it to market your products and services you
first need to be in step with your audience, according to Joe
Vitale of Hypnotic Marketing fame.
If you are not in tune with what your audience is
expecting, they will not go along with what you say. There
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Twitter Marketing Magic
is no way you'll make a sale unless your audience accepts
you into their lives, their private space on their home
computer, laptop and these days on their smart phone or
IPod.
Once you have made a friend, you can bring them over
to your informative blog. From your blog you can tempt
them to a mailing list or other sales oriented
messages...but there is no way you will sell anything
directly from Twitter or any other social media.
It's just a waste of time.
So the steps are to first make a friend or in Twitter
talk, you need followers. The next step is to provide a link
that your followers would be excited to click on. Make sure
you reward them for clicking your link by providing good
value for their time. Now that they are starting to trust you,
you can take them to a business oriented page or CPA offer.
If you break the trust at this point, you may make a
little bit of money, but if you really reward your followers
for following you by making sure they are getting a great
value for their time, money and TRUST in you, your
messages will be re-tweeted.
Re-Tweets is where the real gold is in social media
marketing.
Really take care of your followers. I mean REALLY.
Twitter marketing is such a powerful medium that if your
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Twitter Marketing Magic
followers are really happy with you, you can get rich
overnight.
Your wealth will come not from being sneaky or
tricking people into buying things.
Your amazing success will come from being a great
guy (or gal) who gave a good tip that was really worthwhile
following.
People will love you and give you more and more
money because you add so much value to their lives.
Isn't that a great way to make a living?
For more information on how to
get followers and make money with Twitter marketing go
here. You can learn more about direct response marketing
strategies here.
Article Source:
http://EzineArticles.com/?expert=Neeraj_Varma