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					  Middlesex University

  Marketing and Communication Presentation
  Chrisy Savva

  Carol Desborough




www.mdx.ac.uk
Middlesex Presentation Contents



                Higher Education Challenges


                     Middlesex History


                        Campuses


                   International Strategy

www.mdx.ac.uk
Middlesex UK Higher Education


 “Universities must adapt to new
 times, to new sorts of courses, to
 new ways of delivering and
 teaching.”


              Lord Mandelson

   First Secretary of State (11 Feb, 2010)




www.mdx.ac.uk
Middlesex History




  700                  1882


                1863          1992




www.mdx.ac.uk
 Middlesex Hendon Campus




www.mdx.ac.uk
Middlesex Trent Park Campus




www.mdx.ac.uk
Middlesex Campuses




       Dubai         London   Mauritius




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Middlesex Dubai Campus




www.mdx.ac.uk
Middlesex Mauritius Branch




www.mdx.ac.uk
Middlesex Challenges

1. PR crisis with UK Visa changes (read)

2. UK and EU student recruitment post tuition fee hike
   (read)

3. 2 year UG degrees under the Bologna Process (read)




www.mdx.ac.uk
Middlesex Social Media Tools

• MDX Play

• Student Portal

• Facebook

• Twitter

• Customer Relationship Management System




www.mdx.ac.uk
Middlesex International Strategy



• International Recruitment Strategy is de-
 centralised

• Regional Offices Network
• Offshore campus developments
• Work Based Learning



www.mdx.ac.uk
Middlesex Today

22,000 students in the UK
Over 2500 staff in the UK
9,000 students studying on collaborative programmes around
  the world
1,500 students at Middlesex campuses abroad
35% international and EU students
2 Queens Award for Enterprise for International Trade

5 Schools


www.mdx.ac.uk
The Queen’s Award For Enterprise




  Queen Elizabeth II of the United Kingdom with
   Professor Michael Driscoll, Vice-Chancellor, in
                        2003
 www.mdx.ac.uk
Middlesex Schools



• School of Engineering & Information Sciences

• School of Health & Social Sciences

• Middlesex University Business School

• School of Arts & Education

• Institute of Work Based Learning




www.mdx.ac.uk
ANY QUESTIONS

				
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posted:1/18/2012
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