SEO Search Engine Optimization by gogomoney

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									Search Engine Optimization - An
Introduction!
SEO, the acronym of Search Engine Optimization, leads us to a series of clues to understand the
modus operandi (the working method) of search engines.

It is the process of improvising the visibility of a website via the"unpaid" searching, also known
as the organic, algorithmic or the natural way of searching. The higher on the page, more the
visitors the site will receive. SEO is about making small modifications to parts of a website.
Viewing individually, these changes seem like incremental improvements, but when combined
with other optimizations, they could have a noticeable impact on the site`s user experience and
performance in organic search results.

Search Engine Optimizers

SEOs are the consultants who carry out the optimizations on behalf of a client. They make the
client web site "search engine friendly". Users watch or read websites but they can only read the
programming code with which they are developed. Though the SEOs target different kinds of
search, in forms of images, sounds or video, they are a part of the page which the engines cannot
decipher. For this reason, the positioning work is based on HTML tags and text.

The leading searching sites use "automatic indexers" (also known as web spiders, robots or
crawlers) to find pages for their algorithmic search results. Pages linked from other search engine
indexed pages do not need to be submitted because they are found automatically. Here comes the
use of SEO tactics.

There are millions of ways today to increase your site exposure. There are new strategies
popping up each day and the basic techniques are way forgotten. There are many trends along
the way from coupon marketing, credit card marketing, social networking to making tabs.

Some are about following the rules involving no deception. It ensures that the search engine
indexes the content and subsequently ranks. It is about effective marketing, making efforts to
deliver the quality of content the user wants. It is about the accessibility keeping the uniqueness
of the gist. Again there are attempts to improve rankings in ways disapproved. Search engines on
finding the use of illegal ways reduce their rankings or delete them from their databases.

SEOs - a good Marketing Strategy?

SEOs may give a high return on investment but on the contrary the algorithms of the engines
might change and hence no guarantee.

"To be a good SEO is crucial, but the key lies in quality."

								
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