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Some Thoughts on Data Warehouses

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					    Some Thoughts on Data Warehousing
A Data Warehouse can be thought of a a special type of
database - generally a very large database (source of data)

It holds more data, which is processed by Analytical and
Statistical software

The data, or much of it, will probably be historical (also
known as Legacy data)

And some of the data probably won’t be of the same quality
and content - or even consistent


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A more technical definition would be
‘A data warehouse is a subject-orientated, integrated, time-
variant and nonvolatile set of data which supports decision
making processes’.

Subject databases are designed around the essential entities
of a business (for example customers) rather than
applications (for example Sales, Insurance..)

The reference to time-variant means that data sets are
organised by time periods (months, quarters..)


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A data warehouse is a snapshot of an organisation at a given
or particular time.

This snapshot is created by the extraction of data from
existing systems.

This extracted data must be transformed, cleaned and loaded
into the Data Warehouse AND regular snapshots must be
made to maintain the relevance and usefulness of the data
warehoused.




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To process, develop and present results from what is
normally a large amount of data (many gigabytes or terabtyes
is realistic), there is the need to use ‘data management aids’

These aids consist of
Extraction tools
Analysis tools (such as OLAP, which we’ll meet in more
details later)
Application tools

Some of the workhorses are DSS, EIS, OLAP, SQL, Data Mining


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There are some interesting terms in Data Warehousing

Dimensions : A spreadsheet is a 2 dimensional display of
data - so are most relational databases.

However Data Warehousing tools can extend this association
to a ‘multi dimension’ or a ‘variable dimension’

Do you remember the nominal dimension
                the ordinal dimension
           and the continuous dimension in statistics ?


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Just in case you don’t --
A nominal variable is an unordered category such as a
region, suburb, - - -

An ordinal variable is an ordered category such as an age
group

A continuous variable (normally) has a numeric value such as
income, passenger-kilometres




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There is a term ‘hypercube’ which is a smart way of
displaying (visualisation - which will appear soon) muiti
dimenional data - or more correctly data in a multi-dimension
form

A hypercube is a combination of several types of dimensions

An example: Identifier dimensions could be product and store
(which are both nominal) and the variable dimensions could
be sales and customers.

 You should know the terms ‘dependent’ and ‘independent’
variables
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Very powerful forms of analysis when both dimensions are
continuous

And just to finish off this brief introduction to terms :

Data mining is the search for relationships and global
patterns which exist in large databases, but are obscured or
hidden in what are normally large (or enormous) amounts of
data.

Data mining is also associated with advanced machine
learning technologies which are used to discover pockets of
knowledge hidden in the mass of data
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And just to finish off this introduction, and give you some feel
of what ‘large amounts of data’ are:-

One company in the United States of America - a catalog
publisher, reputedly has collected data on 30 million
households

The company uses Quadstone (data mining), SAS, SPSS,
KnowledgeSeeker.

It runs about 100 marketing campaigns each year


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There are a number of aspects to consider when developing
a database, and many of these are applicable to a Data
Warehouse.
The major hurdle is the establishment and agreement by
Users of the need to build a Data Warehouse

This can be expanded into these ‘supporter’ groups

1. Understand the users by
       – Management information needs
       – Area of Business operation
       – Responsibilities
       – Computer literacy
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This (almost automatically) suggests a Business
Management hierarchy - where no one person is responsible
for everything

And on this presumption we move onto
2. Determine what decisions need to make OR would like to
make if only they had sufficient supporting information

3. What decisions they have made and are trying to assess
the impact of those decisions (can you remember a number
of ‘high level’ decisions made in Industry which have been
disastrous - but this knowledge arrived too late to reverse or
recover lost markets ?)
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3. Who will most likely make informed decisions using the
data warehouse as the source.
It is not accurate to assume that because there is the
availability of a data warehouse, all managers or decision
makes will use it effectively (or at all)

4. Who could be ‘likely’ or potential new users ?
This simple question opens up the Competitive Appraisal or
Enterprise Management Appraisal environment.
How effective and accurate are these Appraisals - how
current are they
Who conducted them - how skilled were they ?
                      - what level of management skills ?
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Another way of stating this is ‘Who has serious potential in
the Organisation’

Does this conflict with Privacy and Discrimination principles ?

5. Select the most efficient, effective, processible, and
reliable data from when (?) to the most current period to be
the content of the Data Warehouse

6. Make life enjoyable for the users
       – user screens
       – software icon or template based
       – match these with the skills of the users
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7. Match the processes with the current and adaptive skills of
the users - people do develop advanced skills

8. Ensure that the data used is accurate, and can be trusted
and consistently recognised across all departments, areas,
states, countries of the Company

9. Monitor the results and particularly the reactions of the
users to the information advantages they are receiving

10. Search, or listen attentively for other sources of data for
the particular Data Warehouse

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    Some Thoughts on Data Warehousing
11. Be alert to changes in Management - and the effect this
could or will have on a Data Warehouse (either an
established one, or one being developed. - Senior
Management changes do happen quickly at times -
especially after a General Meeting where shareholders can
either be happy or Not Happy)

12. Keep the users, and particularly the ‘Upper End of
Management’ users satisfied

And, make sure there is an energetic, resourceful and
knowledgeable Project Leader (and read the paper on Team
Construction at the website).
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    Some Thoughts on Data Warehousing
There are some impediments to the design, development and
use of a Data Warehouse

1. Not surprisingly, there are few organisations which are
geared to, or are working towards total centralisation

2. The development of Data Warehouse invariably requires
the integration of a number of technologies which are not
compatible at many levels. This is due, in part, to the
ongoing developments and upgrades which are inherent in
and to any user of Information Technology



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3. The ‘we want it now’ syndrome - which if allowed to rush
the design, development and implementation invariably leads
to a poor design, low quality but rapid development, and a
Warehouse which doesn’t match expectations

4. The effect of changes both during the development and at
the operational level. Conditions do change, and
requirements also change and the overall effect is ongoing
planned and directed maintenance

5. Data Warehouses process large amounts of data and use,
in most cases, high level analysis and reporting tools. This is
not a good environment for rapid or immediate response
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6. Another dimension which has occurred in the past 2 to 3
years is the emphasis on ‘customer information’ which
depends on normal IT systems to capture this data - this is a
developing skill and early data will not be as complete nor
revealing as ‘newer’ systems

7. The tracking, storing and prediction of customer behaviour
may require different analysis tools.

8. Current databases provide ‘On Line Analytical Processing’
capabilities for on line real time applications - the major effort
is to associate this with legacy data in a meaningful and
seamless manner - and maintain high processing rates
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     Some Thoughts on Data Warehousing
So now that the groundwork has been laid, let’s move onto
some more ‘ponderables’ of what are regarded as ‘Design
Constraints’ - another name for non-avoidable requirements .

1.   Visualisation
        – easily and quickly digested (understood)
        – simple but informative
        – recognisable information (names …..)
        – intuitive




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    Some Thoughts on Data Warehousing
So what do these contribute to a Data Warehouse ?

That is not the right question - It should be, what should
design provide to make the results of a Data Warehousing
process
 – understandable
 – easy to reprocess
 – easy to explore
 – easy to partition or to hand over to other tools




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If you look at many of the ‘advanced systems’ available you
would be probably convinced that one of the main design
objectives is to make the ‘system’ as complex as possible

That’s not good

Many designs are complex and intricate - great skill is
needed to source, process, analyse, locate, redimension

Features are not solutions - features are an aid to arrive at a
solution


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Comprehension

Smart or overfull screens have two results
       – they divert the attention of serious users
       – they confuse people
       – they make a process difficult to operate



Screen displays should have more free space




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      Some Thoughts on Data Warehousing


Screen displays should provide less choice - not all possible
choices (or menu items) on one screen. (Many web sites
suffer from the overfull problem).

‘Smart’ dashboards do not appeal to many users

Multiple mouse clicks on the same screen mean a complex
screen.




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Delivery Speed:
Very much associated with ‘We must have it now!’ syndrome

Acceptable delay tolerance from the end user is <= 0

Designers cannot to expect users to accept a long delay
even if
 – the results are complicated
 – the amount of data to be processed is large
 – the process algorithms are complex and/or recursive



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Cost of ‘Implementation’ - from an idea to production

These costs include:
Labour (staff) costs during the design stage
Delay costs during the design stage

and this is before any useful results are produced - possibly a
good case for a Return on Investment or Rate of Return
calculation ?

The are other incidental costs such as Business staff and
management time
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    Some Thoughts on Data Warehousing
Costs are also connected with the size of the Data
Warehouse

A 10 table design may not incur much complexity.
A 100 table is almost certain to
A 1000 table is guaranteed to (and may not even be
successful).




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    Some Thoughts on Data Warehousing
Technology Costs - Hardware and Software

These items should be scaled to the ‘size’ of the known
requirements

And they should be able to be extended beyond the first
implementation - if it is successful (nothing generates more
demands than a successful Data Warehouse - probably due
to a ‘wait and see’ attitude)

Hardware should be periodically discarded and replaced
with newer and more powerful versions

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    Some Thoughts on Data Warehousing
Software is the key to for fast development, user-friendly
systems, and fast delivery of data to the users for their
queries of the Data Warehouse applications.

A Data Warehouse works on a 2 phase basis
1. An ‘Extract, Transform and Load’ process (also known as
    ETL)

2. Front office user queries and reports

Much of the design work is focussed on the processes which
will provide relevant and accurate data from the sources so
that queries and reports can be produced
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    Some Thoughts on Data Warehousing
Daily Management and Administrative Costs

This is NOT a NEW phenomenon which occurred with the
emergence of Data Warehouses
It is not avoidable but it is manageable and can be controlled

Items which are found here are
    Routine loading of data into Fact and Dimension tables
    Production of standard reports




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      Some Thoughts on Data Warehousing
Unexpected but Necessary Amendments to either Data or
Processing

Included here are such annoying aspects such as
     Late arriving facts
     Late arriving dimensions
     Corrections to existing data

Other Amendments include
   New dimensions
   New Dimension Attributes
   New facts
   The details or summary structure of the data source
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    Some Thoughts on Data Warehousing
Prevention of Inappropriate or Irrelevant Results

This can be avoided and depends of the ‘correct target’ being
selected

Which in turn means that the extensive and continuous
business requirements gathering at the beginning and
throughout the life of the warehouse (which presupposes that
either a data warehouse application may outlive its purpose
- Or it may be replaced by a newer, different model




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Many years ago a chap called Hamlet (in one of William
Shakespeare’s play (of the same name)) was given these
words
‘To be, or not to be
That is the question’ (and lots more of course).

The current paraphrase of that is
‘To centralise or not to centralise
That is the question’




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    Some Thoughts on Data Warehousing
There are solid arguments to ‘Centralise’ and there are solid
arguments ‘Not to Centralise’.

Centralisation of data (as in a Centalised Data Warehouse)
invariably assumes
‘perfect information, control and communication’

An alternative is to create data marts (specialised smaller
centres of data) and to tie, or associate, these with an
architecture which allows them to work together effectively
(much like a distributed database).


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As with many developments, there are a number of
‘inescapables’ (much like fees and taxes)

Unavoidable realities are a recognition that the ideal model is
an ideal, not a practicality nor reality

A realistic model is referred to a ‘descriptive’ - the ideal model
is classed as ‘normative’.

So with that little bit of Business philosophy, let’s have a
quick look at reality in designing and implementing a data
Warehouse

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    Some Thoughts on Data Warehousing
The opportunities for building a ‘perfect design’ from a
centralised position are very limited (in calculus this would be
represented by sn  0 )

The major elements of skills, understanding, foresight,
wisdom, sufficient, time are not normally available in
abundance

We construct, and live with, designs in separate areas
(departments) and we learn the requirements of the many
users slowly and sometimes painfully. We also need time and
patience to understand and recognise the impact of data

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    Some Thoughts on Data Warehousing
We develop things incrementally

It’s not surprising then that the weight of experience indicates
that a Data Warehouse is basically a decentralised system
and may have no ‘core matter’ at all

Don’t get discouraged - our national road systems were not
constructed overnight
Neither were our water, power, gas systems nor our
Universities - and they are subject to continuous change - so
why should there be the unnatural expectation for a Data
Warehouse ?

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    Some Thoughts on Data Warehousing
Another level of complexity is that of many, and incompatible
technologies

It is normal for organisations to have multiple ‘business’
systems which were developed at different time periods and
on different computers and with different applications
software platforms

To integrate these requires much skill at the communications
and applications levels. XML is the current ‘hope’ for clear
and multiple different data forms.
Curl is another new object oriented language which has
appeared - and there will be others …..
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Most users expect what is known as ‘rapid deployment’ which
means the time from inception to delivery of output

Oracle Corporation (and others) suggest that a minimum 6
week period from acceptance and recognition of the need for
a Data Warehouse is industry acceptable

What would probably happen if the ‘wait period’ was longer ?

If the deployment period is say 12 months, what are the risks
of - budget reallocation ?
     - loss of organisation competitive edge ?
     - no more work for the Data Warehouse constractor ?
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    Some Thoughts on Data Warehousing
Continuing Change
One aspect of Business is predictable - change
This makes long range assumptions both dangerous
(particularly if they are not updated) and unreliable

Timeliness of Data
The Data Warehouse should ideally reflect both atomic data
(the most persistent, lowest level of data)
and real time - which is an expectation that latest data will be
less than 60 minutes old, or even 0 minutes old.
There is a term ‘lockstep’ which refers to the ‘in step’
condition of operational systems and Data Warehouse
systems.
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The Optimists probably will look for ‘data ahead of its time’,
that is before an event happens

We currently have ‘futures’ and ‘futures trading’ so is ‘future
data’ all that unrealistic ?

Seamless Integration/Connection
The final requirement is for the Data Warehouse to be able to
connect the real-time data without prejudice (seamless) with
the static historical data (which hopefully will not alter).
This will give the appearance of a total time base


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The next few overheads will try to explain some current
techniques and software which are employed to both
minimise the time factor in producing outputs, and also
improve or maintain the quality and scope of data

There will also be some thoughts about a ‘new technique’
known as ‘Executive Dashboards’




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A New Term - OLTP databases
OLAP is the acronym for ‘On Line Transaction Processing’
which links in nicely with the previous overheads regarding
the ‘we want it now’ catch cry from Business managers and
Customers (we’ve overlooked these people have we ?)

So now we have OLTP databases and Data Warehouses

Big deal ?

What’s the difference or differences, if any ?

Is it just another expensive IT tool ?
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OLTP databases run business applications developed around
       – Siebel
       – SAP
       – PeopleSoft (and others)
They are developed for multiple users, many of whom are
remote from the processing centre (as if that is something
unusual with our current capabilities with communications)

These users require (sometimes ‘demand’)
       – very rapid response times
       – very high levels of accuracy of data       (why ?)



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In these conditions, it is reasonable to suggest that there
could be thousands of concurrent users (you remember
concurrency ?) many, or perhaps all, of whom want to press
the Enter key (or Submit a process with the more menu
function driven Client devices)

and expect
– an immediate response
– an accurate response




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    Some Thoughts on Data Warehousing
Let us digress a bit and ponder on what is going on at the
database level

There will be a series of processing events which must occur
(quickly, but in a predetermined sequence)

1. Business programming logic and SQL statements (like the
SQL you have met) must be executed - this is not avoidable


2. Response data from the appropriate database or
databases must be gathered - this will involve at least one
CPU, some (or much) sorting, and also the unavoidable
Input/Output (I/O) time.
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When all the detail events have been completed and the
business function is performed, the production unit of work is
committed, or rolled back. (you have met these conditions
earlier)

Just to make things a bit more entertaining, some OLTP
database applications employ batch processing and others
will service decision-support queries (with the associated
extensive browsing and highly complex calculations required
in many cases)

An just to query the slogan ‘Life’s Good’ (or LG), OLTP
databases are expected to run thousands of transactions per
minute.
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    Some Thoughts on Data Warehousing
OLTP database applications also perform
         – Insert
         – Update
         – Delete
functions - and you have had some contact with transactions
which affect more that 1 row in a table, and more than 1
table in a database (known as contention management and
locking technology)

So you will appreciate that OLTP is a high work level
environment - so to expect fast output adds to the transaction
load

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    Some Thoughts on Data Warehousing
Let’s look at Data Warehouse Databases
They assist in Business decision making processes - and of
course some (or many) of these are complex

Normally, Data Warehouse databases do not run
transactions at high rates

However, they do respond to complex business questions
relevant to the available data

These ‘queries’ are delivered to the database via complex
SQL or by user friendly query tools

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    Some Thoughts on Data Warehousing
Users don’t normally expect instantaneous response

Data Warehouse response times tend to be measured in
minutes - although some queries will take much longer

There are a number of interesting aspects of a Data
Warehouse database
       – they tend to be ‘read only’
       – they are not available 24 X 7 as there needs to be a
         data loading time
       – this data load is done in batch mode in ‘off hours’
       – ‘parallelism’ is used to improve response time
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You have probably heard of the need to ‘tune’ software to
improve performance (aka response time)

The same consideration applies to Data Warehouses

Performance tuning improvements can provide about 20%
improvement by configuring the database manager, the
database itself , and tablespace settings.

Further improvements can be achieved by carefully modifying
the query access SQL code


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‘Tuning SQL’ invariably requires that
       – physical design alterations involving optimum
         indexes
       – indexes are applied to minimise sort (output) times
       – clustering is used to minimise sort times
       – Automatic Summary Tables are developed
       – stored procedures are used or implemented
       – triggers are used




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    Some Thoughts on Data Warehousing
The term ‘multidimensional data’ is commonly used in Data
Warehouse applications

There are 2 basic models

These are
       – The Star model
       – The Hypercube

The Star model is similar to a relational database table in
construction
The ‘attributes’ are known as ‘facts’
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          A Star Structure
Product                      Region
Model                        Nation
Type                         District
Colour      Product          Dealer
            Region
            Time
            Channel          Time
Channel     Revenue          Week
            Expenses         Year
            Units

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    Some Thoughts on Data Warehousing
Don’t be mislead

The selection of the ‘components’ and ‘sub-components’
takes considerable time and rationalisation

And agreement




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    Some Thoughts on Data Warehousing
A Hypercube is a representation of a multidimensional set of
data

These could be the dimensions of such a construction
Dimension              Example
Brand                  Haymes
Store                  Caulfield East
Customer Segment       Home renovation
Product Group          Paints
Period                 September
Variable               Number Sold

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      Some Thoughts on Data Warehousing
 The spatial representation of data in a cube can be difficult

        2000




       1999




Red



      ALL        Holden        Toyota
      ALL
      ALL
                                                      Data Warehousing / 56
Data Warehousing / 57
                        Data Warehouseing
Levels of Abstraction
                             Data    Application Process Technology


                         Strategic Security
                  Confidentiality, Integrity, Availability
            e.g. Information Protection Policy, Privacy
            Policy
                           Tactical Security
                 Confidentiality, Integrity, Availability
             e.g. Risk Assessment, Incidence Response
                          Operational Security
                Confidentiality, Integrity, Availability                Quality
            e.g. Password Protection, Biometrics,Firewalls
                                                             Security



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Some Thoughts on Data Warehousing




                              Data Warehousing / 59
                                 Oracle 9i

                               9i Application Server

Building                                                             Presentation Logic
                                                Business Logic
Infrastructure                                                                             Users

                                                BC4J -               Oracle JSP
Component Based Development
Business Rules with BC4J
                                                  Oracle 9iAS            HTTP Server
                                                  Forms Service
                                Database
 Model Based Development
 Database Schemas                                                                       Users

                                                  Oracle 9iAS
                                                  Reports Services


    Database Form-based
    Applications and Reports


                               Administration



                                                                                       Data Warehousing / 60
                        Another Meaningful Diagram

                                                                                      BI Development Tools
                 Other Operational Data
                                                        Designing and
                                                        Building the Warehouse
                                                                                           Creating Reports
                                                                                           Preparing to Mine data
                                                                                           Building BI Applications
 External Data                                                                             Building Predefined Queries
                                          Data Load


                                                                    Developer Suite
                         Warehouse
                         Builder
E-Business Suite
Data
                                                  9i with OLAP                                Querying
                                                  Services
                                                                                              Mining
          Electronic
                                                                                              Reporting
          Storefront
          Data
                                                                                              Analysing

                                                                                        BI Application Deployment
                                                                Application
                                          Legacy Data           Server


                                                                                                   Data Warehousing / 61

				
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