Qualities of a good image consultant
There is no diploma for an image consultant. That most credential that
these people will be able to give you is their experience in the field
and the track record that they have built with their past clients. This
is perhaps why it is harder for new people in the industry to break into
the market. After all, without a track record, who will hire you but
without any clients, how can you build a track record.
To answer this problem, some people work for image consultancy offices to
gain experience and also contacts. That way, they can establish a name in
the industry without really venturing out alone. When they have gained
enough experience in the market and have become a recognizable name in
the industry, that is the time that they can leave the company and set up
their own shop.
But even with the experience and the contacts behind them, they will not
be effective image consultants if they don't have the following
qualities. Read on and see if you have some of them. Remember that some
of them are basically innate while others can be developed through time.
Look into each and see the difference.
1. Eye for tailoring and appearance.
Some people just know what is beautiful when they see one and image
consultants must have the eye for the pretty things if they want to
succeed in changing the appearance and image of their clients. This is
especially true if you are working on celebrities who want help with
their wardrobe. Although stylists can also help with this, the decision
will ultimate be yours.
2. Organization
People who are into image consulting must be able to handle their
schedules well. this is especially true if you have multiple clients that
you are servicing at the same time. One late move or the wrong press
release sent to the wrong news agency can spell disaster to you client.
You've got to be prompt and organized. Sometimes, if your client is the
rebel type, you need to be there 24/7 to look into their every action.
3. Sociable
A good image consultant must be sociable and in a sense good in public
relations. After all, how can you hope to help your client fix their
reputation outside if you cannot even fix yours. Image consultants must
be good pr persons. They must have great personalities, great
conversationalists and great convincers.
4. Educated
Image consultancy as mentioned above do not have any course but this does
not mean that you don't need to get a diploma for the job. You need to
also be educated if you want to be able to talk to people and convince
them of your client's good qualities. An image consultant must come
across as a professional and must foremost be educated and intelligent
5. Creative
In all kinds of work, you need to be creative in order to ensure your
client's change in image. You may not realize it but this requires master
planning and cunning. Not only should you mobilize your contacts to help
you. You should also be able to think of ways that will help your client
change his or her image without appearing to make it so hard.
After all, change in image should be subtle, fluid and effortlessly done.
That’s the mark of good image consultants.