Marketing Project on Vitamin Water - PDF

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					                              NEWS RELEASE
For Immediate Release                                      Contact: Celeste Olinger
October 2, 2008                                               Phone: 303-450-8713
                                                           Cell Phone: 720-232-8759

                Vitamin Cottage Opens First Green Building
                      Prototype Store in Northglenn
Northglenn, CO - Natural Grocers by Vitamin Cottage will open a store in late October
at 11465 Washington Street that will serve as the chain’s green building prototype. This
store will be the testing ground for a wide range of green building practices, which the
company plans to implement in many of its other stores in the coming years.

The Northglenn store will be the test site for green building features that range from
simple to complex. Some of the elements are located underground, and other features are
found everywhere from the roof, walls, floor, and insulation. The store has the following
sustainable features:

   •   Geothermal units for energy savings in heating and cooling
   •   Underground storm water detention system
   •   A bio-based soy spray foam insulation
   •   Thirty-three tubular skylights throughout the building to reduce the need for
       electrical lighting
   •   Recycled carpeting
   •   Paint that is free of volatile organic compounds (VOCs)
   •   Reflective coating on the roof for interior temperature control
   •   Drought resistant landscaping that requires little watering
   •   Recycled concrete in all retaining walls and backfills
   •   Low flow plumbing fixtures
   •   Polished concrete floor with a vegetable based dye
   •   Thermoplastic polyolefin (TPO) flat roof, painted white to reflect sun factors that
       impact heat radiation
   •   Highly durable and all natural wheat sheets used instead of sheetrock
   •   All windows are low E glass that limit radiant heat flow
   •   LED refrigeration and freezer door lights

Page 2
Vitamin Cottage to Open
Store in Northglenn

All of these efforts are focused on leaving a smaller environmental footprint and reducing
energy consumption. Natural Grocers by Vitamin Cottage is committed to supporting
healthy living in our homes and for our planet.

Vitamin Cottage provides a wide variety of approximately 35,000 different quality
products, including natural groceries, frozen foods, dairy, organic produce, body care
products, a nutritional library and a vast selection of vitamins, minerals and herb

Margaret and Phillip Isley started the business in 1955. They sold health food products
and whole grain bread door-to-door for several years in and around Golden, Colo. They
opened the first retail store in Lakewood in 1963. The chain has expanded throughout
Colorado, with two locations in New Mexico and one store Texas. The Northglenn store
will be the chain’s 28th location.


To coordinate interviews with the Isleys, please contact:
Nancy A. Flynn
Director of Marketing
Natural Grocers by Vitamin Cottage
(303) 986 4600 x144

For additional information on this project, please contact:
Kristin Sullivan
Economic Development Coordinator
City of Northglenn
(303) 450-8743

                                            Fact Sheet

         New store fast facts
           • New location: 11465 Washington Street, Northglenn, Colo.
           • Tentative opening date is October 21st, 2008
           • 12,800 square foot store
           • Additional pad site to be developed on the south side of the site
           • Vitamin Cottage was started by the Phillip and Margaret Isley
           • First storefront opened in Lakewood in 1963

Attached below are photos of the green building components during construction.

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