MARKETING COORDINATOR ($4,632 - $6578/month DOE) Public Utility District No. 1 of Cowlitz County (better known as Cowlitz PUD) is a publicly owned municipal corporation of the State of Washington. The purpose of this municipal corporate organization is for efficient generation, transmission and distribution of electrical energy. The PUD is owned by the residents of Cowlitz County and operates on revenues from the sales of its services. The PUD has limited statutory authority to levy taxes. Reporting to the Manager of Communication and State/Local Affairs, the Marketing Coordinator will manage a wide range of marketing and advertising functions, including market research, development of marketing materials, and use of social media. Will work cooperatively with key PUD divisions to ensure that marketing materials, advertising and communications reach out to customers in an effective manner and reflect the brand of the PUD. The ideal candidate must have a Bachelor’s degree in business, marketing or organizational development, or degree in sales administration or marketing related field and a minimum of two years experience in advertising, marketing, or public relations. Cowlitz PUD is an Equal Opportunity Employer, and all qualified candidates are encouraged to apply. This recruitment will remain open until July 27, 2011. To apply for this position you must complete the District’s application and provide a cover letter and resume. Incomplete application packets will not be considered. Please submit to: Cowlitz PUD Attn: HR PO Box 3007 Longview, WA 98632 OR Scan and email to: firstname.lastname@example.org For questions, please email email@example.com or call 360-577-7582. COWLITZ COUNTY PUD NO. 1 STAFF JOB SPECIFICATION PREPARED: July 1, 2011 POSITION: Marketing Coordinator - Grade III Exempt Salaried Position POSITION PURPOSE: This position manages a wide range of marketing and advertising functions, including market research development of marketing materials and use of social media. Will work cooperatively with key PUD divisions to ensure that marketing materials, advertising and communications reach out to customers in an effective manner and reflect the brand of the PUD. REPORT TO: Manager of Communication and State/Local Affairs DUTIES: Essential Functions: • Assists Manager of Communications and State/Local Affairs in developing, coordinating, producing, delivering and implementing various integrated marketing and general communications. • Identifies marketing opportunities and problems, generates, refines, and evaluates marketing actions based on data. Develops marketing research tools and instruments for collection of data from key customer or stakeholder groups, manages and implements the data collection process, analyzes the results and communicates the findings and provides recommendations for appropriate marketing plans. • Develops and maintains newsletters, brochures, and all other materials related to marketing, advertising and communications. • Executes a wide variety of campaigns that involve direct mail, email, social media, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements and promotions, and marketing plans. • Tracks marketing and advertising campaigns, prepares performance analysis reports of post campaign and makes recommendations to Division Directors and program managers for corrective modifications. • Maintains communication open lines with customers and organizations, providing prompt answers to requests and conveying concise, clear, and timely information. • Develops standardized presentations, marketing scripts, and proposals. • Writes, designs, and maintains content and provides updates as necessary to PUD website and social media accounts. • Assists in writing and delivery of press releases and internal and external newsletters and other communications. • Provides product positioning materials as well as training for front office personnel who deal with customers on a regular basis. SKILLS, KNOWLEDGE AND ABILITIES: • Computer proficiency with Microsoft Office, Desktop Publishing software, Web Development software, and various social networking media required. • Ability to work effectively under pressure and meet tight deadlines. • Excellent Excel, PowerPoint, Word, and Outlook skills. • Effective project management skills. • Sound understanding of marketing principles. • Effective understanding of latest technologies and ability to identify how to apply them in marketing. • Excellent copywriting skills and ability to rework technical content for a wider audience. • Demonstrated ability to work collaboratively and effectively in a team setting and proven track record of meeting or exceeding team goals and objectives. • Ability to build excellent working relationships to attain goals. • Is self-motivated, confident, energetic, innovative and creative. • Effectively communicates and make best use of interpersonal skills. • Ability to communicate effectively verbally and in writing with diverse groups of external and internal audiences. PHYSICAL ACTIVITIES: • Must be able to work for extended periods in a seated position. • Must be capable of bending, stooping and lifting up to 40 pounds. • Dexterity of hands and fingers to operate a computer keyboard, reaching overhead, above the shoulder and horizontally, bending at the waist, and hearing and speaking to communicate and provide information to others. • Must have adequate eyesight for source input and CRT output viewing. WORKING CONDITIONS: Well lit, temperature-controlled office building. EXPERIENCE AND TRAINING: A Bachelor’s degree in business, marketing or organizational development, or degree in sales administration or marketing related field and a minimum of two years experience in advertising, marketing, or public relations. OTHER REQUIREMENTS: • Must be neat in appearance. • Must be able to pass District physical examination, drug test and general aptitude test.
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