Marketing Project Planner Template

							                                                                                                                          Stakeholder Analysis: Internal

This template can be used to identify your internal stakeholders and their perceptions. Some examples are shown.

        Stakeholder                 Stake            Potential      Expectations of the Stakeholder              Perceived            Stakeholder          Responsibility
                                                      impact                                                 attitudes and/or         Management
                                                                                                                   risks                Strategy

 Project Manager              Manage the             High        Overall co-ordination                      Trouble                Involvement in         Project Manager
                              project ensuring                                                              communicating          Project Steering
                                                                 Provide design solutions
                              that it is delivered                                                          ideas and vision to    Board
                              on time and                        Manage phasing                             the Project Team
                                                                                                                                   Regular update
                              within budget.
                                                                 Provide costing                                                   meeting with project
                                                                                                                                   leader
                                                                 Manage Change Control
                                                                 Reporting
                                                                 Quality Control

 Marketing/Communications     University wide        High        Provide advice on a communications         May not manage         Regular updates        Project Team
 Team                         marketing and                      plan                                       expectations (over-    with project
                              communications                                                                hype?)                 manager
                                                                 Produce relevant marketing materials
                                                                                                                                   Planned site visits
                                                                 Roll out regular updates to the target
                                                                 audience

 Students                     Will carry out         High        Contribute to building design              Concerns with          Involvement of the     Focus Group
                              learning activities                                                           regards to the         students in focus
                                                                 Involved in interior design choices i.e.
                              in the new                                                                    availability of        groups
                                                                 furniture
                              building/and or                                                               services
                                                                                                                                   Regular updates via
                              refurbishment                      Involved in reviewing relevant processes
                                                                                                            Design will not suit   emails, news letters
                                                                                                            all tastes and needs   and the university
                                                                                                                                   website

 Academic Staff (Internal)

 Academic Senior
 Managers (including
 Deans of School)
                             Stakeholder Analysis: Internal
Administrators

Catering Staff

Centres for Excellence in
Teaching and Learning
(CETL) staff

Chair of Learning and
Teaching Committee

Cleaners

Conference/Events
Planner

Core Project Team
(including existing users)

Director of Estates

Director of Finance

Director of HR

Director of IT

Director of Learning and
Teaching

Director of Library and
Information Services

Director of Registry

Director of Student
Services
                               Stakeholder Analysis: Internal
Equal Opportunities Officer
(eg accessibility issues)

Estates and Buildings
Department staff

Faculty/school staff

Finance staff

General Campus Services
(portering, post room, etc)

Governors

HR Staff Development staff

IT Services staff (including
IT/AV provision)

Learning and Teaching
Development staff

Learning
Resources/Library staff

Learning Spaces co-
ordinator

Marketing/Communications
team

Media Services

Network
Manager/representative
                          Stakeholder Analysis: Internal
Operations Manager

Physical Resources
Department

Project Manager (this
could be internal or
external)

Property Services

Quality Office

Registry Staff

Security Staff

Senior Academic Planner

Senior Management Team

Senior Sponsor

Space Champion (on
Senior Management
Team)

Staff (other services)

Student planner

Students

Student Services

Students' Union
                            Stakeholder Analysis: Internal
Support Services (other)

Teaching Fellows

Technical Support staff
(other)

Timetabling Officer

Union representatives

Vice Chancellor/Principal