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Marketing Strategy Allied Bank

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Marketing Strategy Allied Bank
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Marketing Strategy Allied Bank document sample

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NEWS R E L E A S E

FOR IMMEDIATE RELEASE

CONTACT: Betty Galligan

25 Amflex Dr. | Cranston, RI 02921 | p: 401.946.6100 | f: 401.946.6205 | www.thealliedgrp.com

401-433-5965

betty@newberrypr.com





THE ALLIED GROUP ACQUIRES

INSIGHT MARKETING GROUP OF PAWTUCKET

CRANSTON, R.I. (May 2, 2006): The Allied Group, the region’s leading provider of print, mail and

fulfillment management services headquartered in Cranston, R.I., announces that it has acquired the

assets of Insight Marketing Group of Pawtucket, R.I.



Established in 1997, Insight Marketing Group is a full-service marketing and graphic design studio serving

high-end clientele throughout the region, including Bank Newport and Imperial-Deltah.



The clients and resources of Insight Marketing Group have now become part of The Allied Group’s newly

formed Marketing Communications division, and will operate out of Allied’s Amflex Street location in

Cranston, R.I. David Speakman, president of Insight Marketing Group, has been named director of the

Marketing Communications division.



This acquisition enables Allied to grow and diversify its product and service offerings -- a strategy that dates

back several years to Allied’s acquisition of Keyprint, a commercial printing facility in Cranston, as well as

the recent acquisition of Newsletter Press of East Providence. “We are continuing to hand-pick right-sized

organizations that share our business focus and vision while adding value for our customers,” states Bob

Clement, president and CEO of The Allied Group. “David Speakman has spent many years building a

high-quality creative design services company, and his background is quite solid in marketing. The more

we can grow and diversify strategically through acquisitions such as this, the better we stand to be an asset

to our customers and their needs.”



“Bringing Insight Marketing Group under the umbrella of The Allied Group makes perfect sense for my

existing customers as well as the many customers of Allied who can now take advantage of value-added

services,” states Mr. Speakman. “We are excited to be able to create an in-house marketing and design

division at The Allied Group because it enables us fully integrate the concept of the one-stop shop. Now,

all of the resources of The Allied Group such as printing, mailing and Internet technologies can be available

for the ultimate benefit of the customers.”



###



Founded in 1946, The Allied Group, Inc., is the region’s leading provider of print, mail and fulfillment

management services. Specific areas of “total information management” expertise include graphic design,

commercial printing, IT programming, document management, and sales & marketing fulfillment programs.

The company is headquartered at 25 Amflex Drive in Cranston, R.I. and maintains area production/warehouse

facilities and sales offices in Cumberland, R.I., Providence, R.I. and Needham Heights, Mass. Headquarters

phone: (800) 556-6310; fax: (401) 942-8197; Web: www.thealliedgrp.com









25 Amflex Dr. | Cranston, RI 02921 | p: 401.946.6100 | f: 401.946.6205 | www.thealliedgrp.com


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