Embed
Email

Avalon Integrated Marketing

Document Sample
Avalon Integrated Marketing
Description

Avalon Integrated Marketing document sample

Shared by: rpl19537
Categories
Tags
Stats
views:
2
posted:
1/16/2012
language:
pages:
4
REVIEW.

EOUIPMENT









AvalonndraLoudspeak

I

by RoyGregory





"lf

it looks too good to be true, then interestingly,at the same time that the be even more precise, what they are not

it probably is." So said a rider at this Isisfirstemerged, the oppositeend of

at doing to the signal.[n shofi, they'renot

year'sTour De France,daysafter the rangewe saw the NP2,a speakerat gettingin its way. In realitythat requires



anotherdramatic recovery,daysbefore around a hventieth the price of its (very) a little more explanation,but fear not,

drug testingwas to prove him (all too big brottrer, but a speakerthat nonetheless for the tools are at hand. Were I to say,

"lf you

predictably) conect. Such cynicism shared the sameshape to its performance want but can't afford the [sis,

is well placed in modem sports;with envelope, the same mix of virtues,even perhapsyou should cornider the NP2"

if they exist at a far lessexalted level. - thosethat didn't laugh would probably

severalhundred highly trained and

closelymatched athletesall attempting There'sa definite, recognisable,shared be outraged.Enterthen the Indra,a

achievement here,depite the difference speakerof such graceand elegance, such

the same feat,the sudden elevationof

one rider or runner head and shoulderc in price,appearance and ovenll obvious physical parallels to the lsis that

oerformance suddenlythe suggestion doesn'tseem

above the norm is both increasingly

- and it's quite so extreme.But then its reassuringly

common and anythingbut natural.

Perhaps no surprisethen that we tend

it's expensive price tag probably helps in

to shy away from similar performance that regardaswell...

stepchangesin other fieldsof activity, This, my third foraYinto this new

yet the logic that govemsthem is generationof Avalon sPeakers,



entirelvseparate. could easilybe presentedas a cut-

We areall familiarwith the down Isis.The heavilYfacetted,

over-usedconcept of trickle immaculately veneeredand rear

down, often couPled to tilted cabinet is a given. The

"technolory", downward firing Port with its

the word

so much so that it too gets Ushaped egress channel the

to

greetedwith scepticism. output is a familiar marker' The

"80%

ofthe perfornance ceramic midrange bowl and

twin bassdriversecho the line

for 50%of the pricel"is the

stuff marketing

of dreams,

I

up in the largersPeakertoo.

especially fields

in wherethe But in many waYsthe PhYsical

taking of percentagesis at best

'lj similaritiesin the choice and

nebulous.Butiust fora moment anangementof the hard wear



l'm going to askyou to susPend are actually little more than

entrencheddisbeliefand consider superficial.The lndra is very much

that if somethingis genuinelY and a littlelsis, but it's actually the thinking

- more precisely,the understanding

consistentlydifferent from the run of

- behind it that makesit so.

the mill then there'slikely goingto be

a reason. There'sno questionin mY We tend to think about sPeakers

mind that Avalon's Isisestablishes new and their performance in terms of what

standardsof achievement in musically they do - they go loud, theY go deeP,

important areas,a newshaPe to its they image (or not) and all the other

performance envelope, if you will But hifi sub-divisionsthat inlorm the review

then, at well the wrong side of $,50K so equallydefinitelya good thing. or audition process.Yet, as transducers,

it should. Sadly,history tells us that such Which begsthe question,what it is along with the sourcecomponentsin a

extravagantstatementsare generally it that theseAvalonsare doing that other system,they stand to wreak the greatest

more about show than go, and cynicism speakers aren't?Well, actually it's more havoc on the music's content. Perhaps

again becomes the order of the day. But a caseof what they're not doing - or to we'd be betteroff concentratingon >



35

. EaUPMENT

REVIEW





) what they don't do (to the signal) are specialand they do may need to reterminateyour cables.

- at least if we want to improve

matter.We can seethat Other than that, they are simple to set

the breed. Where damage is from the sonic success up, sounding remarkablycomfortable

concerned,lessis definitely of earlierAvalon from the off*. However,don't be fooled.

more and you only need designs. Butsomething Positionalexperimentationwill pay

to look at the distortion happenedwith the seriousdividends;you'll know when

figureson a range of lsis- something you've got it right becausethe bass

differentloudspeaker fundamentaland suddenlygainslife and bounce, while the

designsto know that, as a wonderful.You can music steps away from the speaken. And

category,they leave a lot hearit albeitto a believeme when Isay, that is what this

to be desired. lesser extent in the speakeris all about.

Avalon'sspeakers NP2,but boy can Justlike the Isis,the thing that sets

have alwaysbeen low- you hear it in the the lndra apart from other speakersis

impact in nature.Some Indra.And Idon't its ability to step asidefrom the music.

would say they'vetaken know what that It's not just that you don't hear the

sonic invisibilitytoo far, somethingis but instruments lodged in the speakers

that lightness touch

of it's to do with (and you don't, even on earlystereo

infectingthe realm of how effectively left-rightmixes) - it's that you cease

dynamic authority.But the speakersteps to be awareof the speakers all. It's

at

that'sto missthe point. back behind the partly the locationalthing, but it's also

Thereare two major music and my gut to do with the absenceof mechanical

mechanisms work

at tellsmethathasto do influence.You don't hear these

in a loudspeaker:

the withthecrossover. speakers working,you don't hear their

mechanicaland the Extemally, latest

this differentbits reconstituting music.

the

electrical.The former Avalon is arguablytheir Indeed,so even and well integrated

is the one that getsthe most attractive speaker are they that the creationof a seamless,

most attentionand it's also yet. Compact,evensvelte,the uninterruptedacousticspacefor the

the one that'smostvisible,concemed characteristically lozengeshapedfront performance seemsentirelynatural,a

as it is with all the bits that you want to baffle reducesthe visualimpact still given result of the recording process

move (like the drivers)and all the bits further,while the three-way, four-driver ratherthan the minor miracle it

you want to staystill (ike the cabinet). line up fills it to createan aesthetically actually represents.Furthermore,that

But it's the latter,the electricalelement pleasing,balancedappeaance. naturalness hints at a deeperquality,

representedby the crossover,where Of course.everybodyknows :.. the easydynamic and temporal

the damageis often most insidious that you are supposedto authorityon which it rests. this that

/\ lt's

and ultimatelycritical. It's alsowhere use the grilleson Avalon il*r makesthe Indra )









s

\ "*..

the designer, particularlythe designer speakers, buthey, if people

usingOEM drivers,can have the greatest can take the grillesoff to







dF

influence- not alwaysfor good. But listenthen the reverse should also

with speakers, theirvery narure,we

by be true, no?The driversrepresent a

tend to assumethat the bits we can combination of older models,the

seeare the bits that matter,a tendency

that'sunderlined by their also being

reasonably intuitive to understand.So

we look at a massivefront baffle and can

twin bassunits draftedin from

the Ascendant,but paired here

with the 90mm ceramic bowl

midrangefirstseenin the Opus,

$

appreciatethe role it playsin resisting and a new adaptationof the 25mm

resonance. can understandhow the

We tweeterused in the Isis,but using

sculptedfacetingon that baffle reduces a ceramic diaphragmin place *Onethingthe Indradidn'tinherit

fromthe lsis

is

diffractiveeffectsthat destroyfocus.We of the diamond usedin the thelatter's

threaded feet,

cone which consid€r

I an

can look at a drive unit and actuallysee more expensivemodel. The unacceptable omission, thatthethreaded

Now

conesexisttheyshould become standard.

0n

the fancy diaphragm,or flat sunound Indrasare singlewired, my barewoodfloor,I founda corkmat placed

or whateverit is that makesit so special. their Cardasterminals beneath eachspeaker(andtherefore port)

its

really

helped integration lowfrequencies.

at lt.s

And don't get me wrong: thesethings acceptingspades, you

so an easy you

experjment maywantt0 try.



36

REVIEW

. EOUIPMENT





not iust unobtrusive but also musically constantly shifting pattern of different simple- or potentiallyvery complicated

)

inclusive,reachingout to wrap you in instrumentsnever losesits shape,while if you've alreadylost your waY.

the same time and spaceas the original each instrument retains its place and Ultimately,this speakeris about

performers.The Isis did this too, helped identity.The resultingcatscradle of power: the power of one, the power

no doubt by its impressivebandwidth. musical strands becomes a fascinating, of many.You expectSta&er'sBach

But what impresseswith the Indra is mesmerizing interrelationship of Surles be big and bold, rich of body,

to

that it achievesa similar effect from individual contributionscreatinga fluid and authoritative. the Indra's

But

such manageableproPortions. whole that's constructed from the realisation the changingweight in his

of

Listenlong enough and You individual - if you follow my drift. bowing, his accents,even his breathing,

start to recognisehow it's done. This The eagerdynamics,livelYenergr make this a far more expressive,a far

Avalon possesses rarestof shared

that and easyseparation that characterize At

more human experience. the other

attributes,speed and substance.Musical the lndra are especiallyapparenton end of the Mercuryscale,Dorati's.&7ds

information aniving just where and live performances. Acousticonetakes demonstrates sheermusicalenerry

the

when it should, with all are simply stunning,even good studio and dnmatic d1'namic swingsof a full

the harmonic weight recordings theincredible

like delicacy orchestra, well-manhalled.The Avalons

and presenceit of Lisa Ekdahl'sfuck ToEarth,but transitfrom the flutteringdelicacyof solo

should carry thelackol compression Present instruments the imposingswell of a

to

givesthe Indra in the speaker makes even less full orchestralcrescendowith disarming

a confident, audiophile live materialcrackle ease- disarmingthat is until you realise

almost assertive with atmosphere.ExamPles just how loud that crescendois.Such

streak.lt's not are legion, from Joe Jackson seamlessmusical poise and ve$atility are

a coloration in (Summer fhe Ctryorthe live

In what make the lndra a speaker to aspire

the conventional triple album) to Jackie[,even, to. For once the promiseof excellence

more

sense, Sioulaie And The Banshees reallyhas translatedto a lower price

t

a widening.of

the expressive

\1

1 | .W.':"J,iiTffi'# point; for once that price point makes

this dream almostattainable... >+



window, allowing o Neverhas RobertSmith's

the musiciansfull gloriouslyoffkilter guitar

rein. More purposeful teeteredso agonisingly TECH ICALSPECIFICATIONS

N

and arguably more

obvious than earlier

Avalon designs,it's a

quality that makesthe

'get'.

"*'

G,;;;":

on the brink - not

Type:

Complement: 1x25mm

Driver

3-wayreflex

inverted

dome

ceramic

1xg0mm

loaded





HF

ceramic MF

bowl

lndra easierto Just To get the

listen to the deliciously dirtY Indra up and 2x l60mmNomex/

dancing you're LF

Kevlar

funk bassthat underpins Angie

'20 going to need Bandwidth: -

28Hz 25kHz

t3dB

stone's Dollan', its lazy slap

with attitude giving the song a healthy 100 Sensitivity: 87dB



its mixed air of desperationand Watts, more if you lmpedance: 4 ohms

can afford it. Just (WxHxD): 2 6 0 x1 0 4 0 x 4 l 0 m m

Dimensions

menace: yourtraditional

sleazy not

Avalon fare, but the Indra doesn't iust don'tskimp on the Weight: 50.8kg ea.



it quality.The good news is that Price: e17500

stand aside from the musical message,

positivelywaves it through. if you've got a favouriteamp then these

The second strand to this speaker's speakers will giveyou more of it than UKDistributor:



innately natural presentation lies in you thought possible.In the sameway Audiofreaks

that they represent a window onto the (44x0)20

Tel. 89484153

its ability to separatethe individual

musical strandswithin a performance performance,they shine a spotlighton reaks.co-uk

Net.www.audiof



without dismantlingthe whole. As well the performanceof your systemtoo.

as allowing the music to breathe it Greatnews if its well sortedand well set- Manufacturer:



preservesits structure too, so that the up - iust don't expect the slinky contours Acoustics

Avalon



complex weave that creates Bach's of the Avalonsto hide or control any www.avalonacoustics.com

Net-



Musical OfferingEMI ASD414),a unsightlybulges.Which makeslife very



38


Related docs
Other docs by rpl19537
Avialable Company Name
Views: 1  |  Downloads: 0
Automobile Technologies
Views: 2  |  Downloads: 0
Available Baptist Church Grants New Mexico
Views: 0  |  Downloads: 0
Available Investment
Views: 3  |  Downloads: 0
Autorizacion De Credito Infonavit
Views: 17  |  Downloads: 0
Avasarala Technologies
Views: 0  |  Downloads: 0
Automotive Promissory Tx
Views: 1  |  Downloads: 0
Av Waiver
Views: 0  |  Downloads: 0
Average Market Price
Views: 2  |  Downloads: 0
By registering with docstoc.com you agree to our
privacy policy

You are almost ready to download!

You are almost ready to download!