Aviation Value Chain by fbl85640

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									  Economic Utility
and the Value Chain
          Marketing
 Roseville Area High School
 Utility – The value that a business adds to
 a product

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               Form Utility
 Changing raw materials or putting parts
 together to make them more useful.

Zipper, thread, cloth        jacket
                 Place Utility
 Having a product where customers can buy it.

Retailers, internet, outlet malls, catalogs



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              Time Utility
 Having a product available at a certain
 time, when customers want it.

 24 hours, holidays

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          Possession Utility
 Exchanging a product for some monetary
 value (alternatives to cash)

Plastic, extending credit, buy now pay later


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                       Information Utility
 Communication with the consumer.

Displays, packaging, web sites



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    How do the following businesses
      add value to their materials
               (inputs)?
 Revlon states that they do not test their
     products on animals
    Wells Fargo locations in Cub foods
    Dentist office open on Saturdays
    A car dealership with 0% financing
    Turkey store now has taco-flavored meat
             Key Concept
 Businesses add value to materials through
  a value chain of activities.
 The role of business in society is to add
  value to materials.
 Customers pay for the VALUE that the
  business adds to the materials.
 Review: What are the 5 types of utility
  (value) that businesses can add to
  materials?
 Economic utility (value) is added at each
 step in the value chain.
             Value Chain
 VALUE CHAIN – The process a business
 uses to transform materials into products
 that have value for customers.
           If you have a job:
 What place do you have in the value
  chain?
 How do you add value to materials for
  your business?
 Draw the value chain for your business
  (list in order each activity that adds value).
 Is there anyone in your business who is
  NOT directly in the value chain?
What does this have to do with
        marketing?
          Aviation Weather.gov
 How does this government service add:
     Form utility
     Place utility
     Time utility
     Possession utility
     Information utility

								
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