TAKE THE FIRST STEP. REGISTER NOW.
AVONWALK.ORG
1.888.426.WALK
BECAUSE EVERY STATISTIC
IS SOMEONE’S BEST FRIEND
AVONWALK.ORG 1.888.426.WALK
2011: 9 CITIES. 1 GOAL. ROCKY MOUNTAINS, JUNE 25–26
HOUSTON, APRIL 16–17 SAN FRANCISCO, JULY 9–10
WASHINGTON, DC, APRIL 30–MAY 1 SANTA BARBARA, SEPTEMBER 17–18
BOSTON, MAY 14–15 NEW YORK, OCTOBER 15–16
2011 AVON WALK
CHICAGO, JUNE 4–5 CHARLOTTE, OCTOBER 22–23
Connect with us on Facebook and Twitter.
REmEmbER, EARLy dETECTION HELPS SAVE LIVES.
Discuss breast cancer screening with your doctor. Make informed decisions about
what age to start mammography. Get to know your risk and risk reduction strategies.
Participant Handbook
national sponsor:
thank you
For being IN IT TO ENd IT.
Fill out the following information to keep handy:
Thank you for stepping out in the fight against breast cancer. By participating in
the Avon Walk for Breast Cancer, you’re joining a movement of people all over My Participant ID Number
the world who are passionately dedicated to ending this devastating disease.
______________________________________________________________
Every three minutes someone is diagnosed. But you’re doing something
meaningful to change that right now. My Walker Coordinator or Crew Coordinator’s Information
______________________________________________________________
Because of your participation, those affected by breast cancer won’t have to face
it alone, and researchers will make advances in their quest for a cure. Because Name
of your determination, lives will be saved. And our children may not have to live
______________________________________________________________
with the same devastating statistics we face today.
Phone
As you walk with other Avon Breast Cancer Crusaders, you’ll be inspired and
______________________________________________________________
energized by your shared mission. It’s an incredible weekend and a life-changing
experience, and we know you’re anxious to get started with the preparations. Ext.
So let’s go!
______________________________________________________________
With this Avon Walk Participant Handbook and our online resources, you’ll E-mail Address
notes
have all the information you need to make your experience a meaningful one.
______________________________________________________________
You’ll find details about the event, strategies for meeting and exceeding your
fundraising goals, and tips for getting into the physical shape necessary to take My Avon Walk Website Username and Password
on this exciting adventure. And this Participant Handbook is just the beginning
______________________________________________________________
of the support you’ll receive. We’ll be here every step of the way to help out
with anything you need.
Thank you again for being IN IT TO END IT. We can’t wait to see you
on the Walk!
2 Avon Walk for Breast Cancer AVONWALK.ORG 35
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Notes
________________________________
2011 AVON WALK
________________________________ PARTICIPANT HANDBOOK
________________________________
________________________________ we’re on a mission ...................................... 4 fundraising tips ......................................... 14
Five Reasons We Must Fight Breast Cancer ........... 4 Creating A Fundraising Plan ....................................14
________________________________ The Avon Breast Cancer Crusade ............................ 5 Expanding Your Fundraising Audience ..................15
A Message For Repeat Fundraisers.......................16
________________________________ all the basics................................................ 6 Share Your Big News! .............................................16
Leading Up To The Event ........................................... 6 Be Persistent ...........................................................16
________________________________ Local Walk Offices ................................................... 6 Fundraising Worksheet ...........................................17
avonwalk.org ............................................................ 6 Sample Fundraising Letters .....................................19
________________________________ Your Walker Coordinator .......................................... 7 Managing Your Donations ........................................19
Your Personal Page .................................................. 7 About Donation Coupons ........................................19
________________________________ Introduction Meetings .............................................. 7 Matching Gifts .........................................................21
Great Start Party ...................................................... 7 Tax Receipts ............................................................21
________________________________ Avon Walk Expo........................................................ 7
Training Walks .......................................................... 7 training for the walk ..................................22
________________________________ Clinics ....................................................................... 8 Getting In Shape ....................................................... 22
Social Networking .................................................... 8 Online Training Resources ...................................... 22
________________________________ Keeping In Touch ..................................................... 8 A 12-Week Training Plan .......................................... 23
Official Avon Walk Merchandise .............................. 8 Make Training Part Of Your Weekly Routine.......... 23
________________________________ Who Is The Crew? ....................................................... 9 Join Our Organized Training Walks ....................... 23
Forming A Walk Team................................................. 9 Walking Gear ............................................................. 24
________________________________ Tips For Choosing Walking Shoes..........................24
the avon walk weekend ............................ 10 Socks .......................................................................24
________________________________ Event Eve ....................................................................10 Smart Clothing ....................................................... 25
Opening Ceremony ....................................................10 Water Bottle ............................................................ 25
________________________________ The Route ....................................................................11 Optional Gear ......................................................... 25
Mileage ....................................................................11 The Importance Of Stretching ................................. 25
________________________________ Route Support .........................................................11 A Few Stretching Tips ............................................ 25
Sweep......................................................................11 Basic Stretches ...................................................... 26
________________________________ Half-Marathon Transfer Point ..................................11 Your Training Plan .................................................. 27
Walking Hours .........................................................11 Your Training Log ................................................... 28
________________________________ An Important Note About Walkers and Cars ..........12
Closing Ceremony .....................................................12 a few final words.......................................29
________________________________ Event Policies And Procedures ...................................... 12 IN IT For As Long As It Takes .................................. 29
Packing For The Weekend ........................................13 Frequently Used Terms ............................................ 30
________________________________ Contact Us ................................................................. 32
Notes .......................................................................... 32
________________________________
________________________________
34 Avon Walk for Breast Cancer AVONWALK.ORG 3
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we’re on a mission
The Avon Breast Cancer Crusade
Advancing Access To Care And Finding A Cure
we’re on a mission
The Avon Foundation for Women, a 501(c)(3) public charity, was founded A few funding highlights
in 1955 to improve the lives of women and their families. The Avon Breast from the Avon Breast Cancer
THE AVON WALK: NUTS
Cancer Crusade was launched in 1992, and today serves the mission to Crusade include:
advance access to care and to find a cure for breast cancer—helping those
AND BOLTS
touched by the disease today while seeking to end breast cancer tomorrow. • More than 60 innovative
clinical trials through
The Avon Walk for Breast Cancer event series is the largest program of the the unique Avon
The Avon Walk exists to raise funds to fight breast cancer and bring awareness Avon Breast Cancer Crusade and has a special focus on helping those who Foundation–National
and education about the disease to the forefront. It’s also a chance for kindred need it most: those without access to quality health care—including lower Cancer Institute “Progress for
spirits to join forces around their shared mission: advancing breast cancer income families, the disadvantaged, minorities, the elderly, and those with Patients” program
treatment for those in need and fueling researchers in their ongoing search inadequate health insurance. Funds raised support five key areas in the fight • $25 million to breast cancer
for a cure. You may have a very personal reason for participating in the Avon against breast cancer: prevention initiatives funding
Walk. We all have our own reasons, but we’re connected by our passionate research that seeks to
determination to end breast cancer. Take the first step right here. Familiarize • Medical research answer questions like,
THE AVON WALK
yourself with key facts about breast cancer and learn how the money you raise • Access to treatment “What causes breast
will be put to work. These important tools will help you become a successful • Screening and diagnosis cancer?” and “How can we
fundraiser and a motivated breast cancer crusader. • Support services prevent the disease?”
• Education and awareness • $10 million to support 15
research projects aimed at
The Avon Breast Cancer Crusade supports breast cancer programs nationwide, developing a new blood test
Five Reasons We Must as well as in the communities where it was raised, supporting both non-profit, for early detection of breast
community-based organizations and national cancer centers. In fact, on cancer
Fight Breast Cancer average, more than 75% of net proceeds raised from an Avon Walk for Breast • $133 million for 10
Cancer stays within that region. Please visit avonfoundation.org to find out more Avon Breast Cancer Centers
1. A woman living in the U.S. has a 1 in 8 chance of developing breast cancer about the Avon Breast Cancer Crusade and other important work being done by of Excellence at leading
in her lifetime. the Avon Foundation. cancer centers
FEAR-LESS
2. A new case of breast cancer is diagnosed every 3 minutes. • More than 100 hospitals
3. Breast cancer kills nearly 41,000 people a year—that equates to one every and community health
13 minutes. centers nationwide offering
4. Progress has been made in diagnosis and treatment, but no one knows “safety net” breast care
what causes breast cancer or how it can be prevented, and there is services to all, regardless of
no known cure. their ability to pay
5. Men can get breast cancer too* . • More than 1,000 grants
enabling community-based
Please visit the Avon Foundation for Women website at organizations in every
http://www.avonfoundation.org/funding-and-grants for more breast cancer state to provide breast
Get a mammogram. information and to learn about the many deserving organizations and cancer education and access
life-saving programs that will benefit from the money you raise. to free and low-cost
Get to know your
screening and mammograms
breasts/body and
report any changes
to your doctor. Have a This is possible because of
clinical exam and talk people like you! To learn more,
to your doctor. And call 1-866-505-AVON or visit
avonfoundation.org.
encourage women
around you to do
the same. *U.S. Statistics; 2009 American Cancer Society
4 Avon Walk for Breast Cancer AVONWALK.ORG 5
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Your Walker Coordinator
Age Requirements After registering for the Avon Walk, you’ll be assigned your own personal
Walkers in the Avon Walk for “Walker Coordinator,” an Avon Walk staff member who will be your main
all the basics
Breast Cancer must be at least contact, your personal guide, and your rock of support as you prepare for the
16 years old by the first day event. Your Walker Coordinator will help you develop a fundraising plan that’s
of the event. Crew members right for you, find Training Walks in your area, and generally be there every
must be at least 18 years old. step of the way during the time leading up to the event.
all the basics
Various volunteer opportunities
are available for younger Your Personal Page
people; check with your local Once you log in to avonwalk.org, you will be invited to create your own
Walk office for information on Congratulations! You have taken what may be the hardest step in your Avon Personal Page. This will be your online headquarters for everything related
volunteer opportunities and Walk journey—you’ve made the commitment. to your Avon Walk. Here you can share photos, personal stories and even
age requirements, including a a training journal for your friends and donors to view. You can also send out
special opportunity to apply for Once you start preparing for the Avon Walk, you’ll be surprised by how e-mails to prospective donors and thank-you notes to donors using your
our Avon Walk Youth Crew. quickly you make progress and how much you enjoy the process. In the own electronic address book. You can even monitor your own fundraising
weeks and months ahead, you’ll become part of a community of thousands of progress and track donations as they come in!
dedicated, supportive people just like you.
Introduction Meetings Training Walks
THE AVON WALK
The best time to start preparing is right now! The sooner you get started, Introduction Meetings are presented by the Avon Walk staff for those who Regularly scheduled,
the sooner you’ll see results, and that will motivate you to keep going. are newly registered as well as for prospective Participants who want to learn volunteer-led Training Walks
You’ll appreciate the experience so much more if you take the time to more or have a few burning questions before making the commitment. Here help Walkers enhance their
properly prepare. you will learn the important facts about the event and how to create training physical condition and build
and fundraising plans that are right for you. Meetings are offered in-person endurance in preparation
and via phone —check your local event page on avonwalk.org for a current for the Avon Walk. Training
Volunteering
Lend an extra helping hand
Leading Up To The Event schedule and to RSVP. Walks range in difficulty from
short beginner treks to longer
by becoming an Avon Walk
Below are some key resources to help you prepare and get the most from Great Start Party distances that can take several
volunteer. During the months
your Avon Walk for Breast Cancer experience. We encourage you to visit The Avon Walk for Breast Cancer Great Start Party is a season kick-off event hours. Training Walks cover a
leading up to the event, your
avonwalk.org for more in-depth information. held in all Avon Walk cities. It’s designed to give everyone a jump-start on their variety of terrains and speeds.
FEAR-LESS
local Avon Walk office could
training and fundraising and to bring together the local Walk community so they Schedules are posted on the
use your help to coordinate
Local Walk Offices can get to know each other and the local staff. It’s fun and informative, so be local pages of the website,
mailings, prepare for
If you live near a local Avon Walk office, feel free to stop by and meet our sure to check with your local Walk office for details. and the Avon Walk office will
recruitment events, make
Walk staff. If you don’t, we’ll make sure you get everything you need and stay always have a current schedule.
phone calls, and recruit other
connected via mail, phone, or Internet. No matter where you live, we’re here to Avon Walk Expo There’s a Training Walk for
Participants. There are many
support you. Each local Walk office is staffed by experienced individuals who Our Walk Expos take place in each Avon Walk city and surrounding areas. everyone!
opportunities to become
are eager to help you succeed. You can attend any of their meetings, special The Expos are the perfect opportunity to prepare for your Avon Walk as they We are always on the
involved—call your Avon Walk
events or Training Walks. We’re all one big family! bring together Participants, volunteers, staff, business partners providing lookout for Training Walk
office or check the local web
Participant discounts, sponsors and beneficiaries for an afternoon filled with leaders! Consider becoming
pages at avonwalk.org for
avonwalk.org fun and informational activities including fundraising clinics and more. Watch a Training Walk leader—you
details on how you can help.
If you haven’t yet visited the Avon Walk website at avonwalk.org, please do for more Expo information in your mail box and check the local pages of don’t have to be an athlete or
Feel free to share any volunteer
so as soon as you get the chance! It’s the best resource for the latest news avonwalk.org for details. in extraordinary shape. The
opportunities with friends and
and helpful information about the events and is the quickest connection to only requirement is that you
loved ones who may be unable
the Walk community. Simply log on to the website (using the username and Training Walks walk safely and are willing
to participate as Walkers or
password you received when you registered; you can also find it right in the Training for your Avon Walk weekend is HIGHLY recommended! You will feel and able to help others do the
Crew members but who still
letter included in the package with this Handbook.) Here you will find all the much more prepared both physically and mentally if you get some training same. (Of course, a sense of
want to play a role in the fight
tools, information and inspiration you need to succeed and connect with in prior to the event. Volunteer-led training walks are a great way to enhance direction and knowledge of the
against breast cancer. There
other walkers and staff. You can also follow us and connect with others on your physical condition while meeting some great new Avon Walk friends. area where you will be walking
are also many volunteers
popular social network sites like Facebook and Twitter! These walks vary in distance and difficulty. Your local Walk Office can helps!) Contact your Walker
needed on the day before and
provide you with a current schedule. Coordinator or local Avon Walk
during the Walk weekends.
office for details on how to
become a Training Walk leader.
6 Avon Walk for Breast Cancer AVONWALK.ORG 7
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Clinics Who Is The Crew?
Throughout the Avon Walk season we will offer a variety of “clinics” to help you Crew Fundraising
with your fundraising and training. Led by local Avon Walk staff, you will get The Avon Walk Crew is the team of volunteers who quite literally make the There is no required fundraising
some great advice and useful tips on how to reach your fundraising goal and/or event happen. The Crew is made up of individuals who commit to performing commitment for Crew members,
how to properly prepare for the event. Clinics are held in person and via phone. specific volunteer duties that span the entire two days of the Avon Walk but that’s never stopped our
Your local Walk Office can provide you with a current schedule. weekend. The Crew spends the night in the Wellness Village along with never-say-never Avon Walk
Walkers and Staff. While a Walker’s weekend is dedicated to traveling the Crew from doing it anyway! We
all the basics
Social Networking route on foot, a Crew member’s weekend is dedicated to making sure all provide the same great tools
Social Networks are a great place to expand your fundraising base. If you’re a Walkers are cared for, supported and safe. Numbering several hundred and support given to Walkers to
member of an online community such as Facebook and Twitter, we encourage strong for each event, their responsibilities are as varied as those who any Crew member who wishes
you to get the word out to your friends and family online and watch your register: setting up and breaking down the Rest Stops and the Wellness to fundraise. For those devoted
donations grow. Join the official Avon Walk Facebook Group page—just go to Village, serving meals, pouring water, picking up trash, promoting safety Crew members who choose to
Facebook and search for Avon Walk or find a link to it directly from our avonwalk. and providing security and medical assistance. Detailed descriptions of take on this extra task, we’ve
org home page. You can also follow us on Twitter at @avonwalks! Crew positions are available on the Avon Walk website at avonwalk.org or got something to recognize
from your local Walk office. your extra-special effort. Crew
Keeping In Touch members (only) who raise $500
In addition to our website and local Walk offices, we will keep in touch and or more will receive a 2011
THE AVON WALK
update you via e-mail, regular mail and social networking sites like Facebook limited-edition baseball cap
and Twitter. Forming A Walk Team (not available anywhere else)!
Contact your Crew Coordinator
Official Avon Walk Merchandise There are many benefits to participating in the Avon Walk as part of a for details.
Whether you’re preparing for the Avon Walk and need some great walking team. Camaraderie. Support. Someone to talk with as you train. Help with
apparel or you’re searching for that special gift to thank your donors, you will fundraising. And someone always being there to remind you of your reasons
find what you need at avonwalkshop.org. Best of all, for every Avon Walk for walking!
item purchased at the Avon Walk Store online, 100% of the net proceeds are
donated directly to the breast cancer cause. Check out the official Avon Walk Made up of two or more Walkers, it could be individuals who have something
merchandise at avonwalkshop.org. in common—people over 60, a group traveling to an Avon Walk in another
city, two-time survivors, or men supporting their wives who are currently
Information On
undergoing breast cancer treatment. Or it may be a team made up of people Team Fundraising
FEAR-LESS
with little (or nothing) in common other than their desire to be a part of Team Captains (and Team
something larger than themselves. It’s entirely up to you! Teams can be made Captains-to-be), take note!
Bear up of all Walkers, or a combination of Walkers and Crew. Once you have at Beginning in early 2011, Teams
$10.00
least two registered participants, go to avonwalk.org and find the Team’s link will have the opportunity
on your local event page. Or, contact your Walker Coordinator to help you set to activate a shared Team
up your team and get a Team Page created on the Avon Walk website, just Fundraising Account online if
like your individual Personal Page. Visit avonwalk.org for more information on desired. The Team Fundraising
Fitted Baseball
Shirt how donations to Walkers on teams work. Account is designed to help
$20.00
teams of all sizes more easily
meet their fundraising goals by
providing a place for donors to
make one donation to the team
that will be split evenly among
all team members.
Hat
$15.00 If you are interested in taking
Cool Kids Tee advantage of this fantastic
$10.00
opportunity, or would like to
form a team, please contact
your Walker Coordinator. We’ve
got some great ideas to help
you get your team started!
8 Avon Walk for Breast Cancer AVONWALK.ORG 9
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The Route
the avon walk The Avon Walk is not a linear journey, but begins and ends at the same
location.* Although this doesn’t make your walking magically easier, we think
weekend
it gives a unique perspective to the weekend.
the avon walk weekend
Mileage
There is no minimum mileage required. Most Walkers choose either the
option of walking a total marathon distance over the course of the weekend
(13.1 miles on Saturday, plus 13.1 miles on Sunday), or a marathon-and-
a-half distance (26.2 miles on Saturday and an additional 13.1 miles on
Sunday). The distance you walk is up to you, and you don’t have to decide
Event Eve ahead of time.
Event Eve is held the Friday before the Avon Walk starts, from mid-afternoon Route Support
Once the Avon Walk to early evening. Participants who have not completed our Online Check-In The route will be clearly marked with directional signage. At certain points,
begins, all you’ll need will check in to complete any necessary administrative tasks, turn in any where extra vigilance is needed, you will find friendly and helpful Crew
THE AVON WALK
to think about is putting additional donations, receive their event ID and supplies and meet other members to point you in the right direction. Support services will be set up
Walkers and Crew members. Event Eve will take place, in most cities, in a all along the route (approximately every 2–3 miles). There are three types of
one foot in front of the
hotel near the event’s Opening/Closing site. support stops: Quick Stops, Rest Stops, and a Lunch Stop.
other—we’ll take care
of everything else. Just For Walkers, there are two options for checking in for the Avon Walk: Sweep
don’t forget to bring Ready to assist any Participant who needs a little extra help, Sweep vans
your water bottle! Option 1: Online Check-In in advance of the weekend will continually patrol the Avon Walk route. To signal a Sweep van to stop,
Walkers who have completed Online Check-In are not required to attend simply give a “thumbs down” sign or raise both arms above your head and
Event Eve as their supplies will be mailed seven days prior to the Avon Walk cross them.
(although we welcome them to join in the Event Eve fun anyway!). An Online
Check-In Help Desk will be available for those Walkers who have checked-in Half-Marathon Transfer Point
online and wish to turn in donations, ask a question, or pick up replacement If you choose to walk the half-marathon distance (approximately 13.1 miles)
FEAR-LESS
supplies at Event Eve. Complete details about the requirements for Online on Saturday, your day’s walk will end at one of the scheduled Rest Stops.
Check-In may be found in your Participant Center online. There you’ll find buses to transport you to the Wellness Village, your home for
Saturday night. Weather
Option 2: Check-In at Event Eve As “Breast Cancer Crusaders”
Any Walker who has not completed Online Check-In will need to attend Event Walking Hours we won’t be stopped by a little
Eve to complete any remaining administrative tasks and to pick up their event Each Rest Stop will have specific hours of operation each day. You’ll need to inclement weather! In general,
ID and supplies. pace yourself so that you have the time necessary to reach each Rest Stop we always walk—rain or shine,
before its closing time. If you do this, you will arrive at the Wellness Village hot or cold (so pack accordingly!).
Crew may complete Online Check-In to select a tent mate and fill out their before dark on Saturday. The Sweep Crew team will be “sweeping” the route We are always prepared ahead
medical form, but due to the mandatory All-Crew meeting, Crew must attend throughout the day, helping lagging walkers to the appropriate Rest Stop or of time, just in case, with a
Event Eve and can pick up their event IDs and supplies at that time. directly to the Wellness Village. Saturday Rest Stops may have two “Leave- safe backup shelter. In the
By Times” posted: one for those whose goal is to walk a complete marathon event of very extreme weather
that day (26.2 miles), and another for those walking a half-marathon (13.1 that threatens to compromise
Opening Ceremony miles). Making sure that you leave by the correct time posted will help you safety, event officials will stop
the Avon Walk and transport
pace your walk.
Before you take your first step, you will take part in a wonderful Ceremony that everyone to the relocation site
brings all Avon Walk Participants together for the first time. The perfect way as quickly as possible. It is
to kick off this special weekend, it’s both motivational and inspirational. You’ll also possible that, on occasion,
need to arrive very early in the morning for the Ceremony, but it’s definitely Walkers may be temporarily
worth it. Specific times and locations will be announced well before the event. *At the time of this printing, the Avon Walk Rocky Mountains and Avon Walk Santa
held at a safe location until
You’ll drop off your gear, fill your water bottle, stretch a little and—before you Barbara are the only Avon Walks with a linear route, with the start and finish in two bad weather passes.
separate locations.
know it—you’ll be on the road!
10 Avon Walk for Breast Cancer AVONWALK.ORG 11
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Refunds And The Wellness Village
Transfer Policies An Important Note About Walkers and Cars Packing For The Weekend The Wellness Village is your
Much of the Avon Walk route may wind through city streets that will not be home for the night after your
A registration fee is required to
closed to traffic. You will need to be alert and use common sense in order Each Participant is permitted one gear bag weighing up to 30 pounds. first day of walking or crewing.
participate in the Avon Walk for
to stay safe around moving vehicles. We ask that you discourage family and We recommend a large backpack or duffel bag rather than a suitcase.
Breast Cancer. The registration Here, you will be welcomed with
friends from driving along the route to show their support as it can create a Everything must be packed inside of—or securely fastened to—your gear
fee is non-refundable, cheers and thanks. And you will
THE AVON WALK: NUTS
safety hazard. Pedestrian cheering station locations will be provided to you in bag. Luggage straps work well for attaching your sleeping bag to your gear
non-transferable, and does find just about everything you
advance of the event and will also be available online during the Walk weekend. bag. Please do not use bungee cords as they are dangerous for our Crew
not count toward a Walker’s need to relax and wind down
AND BOLTS
members and volunteers who will be lifting and handling your gear. You may
fundraising minimum. All
donations are non-refundable the avon walk weekend, cont.
wish to pack your clothes and sleeping bag in plastic in case of rain. Make
sure to label all of your belongings with your name. Please visit avonwalk.org
from your day’s trek. Services
will include:
and non-transferable.
Donations submitted and
Closing Ceremony for a complete list of items to consider bringing. • Hot showers
credited to a Participant’s • Sinks with running water
Each Avon Walk ends with a Closing Ceremony to celebrate your enormous • Delicious hot meals
account may not be transferred
accomplishment. Joined by friends, family, media and guests, the Closing (Saturday dinner and
to another Participant’s
Ceremony is a “must-see” and is one of the best ways to bring awareness to Sunday breakfast)
account. All fees and donations
the breast cancer cause and provide you with the opportunity to recognize the
are credited in U.S. dollars • Two-person sleeping tents
the avon walk weekend
huge difference you have made. You will see your fundraising pay off as grants
only and any donations made • Gear trucks to transport
are presented to local beneficiaries who are leading the fight against breast
by check should be made your luggage
cancer. It is the perfect end to a special weekend–you won’t want to miss it!
payable to Avon Walk for Breast • The official Avon Walk
Cancer. Only under special Shop
circumstances and with the
• Portable toilets
permission of an Avon Walk
manager will a Participant be
Event Policies And Procedures • Medical services
allowed to transfer from one • Physical therapy, podiatry
Nothing is more important than the safety of our Walkers and Crew. To ensure and chiropractic (may not
event city to another. Funds
your safety, we’ve established Policies and Procedures for the duration of be available at every event)
already raised in the first city
the weekend. Non-adherence to any Event Policy is grounds for immediate
must remain in that city, and • Evening entertainment, the
expulsion. See below for some of them and please refer to avonwalk.org for
transferring Walkers will be “Fireside Follies”
the full list, or ask your Walker Coordinator to send you the complete info.
required to raise the difference
FEAR-LESS
• Stretching and yoga
between the funds already classes
• Absolutely no use of cell phones, headphones or earphones, radios,
raised and the new city’s • Mini foot massages
or mini-TVs while walking. Cell phones may only be used in the
$1,800 minimum fundraising
safety of a Rest Stop or in the Wellness Village. • Dining and conversational
commitment. All transfers
areas
will require an additional
• You may not possess, or be under the influence of, alcohol or any illegal • Sponsor information and
registration fee for the new
substance at any time during the Avon Walk. activities
event city.
• Breast cancer, beneficiary
• The Avon Walk for Breast Cancer is a smoke-free event. and Avon Foundation for
Women information
• Wear your Avon Walk wristband (which includes your Participant number)
at all times.
• You may only walk on the route. You may not run. You may not use
bicycles, roller blades, roller skates, scooters or other motorized or
non-motorized means of transportation.
• Participants must always follow the rules of the road, as well as all
instructions given by local law enforcement officials, Avon Walk Staff and
Crew members.
12 Avon Walk for Breast Cancer AVONWALK.ORG 13
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sure to enclose a Donation Coupon and envelope and instructions for
your donors to submit their contributions. Samples of effective letters can
be found at avonwalk.org.
c. Use your Social Networks. If you’re a member of an online community
Avon Walk
fundraising tips
such as Facebook or Twitter, we encourage you to get the word out to your
contacts in this forum. Update your status online, post links to your Avon Fundraising Rewards
THE AVON WALK: NUTS
Walk page, and provide frequent fundraising and training updates. You can earn exciting
d. Hold a Fundraising Event. Host a fundraising party at your home or at a limited-edition rewards for
AND BOLTS
friend’s house. Ask your place of employment or house of worship if they stellar fundraising! Go to
will host a party on your behalf. www.avonwalk.org/rewards
e. Get the Big Gift(s). Almost everyone knows at least one person who is for details about the different
Chances are you have never done anything like this before. If that’s the able to support his or her fundraising campaign with a “Big Gift” ($500 or fundraising levels and the
case, then asking people for money may be uncomfortable at first. Don’t more). Think of your request as a business transaction. Make sure you are items you can earn. You can
Each Walker commits let that stop you—the more you do it, the easier it gets—so go ahead and armed with facts about the event and breast cancer to back you up, and also contact your Walker
to raising a minimum of get started! Once you begin, you’ll be amazed at the support you are likely present your request. Be sure to let the donor know that contributions are Coordinator for more info.
$1,800*. With the right to receive. As your donations come in, you’ll have a sense of pride in what tax-deductible to the extent allowed by law, and that larger donations can
approach (and our help), you’re doing, and you will be astonished at how generous (and grateful) be paid in monthly installments.
you will be surprised at how people can be. f. Be Creative! There are so many ways to raise money. Garage sales.
fundraising tips
Car washes. Bake sales. The only limit is your imagination!*
quickly you can meet—and
even exceed—that amount!
Creating A Fundraising Plan
It’s important to plan your fundraising campaign, deciding ahead of time how 4. Complete the Fundraising Worksheet
While Crew members are much you want to raise and how you plan to raise it. Of course, your plan can Visit avonwalk.org to see our sample fundraising plan and then complete
not required to fundraise, be changed and adapted along the way, but starting out with an outline of a worksheet to establish your own goal and strategy. You can also find our
we encourage you to do your strategy will make your job easier. Remember—with a little planning you Top 10 Fundraising Tips to maximize your plan. The hardest part is getting
so and will provide you with can and will achieve your goal! Below are four simple steps to maximizing started—begin today!
the same great support and your time and effort. Please visit avonwalk.org for detailed tips, strategies
fundraising tools available and worksheets.
to Walkers.
1. Set Your Fundraising Goal Expanding Your Fundraising Audience
*Walkers must meet the $1,800 The more money we raise, the closer we are to finding a cure and providing
FEAR-LESS
commitment through fundraising or everyone impacted by breast cancer with the care and services they need. Start by creating a list of every person you have ever met! Try starting with
deferred commitment by Event Eve Set your goal high. No one will hold you to it (except, maybe, yourself)! Just the list below and then check out our extensive lead list in our “Complete
in order to participate. setting it high will empower you to raise more! Fundraising Guide” when you log in at avonwalk.org for more ideas! #1 Fundraising Tip
1. Ask. So simple, but so easily
2. Define Your Fundraising World • Every person in your address book overlooked. If you don’t ask
Limiting yourself to just immediate family and friends will limit your • Every person on your e-mail list for a donation, you won’t get
fundraising abilities and the amount of money you will raise for breast cancer. • Everyone in your nuclear and extended family one. Just ask.
Expand your horizons through friends, acquaintances, social media and • Friends and acquaintances
Remember, you aren’t
more. The “Expanding Your Fundraising Audience” section of this handbook • Co-workers and business associates
asking for money for
will get you started.
yourself. You are raising
money for those who
3. Define Your Strategy desperately need it, and to
The basic components of your fundraising plan will include some or all of the
literally help save lives.
following elements. Please visit avonwalk.org for more detailed strategies, or
talk to your Walker Coordinator for ideas and advice.
a. Start Virtually—Online Fundraising. Set up your Personal Page on the
Avon Walk website at avonwalk.org. Compose your own e-mail (or choose
from the ones we’ve provided for you) and send it to everyone for whom you *Note: We encourage participants to be creative with their fundraising, but some states have
have an e-mail address. restrictions regarding certain fundraising efforts. Check with your local authorities to ensure
b. Send out Solicitation Letters. Write a letter explaining that you are you are in compliance with the regulations in your area. For example, participants cannot
walking in the Avon Walk for Breast Cancer and ask for support. Make fundraise in Massachusetts by holding raffles or poker tournaments.
14 Avon Walk for Breast Cancer AVONWALK.ORG 15
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A Message For Repeat Fundraisers
A common mistake made by repeat fundraisers is the misperception that Fundraising Worksheet: Monthly Goal
their past donors will not want to support them again. It’s not true! In fact,
past donors expect to get asked. People who are inclined to donate typically
plan their giving ahead of time. If they’ve supported you before, then they
are very likely to support you again. If for some reason they can’t contribute
THE AVON WALK: NUTS
A Message from Suze Orman, this time, they will tell you. But if you don’t ask, they will never be given that
Monthly Goal Total Strategy
Financial Expert and Special opportunity.
AND BOLTS
Ambassador for the Avon
Foundation for Women Share Your Big News! E-mail Letter
Give your fundraising a big boost (and at the same time help to spread breast November
Event Big Gift
You know, some of you who’ve cancer awareness) by using your local media. It’s quick, easy, and can help
participated in the Avon Walk in bring donations in from people and businesses within your community. Check
out “Fundraising Through Social Networking & Media” when you log in at E-mail Letter
prior years have said to me “Suze, December
avonwalk.org. You will find step-by-step instructions, a fill-in-the-blank press Event Big Gift
I have a hard time going back to
the same people and asking them release, and background information on the Walks—everything you need to
for money. They don’t have a job, spread your message far and wide. E-mail Letter
January
they don’t have a lot of money. I Event Big Gift
Be Persistent
fundraising tips
don’t want to ask them anymore for
money.” Wrong, wrong, wrong! Statistics show that the average person who plans to contribute to a cause E-mail Letter
must be reminded six times before they actually do it. Following up with a February
Event Big Gift
The greatest thing you can do potential donor may make the difference between getting a donation and not
in your life is—with pride, with getting one. It doesn’t hurt to remind contributors that all donations are tax-
E-mail Letter
power—to ask somebody to deductible to the extent allowed by law. March
Event Big Gift
change the world. Worlds can
be changed a dollar at a time,
five dollars at a time. And when E-mail Letter
April
somebody is feeling powerless in Event Big Gift
life, what makes them feel great
is when they give. When you give, E-mail Letter
May
FEAR-LESS
you feel generous. When you feel Event Big Gift
generous, you feel powerful. And
when you feel powerful, you start E-mail Letter
to attract money to you. June
Event Big Gift
When you go to people to ask
E-mail Letter
them to give to breast cancer, you July
Event Big Gift
need to understand that they are
actually in your debt for having a
source to give something to that E-mail Letter
August
changes the world. They owe you Event Big Gift
for that feeling of empowerment.
E-mail Letter
September
You aren’t to feel ashamed. You Event Big Gift
aren’t to use the economy as an
excuse. You aren’t to say “Oh, but E-mail Letter
I feel so bad asking.” You should October
Event Big Gift
feel great that they can give to
you, because it makes them feel
differently in the most positive way.
Right then, their lives change.
16 Avon Walk for Breast Cancer AVONWALK.ORG 17
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Fundraising Worksheet: Online Sample Fundraising Letters
Date of E-mail No. of E-mails No. of Donations Avg. $ per Reply Total Donations Visit avonwalk.org (or ask your Walker Coordinator) for a few examples of
extraordinary letters written by successful fundraisers in the Avon Walk for
Breast Cancer. Though they differ in style and content, each letter carries the
THE AVON WALK: EVENT
story of the Participant and conveys their passion for fighting breast cancer.
You can use some of these words or make up your own, but make sure your
letter reflects you and your own reasons for participating in the Avon Walk.
BASICS
Managing Your Donations
Fundraising Worksheet: Solicitation Letter
Receiving credit card donations through the Avon Walk website at
Date of Mailing No. of Letters No. of Donations Avg. $ per Reply Total Donations avonwalk.org is the easiest, quickest, and most effective way to fundraise.
After setting up your Personal Page on the website, send your potential
donors a solicitation e-mail, which will include a direct link to your donation
THE AVON WALK
page. With one simple click, your donor will be taken through the donation
process. Once completed, he or she receives an e-mail acknowledging their
gift. You, too, will be sent an e-mail informing you each time a donation has
been made to your account.
About Donation Coupons
For offline donations (e.g., checks and credit cards), you must use either the
Fundraising Worksheet: Big Gift Donation Coupons received with your registration kit or the Donation
Coupons that you download and print out from your Participant Center at
Date of Meeting Name Amount Requested Amount Received Total Donations avonwalk.org. Donation Coupons are part of an automated processing system
that signifi cantly reduces our processing costs, thereby allowing us to grant
fundraising tips
more money to the fi ght against breast cancer. Donation Coupons also help
to ensure that donations are credited to your personal Avon Walk account as
quickly and accurately as possible. To make that happen, Donation Coupons
must be used correctly. Please be sure to follow these guidelines:
1. Your Donation Coupons must be used for all check and credit card
donations. They are to be mailed directly to the Avon Walk bank’s P.O.
Box (pre-printed on the back of each coupon) where they will be properly
Fundraising Worksheet: Event credited to your Avon Walk account.
Type of Activity Date of Event Total Donations 2. Include one (1) Donation Coupon and one (1) check in one
(1) envelope for each donation. Do not use paper clips or staples.
3. Do not share your coupons with other Avon Walk Participants or use
another Participant’s Donation Coupons. The number on the bottom right
corner is specific to each Participant and determines who will get credit for
the donation. This number will not match your Participant ID Number.
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4. Please be sure that you and your donors complete each Donation Coupon Matching Gifts
using blue or black ballpoint pen, required for proper scanning by the Remind your donors to check with their employer to see if their company
electronic processing system. Please follow these directions: offers a Matching Gift program. These can double, or even triple, your
donations! All completed Matching Gift Forms (you must include
a. Enter your name and 6-digit participant ID Number on the top of each Participant Name and ID numbers) should be sent to:
Donation Coupon before you send it to your donors. Please call your Avon Foundation for Women
THE AVON WALK: EVENT
local Avon Walk office if you do not know your Participant ID number. Attn: Avon Walk—Matching Gifts
If you have any questions,
P.O. Box 1073
please call your local
b. You or your donors should fill out the Donation Coupon completely, Rye, NY 10580-1073
BASICS
Avon Walk office at
including the donor’s mailing address, in order for us to send them a The Avon Foundation for Women is a 501(c)(3) public charity:
1-888-426-WALK, visit
tax-receipt letter. Please note: Tax-receipt letters will only be mailed to Tax ID #13-6128447.
avonwalk.org, or e-mail
donors for donations of $250 and up.
info@avonwalk.org. Important Note: Please do not
If you have questions about Matching Gifts, please e-mail us at
Please help us lower costs depend on Matching Gifts to
c. If your donor wishes to remain anonymous, please tell them to write matchinggift@avonwalk.org or call 1-866-314-9255 and press *
by encouraging your donors meet your minimum donation
“anonymous” in the donor name area. We will not be able to send a (the star key).
to contribute to your requirement. Company
tax-receipt letter if they choose this option, so please be sure to make
fundraising account via the procedures vary significantly,
them aware of this.
Internet at avonwalk.org.
Tax Receipts and some Matching Gifts
THE AVON WALK
5. Request additional Donation Coupon booklet(s) and mailing envelopes The Avon Foundation for Women will mail a Tax Receipt to all donors who may take several months to
from your local Avon Walk office before you use your last coupon. You make a contribution of $250 or more through the mail. For gifts under $250, process. Matching Gifts will
may also request additional Donation Coupon booklet(s) after the event, donors should use cancelled checks or credit card statements as a record of not be credited to your account
if needed. In addition, should you wish to download and print out their gift. All online donations, regardless of amount, will be acknowledged until the Avon Foundation
personalized Donation Coupons, you may do so online in your with an e-mailed tax receipt following each transaction. For questions on tax for Women has received the
Participant Center at avonwalk.org. Do not mail any post-event checks or receipts, contact taxreceipts@avonwalk.org. Company’s check.
credit card donations to the bank P.O. Box without a Donation Coupon as
we will not be able to credit your account.
6. Please do not use photocopied coupons or use envelopes other
than those provided to you, as this significantly slows the process and
fundraising tips
increases the chance for errors.
7. Please do not send cash or include additional correspondence with
donations and Donation Coupons mailed to the bank P.O. Box in the
envelopes provided. Any correspondence, including Matching Gift
forms, should be mailed to: Avon Foundation for Women,
P.O. Box 1073, Rye, NY 10580-1073.
8. Please do not mail in bulk as it significantly delays processing
donations. Overnight deliveries cannot be accepted at any
USPS P.O. Box.
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A 12-Week Training Plan
This basic 12-week guide will help prepare you for the Avon Walk, no matter
what your fitness level is when you begin. You may also contact your Walker
training for the walk Coordinator or check our website to obtain additional 16-week and 8-week
THE AVON WALK: EVENT
training plans.
We strongly recommend that you see your doctor before beginning this
BASICS
or any fitness training regimen. Training for a multi-day endurance event
means building your endurance at a rate that’s appropriate for you. A general
guideline is an increase in mileage of about 10% per week; again, this may
need to be adjusted depending on your beginning fitness level.
Getting in Shape
What’s the best advice we can give you? Start now!
Whether you are a world-renowned athlete or a world-class couch potato,
you can do the Avon Walk! (The majority of our Participants fall somewhere Make Training Part Of Your Weekly Routine
in between.) Training for the Avon Walk will take both time and commitment Time on the pavement is your most valuable training. If the weather is not
THE AVON WALK
on your part, but the preparation and participation are well worth the effort. cooperative or your work schedule makes it difficult to take longer walks,
try spinning classes, swimming or other cross-training activities to build
There are several steps you should take to adequately prepare and train endurance. You can buy or borrow a treadmill so that you can walk inside
for the Avon Walk. Take advantage of volunteer-led Training Walks in your your house, no matter what the weather or the hour. Try to commute or run
area—meet other Walkers like yourself and gain experience walking in errands on foot; park as far away from the store as possible and walk a little
groups. (Please consider becoming a Training Walk Leader. No experience while shopping. By doing so, those miles will add up before you know it.
is necessary. Call your Walker Coordinator or local Avon Walk office for more
details.) Join Our Organized Training Walks As Often As You Can
You will make friends and be able to practice walking in a group—all at the
Because your safety is our number one priority, we strongly suggest following same time! Allow yourself enough time so that you won’t feel rushed. Go at
our training guidelines found on avonwalk.org. your own pace—it’s not a race. If you are a beginner, a six-mile Training Walk
training for the walk
may take you 2+ hours. Include time for stretching, preparation and recovery
Hydration
(like maybe a nap!).
It is important that you remain
Online Training Resources Speaking of recovery, take the time to rest each week. This will allow your
hydrated while you walk. Take
the first step in hydration by
body to recover and adapt, which will enable you to become stronger. Get
purchasing a water bottle for
The Avon Walk website is filled with tools to help you plan and organize your plenty of sleep and eat well. And hydrate, hydrate, hydrate!
training walks and bring it with
training schedule. Log in to your Participant Center to find:
you to your Avon Walk event!
See the end of this section for a sample training plan created for Avon
Remember to drink at least
• Complete 16, 12, and 8-week training plans Walk Participants. You can also access it on our website.
every 30 minutes during your
• 50 walking tips
walks. Your thirst will often
• Training walks in your area
depend on the temperature;
• Discounts from local business partners for everything you need!
the more you sweat, the more
you want to drink. However,
you need to drink just as much
in colder weather, even when
you don’t feel thirsty. If you
are thirsty, you are already
beginning to dehydrate.
Dehydration can lead to
serious physical problems.
Remember—drink before
you are thirsty.
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Walking Gear Smart Clothing
You don’t have to spend a lot of money on top-of-the-line equipment, but Use common sense when purchasing your sports bra, pants, shorts, t-shirts,
investing in a few clothing basics will help to keep you more comfortable etc. Choose clothing that won’t ride up, isn’t restrictive, and won’t cause
while walking. chafing. Shirts made of wicking material will help keep you comfortable. Be
prepared for the weather: It’s a good idea to layer clothing during a long walk
THE AVON WALK: EVENT
Tips For Choosing Walking Shoes since both you and the day may warm up!
The most important piece of equipment you will buy for the Avon Walk is a
Water Bottle
BASICS
good pair of athletic shoes. The following tips from our National Sponsor,
Reebok, will help you to be blister-free at the Closing Ceremony! There’s one other walking essential: a water bottle (or two) or a hydration
system. How you carry your liquid is up to you, but you must carry it. Get
A few shoe basics: used to hydrating often, even on short walks. You will be glad this habit exists
• Shop for shoes in the late afternoon. Feet tend to swell during the day. once you move into longer distances. You must bring your own water bottle
• Either a lightweight walking shoe or a running shoe may be worn for this or hydration system for the Avon Walk events. Special Avon Walk water
event. Try one of each to see what feels better for your foot type. bottles are available for purchase at avonwalkshop.org.
• Leave space (½–¾ inch) between the tip of your longest toe and the end
of the shoe while standing. Optional Gear
• Athletic shoes should be comfortable from the start, requiring minimal It’s up to you if you want to walk with a pedometer, a fanny pack, or any
THE AVON WALK
break-in. other additional walking gear, or if you want to try any anti-blister/anti-
• When you try on shoes, make sure that you try them on both feet. If one friction products. Remember, you want to be comfortable while walking, so
foot is larger than the other, fit the larger foot. experiment with what will work best for you during your training, and make
sure you’ve “test-walked” the clothes you will wear on the event. Be sure to
Check out our Coolmax ®
• Make sure the heel fit is snug and does not slip up and down when
check out our list of Participant Discounts online so that you can get help
you walk.
pink ribbon socks at (and discounts) from the experts! Visit avonwalk.org for a listing of Participant
• Make sure you have ample room in the forefoot for your toes to spread.
avonwalkshop.org! • Always consider the four most important benefits when choosing a shoe: Discounts from local Business Partners in your area, and visit
Fit, Comfort, Cushion and Control. avonwalkshop.org for great socks, water bottles, and other gear.
• Remember to replace your walking and running shoes every 300 to 500
miles (4–6 months for regular walkers/runners).
training for the walk
• When you find a shoe that works, buy two pairs and alternate between them.
The Importance Of Stretching
Socks Stretching is perhaps the most important part of any exercise program.
Your choice of socks can make a big difference in your walking comfort at
Stretch prior to, during, and after a Training Walk to help warm up your
very low cost. Nothing can ruin a walk faster than blisters, which are caused
muscles and prevent injuries. Visit avonwalk.org for complete descriptions of
by moist feet and friction. It is vital that you find a sock that keeps your feet
stretches that will help you go the distance.
dry and comfortable and provides cushion and support.
Remember when shopping for socks: A Few Stretching Tips
• No Cotton. You want a sock that will wick away the moisture. Socks that • Stretch s-l-o-w-l-y
are 100% cotton will absorb all the moisture. Not only will your feet get soggy • Never bounce or force a stretch
and uncomfortable, but your chance of developing blisters also increases • Hold each stretch for at least 10 seconds
significantly. A blend with a low percentage of cotton is okay. • Breathe deeply while stretching; on an exhale, gently try to stretch
• Look for socks that are made from either synthetic fibers (acrylic, a little farther
Coolmax ®, nylon, Polartec) or a blend of natural fibers (cotton, wool) and
IN IT to save lives
• Don’t worry about how far you stretch overall; regular stretching will
synthetic fibers. These socks are designed to wick away moisture and increase your flexibility
keep your feet dry. • Stretching should always feel good! Because 41,000 people
• Try on different socks to see which ones are best for your feet. Socks
will lose their life to breast
offer different kinds of thickness and padding. Socks that are padded in
the heel and toe areas are good for Walkers who are prone to blisters in
cancer this year.
those areas.
• Make sure your socks are compatible with your sneakers. Socks that don’t
fit cause bunching, and bunching can cause blisters.
• Seamless socks are best for going the distance.
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Basic Stretches
1. Calf Stretch Your Training Plan
Stand a few inches from a wall, leaning your forearms against it with your
head down. Slide your left leg back away from the wall, keeping the heel
Week Mon Tues Wed Thu Fri Sat Sun Total
on the ground, until you feel a stretch in your left calf. Hold for 20 seconds;
repeat on right leg.
THE AVON WALK: EVENT
Recovery X-train X-train Endurance Endurance
Brisk Moderate
2. Quad & Knee Stretch 1 Walk 20-30 20-30 Walk Walk 15
3 mi 3 mi
Stand a few inches from a wall and balance yourself with your left hand. Bend 15 min min min 4 mi 3 mi
BASICS
your left leg up behind you and grasp the top of your left foot with your right Recovery X-train X-train Endurance Endurance
Brisk Moderate
hand, gently pulling your heel toward your buttocks. Hold 10–15 seconds; 2 Walk 20-30 20-30 Walk Walk 18
3 mi 3 mi
repeat on other side. 15 min min min 6 mi 4 mi
Recovery X-train X-train Endurance Endurance
3. Groin Stretch Brisk Moderate
3 Walk 20-30 20-30 Walk Walk 21
Sit with the soles of your feet together at a comfortable distance. Hold your 3 mi 3 mi
15 min min min 8 mi 5 mi
feet and slowly pull your torso toward them, bending from the hip, not the
Recovery X-train X-train Endurance Endurance
shoulders. Hold 15–20 seconds. Brisk Moderate
4 Walk 20-30 20-30 Walk Walk 24
3 mi 3 mi
15 min min min 10 mi 6 mi
THE AVON WALK
4. Hamstring Stretch
Sit with your left leg straight in front of you and the sole of your right foot Recovery X-train X-train Endurance Endurance
Brisk Moderate
resting on your left inner thigh. Slowly and gently lean forward from the 5 Walk 20-30 20-30 Walk Walk 26
3 mi 3 mi
hips toward your left foot. Do not lock your left knee—it should always be 15 min min min 12 mi 6 mi
slightly bent. You can increase this stretch by wrapping a towel around your Recovery X-train X-train Endurance Endurance
Brisk Moderate
left foot and using it to gently pull your torso closer. Hold for 15 seconds; 6 Walk 20-30 20-30 Walk Walk 29
3 mi 4 mi
repeat with right leg. 15 min min min 13 mi 7 mi
Recovery X-train X-train Endurance Endurance
5. Upper Hamstring & Hip Stretch Brisk Moderate
7 Walk 20-30 20-30 Walk Walk 34
From a seated position, bend your left leg up toward your chest using one 4 mi 4 mi
30 min min min 15 mi 7 mi
hand on your left ankle, and the other around your bent knee (you may
training for the walk
Recovery X-train X-train Endurance Endurance
choose to lean against a wall for support). Pull the entire leg toward you. Brisk Moderate
8 Walk 20-30 20-30 Walk Walk 37
Hold for 15–20 seconds; repeat with right leg. 4 mi 4 mi
30 min min min 17 mi 8 mi
6. Back & Body Stretch Recovery X-train X-train Endurance Endurance
Brisk Moderate
With hands shoulder-width apart, grasp the top of a ledge, refrigerator, file 9 Walk 20-30 20-30 Walk Walk 41
4 mi 4 mi
cabinet, or anything firmly rooted that is slightly taller than you. With your hips 30 min min min 20 mi 9 mi
directly above your feet and your knees slightly bent, let your body “drop” so Recovery X-train X-train Endurance Endurance
that your hands and arms are bearing most of your weight. Hold for at least Brisk Moderate
10 Walk 20-30 20-30 Walk Walk 44
20 seconds. 4 mi 4 mi
30 min min min 22 mi 10 mi
Recovery Endurance Endurance
7. Shoulder Stretch Moderate X-train Moderate X-train
11 Walk Walk Walk 22
Raise your shoulders toward your ears, tensing the muscles in your shoulders 3 mi 20 min 3 mi 20 min
30 min 8 mi 4 mi
and neck. Hold for 5 seconds and then relax; repeat 3–4 times.
Recovery
Moderate Moderate Avon Avon
8. Chest Stretch 12 Walk Rest Rest
2 mi 2 mi Walk Walk
Interlace your fingers above your head, palms facing upward. Push your arms 15 min
slightly back and up. Hold for 10 seconds; repeat 3–4 times.
9. Triceps & Side Stretch
Reach arms overhead and grasp left elbow with right hand. Bend your left
arm behind your back and gently pull your elbow behind your head. Keeping
knees slightly bent, bend your torso to the right as you continue to pull your
elbow. Hold 10 seconds; repeat on other side.
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Your Training Log
Week
Weeks
Until Event
Mon Tues Wed Thu Fri Sat Sun Total a few
final words
THE AVON WALK: EVENT
12 Wks
1
Out
BASICS
11 Wks
2
Out
3
10 Wks
Out
IN IT For As Long As It Takes
By now we hope you’re feeling well-prepared and motivated for one of the
9 Wks greatest weekends of your life. You should feel incredibly proud about the
4
Out commitment you’ve made, and we hope your participation in the Avon Walk
THE AVON WALK
will be as meaningful to you as it will be to the millions of people whose lives
8 Wks you’re changing.
5
Out
Your dedication to ending this disease is truly saving lives—and we hope
your involvement in this important movement lasts long after you reach the
7 Wks
6 finish line. There are so many needs in the breast cancer community and so
Out
many ways you can help. Whether you re-register to participate in an Avon
Walk next year, or you volunteer at a local clinic, or remind your best friend
6 Wks to have her annual mammogram, please join us in our commitment to end
7
Out breast cancer. Millions of people are counting on us. IN IT to fuel research
a few final words
5 Wks Thank you for your support, and good luck. We’ll see you out on the road!
8
Out Nearly $700 million has
been raised for breast
4 Wks cancer by Avon Walkers
9
Out and Crew and the
Avon Foundation for
3 Wks Women worldwide.
10
Out
2 Wks
11
Out
1 Wk
12
Out
28 Avon Walk for Breast Cancer AVONWALK.ORG 29
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are encouraged to join in the fun!) as all event IDs and supplies will be
mailed in advance of the event weekend. Online Check-In will be available
frequently
approximately six weeks prior to each Avon Walk.
Opening Ceremony—A moving and motivating kickoff to your Avon Walk
used terms
weekend and the formal start of the event.
THE AVON WALK: EVENT
Participant Center—Your online resource center and home base for
fundraising and training tools. Your Participant Center is accessed
BASICS
using your username and password and is available to registered
Participants only.
As a member of the Avon Walk community, you’ll become accustomed to Participant Discounts—Special offerings from local business partners for
hearing some terminology unique to the Avon Walk experience. Before you goods, services, or other benefits to help Avon Walk Participants prepare
know it, you’ll be fluent in “Avon Walk-Talk”! for the event.
Closing Ceremony—A celebratory and inspiring completion of the event. Participant ID #—This is a number that you receive once you are
A “must-see” for all Participants, friends and family, it’s when we present officially registered for the Avon Walk. This number is used to identify you
THE AVON WALK
cancer centers and community organizations with grants that will enable throughout the event from donation coupons to your on-event wristband.
them to continue their amazing work!
Personal Page—Your online fundraising page where you can send out
Crew—Registered Participants who volunteer and commit to working the e-mails to prospective donors as well as thank-you notes using your own
entire Avon Walk weekend to support the Walkers. electronic address book. You can direct people to this page to make online
donations to your Avon Walk fundraising. You can post your personal story
Crew & Volunteer Coordinator—An Avon Walk staff member who serves and photos, and keep people updated on your training and fundraising
as personal contact for each Crew member and Volunteer. progress.
Crew Introduction Meetings—Meetings are held once a month for newly Quick Stop—A safe area on the event route providing water, sports drinks
registered and prospective Crew members to learn important facts about the and portable toilets.
frequently used terms
event and what it means to be a member of the Crew.
Rest Stop—A safe area on the event route providing snacks, water, sports
Crew Training—Approximately 4–6 weeks prior to the Avon Walk weekend, drinks, portable toilets, medical services and a place to rest.
this mandatory training event occurs in each Avon Walk city. Crew members
will meet their teammates, talk with their Team Leaders and get some Sponsor—Provides cash and/or in-kind products or services to the Avon
hands-on experience for their role during the event weekend. Walk at a local or national level.
Donation—Money given, or pledged over time, on behalf of a Participant. Sweep—A van which patrols the route to pick up Walkers who may need
Check and credit card donations are accepted. The easiest and most medical support or who are behind the pace necessary to complete the day’s
convenient way to get donations is online through your Personal Page. route before dark.
Event Eve—Held on Friday, the day before the Avon Walk starts, from Training Walks—Regularly scheduled volunteer-led walks of varying levels
mid-afternoon to early evening. Participants officially check in, receive designed to help Walkers improve their physical stamina and endurance.
Avon Walk wristbands, get tent assignments and hand in any last-minute
donations. Walker—An individual who has registered to walk in the event.
Introduction Meeting—An opportunity for newly registered and prospective Walker Coordinator—An experienced Avon Walk staff member who will
Walkers to hear a presentation about the Avon Walk, ask questions, and serve as the main contact for Walkers.
learn how to create a fundraising and training plan.
Wellness Village—The final destination for all Participants at the end of
Online Check-In—Allows you to complete all required pre-event the first day with sleeping tents, food, entertainment, showers, medical care
administrative tasts conveniently from your Participant Center. Walkers and more.
who complete Online Check-In are not required to attend Event Eve (but
30 Avon Walk for Breast Cancer AVONWALK.ORG 31
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Contact Us Notes Notes Rocky Mountains, June 25-26
950 S. Cherry Street
General Contact Information ________________________________ ________________________________ Suite G-16
avonwalk.org Denver, CO 80246
________________________________ ________________________________
THE AVON WALK: EVENT
1-888-426-WALK PH: 303-753-2363
info@avonwalk.org FX: 303-753-7590
(please include your Avon Walk ________________________________ ________________________________ info.rockymountains@avonwalk.org
BASICS
city when submitting questions)
________________________________ ________________________________ San Francisco, July 9-10
Website/Technical Help 180 Montgomery Street
webmaster@avonwalk.org ________________________________ ________________________________ Suite 925
San Francisco, CA 94104
Avon Foundation for Women ________________________________ ________________________________ PH: 415-834-0404
avonfoundation.org FX: 415-834-0408
1-866-505-AVON ________________________________ ________________________________ info.sanfrancisco@avonwalk.org
info@avonfoundation.org
________________________________ ________________________________
THE AVON WALK
Santa Barbara, September 17-18
2011 Event Information 4929 Wilshire Boulevard
________________________________ ________________________________ Suite 255
Houston, April 16-17 Los Angeles, CA 90010
5487 San Felipe ________________________________ ________________________________ PH: 323-931-3003
Suite 1700 FX: 323-931-3028
Houston, TX 77056 ________________________________ ________________________________ info.santabarbara@avonwalk.org
PH: 713-968-9250
FX: 713-968-9251 ________________________________ ________________________________ New York, October 15-16
info.houston@avonwalk.org 110 Wall Street
________________________________ ________________________________ 3rd Floor
Washington, DC, April 30-May 1 New York, NY 10005
2000 L Street, NW, Suite 717 ________________________________ ________________________________ PH: 212-586-8720
notes
Washington, DC 20006 FX: 212-586-0325
PH: 202-457-8701 ________________________________ ________________________________ info.newyork@avonwalk.org
FX: 202-457-8708
info.dc@avonwalk.org ________________________________ ________________________________ Charlotte, October 22-23
501 E. Morehead Street
Boston, May 14-15 ________________________________ ________________________________ Suite 5
577 Massachusetts Avenue Charlotte, NC 28202
2nd Floor ________________________________ ________________________________ PH: 704-377-3144
Cambridge, MA 02139 FX: 704-377-7349
PH: 617-576-3113 ________________________________ ________________________________ info.charlotte@avonwalk.org
FX: 617-576-3110
info.boston@avonwalk.org ________________________________ ________________________________
Chicago, June 4-5 ________________________________ ________________________________
4147 N. Ravenswood
3rd Floor, Suite 300 ________________________________ ________________________________
Chicago, IL 60613
PH: 773-248-3120 ________________________________ ________________________________
FX: 773-248-3160
info.chicago@avonwalk.org
32 Avon Walk For Breast Cancer AVONWALK.ORG 33
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TAKE THE FIRST STEP. REGISTER NOW.
AVONWALK.ORG
1.888.426.WALK
BECAUSE EVERY STATISTIC
IS SOMEONE’S BEST FRIEND
AVONWALK.ORG 1.888.426.WALK
2011: 9 CITIES. 1 GOAL. ROCKY MOUNTAINS, JUNE 25–26
HOUSTON, APRIL 16–17 SAN FRANCISCO, JULY 9–10
WASHINGTON, DC, APRIL 30–MAY 1 SANTA BARBARA, SEPTEMBER 17–18
BOSTON, MAY 14–15 NEW YORK, OCTOBER 15–16
2011 AVON WALK
CHICAGO, JUNE 4–5 CHARLOTTE, OCTOBER 22–23
Connect with us on Facebook and Twitter.
REmEmbER, EARLy dETECTION HELPS SAVE LIVES.
Discuss breast cancer screening with your doctor. Make informed decisions about
what age to start mammography. Get to know your risk and risk reduction strategies.
Participant Handbook
national sponsor:
thank you
For being IN IT TO ENd IT.
Fill out the following information to keep handy:
Thank you for stepping out in the fight against breast cancer. By participating in
the Avon Walk for Breast Cancer, you’re joining a movement of people all over My Participant ID Number
the world who are passionately dedicated to ending this devastating disease.
______________________________________________________________
Every three minutes someone is diagnosed. But you’re doing something
meaningful to change that right now. My Walker Coordinator or Crew Coordinator’s Information
______________________________________________________________
Because of your participation, those affected by breast cancer won’t have to face
it alone, and researchers will make advances in their quest for a cure. Because Name
of your determination, lives will be saved. And our children may not have to live
______________________________________________________________
with the same devastating statistics we face today.
Phone
As you walk with other Avon Breast Cancer Crusaders, you’ll be inspired and
______________________________________________________________
energized by your shared mission. It’s an incredible weekend and a life-changing
experience, and we know you’re anxious to get started with the preparations. Ext.
So let’s go!
______________________________________________________________
With this Avon Walk Participant Handbook and our online resources, you’ll E-mail Address
notes
have all the information you need to make your experience a meaningful one.
______________________________________________________________
You’ll find details about the event, strategies for meeting and exceeding your
fundraising goals, and tips for getting into the physical shape necessary to take My Avon Walk Website Username and Password
on this exciting adventure. And this Participant Handbook is just the beginning
______________________________________________________________
of the support you’ll receive. We’ll be here every step of the way to help out
with anything you need.
Thank you again for being IN IT TO END IT. We can’t wait to see you
on the Walk!
2 Avon Walk for Breast Cancer AVONWALK.ORG 35