A STROMBERG SALES-AID PUBLICATION
I D E AS
to help you
increase
profits with
umbrellas
From:
StrombergBrand
TM STROMBERGBRAND ®
The only umbrella supplier you will ever need SINCE 19 42
DID YOU KNOW?
Ten historic facts about the evolution of umbrellas
1 Keeping the sun off—
The word “umbrella” is derived
from the latin word umbra
6 Early umbrella materials—
Until the 18th. Century, umbrellas were
still made with whalebone ribs and oiled
meaning shade. cotton or silk canvas.
2 The power of umbrellas—
The first umbrella appeared over 3,000
years ago in Egypt where umbrellas
7 An umbrella by any other name—
Some synonyms for umbrella are: brolly,
bumbershoot, mush, roundtop,
simbolized religous power. shower stick and umbersoll.
3 The wisdom of umbrellas—
In ancient India, umbrellas were used
in religious processions and represented
8 Umbrellas signaled nuptials—
In Germany it was customary to
carry a red umbrella while delivering
spirtitual wisdom as well as power. wedding invitations.
4 Umbrellas to ward off evil—
An umbrella was included among
The Buddhas Eight Treasures to
9 Umbrellas to march by—
The French National Guard carried muskets
on their right shoulders and umbrellas on
keep away evil desires. the left during military exercises.
5 The umbrella of love—
In old Brittany, if a man held a woman’s
umbrella as they strolled, it meant
10 The modern umbrella—
The modern umbrella, with steel ribs
and silky fabric, was patented by
they were engaged. British inventors in the 18th. Century.
Stromberg has a history of Awards & Recognition
PPAI PPAI PPAI
Supplier Supplier Supplier
Achievement Achievement Achievement
Award-Gold Award-Silver Award-Silver
PPAI
PPAI PPAI
Supplier
Supplier Supplier
Star Award
Achievement Achievement
Winner
Award-Silver Award-Silver
ASI 89955 Certified Member:
PPAI 114212
UPIC 1ASTRMBG WBENC
Women’s Business Enterprise
STROMBERGBRAND
SINCE 19 42
®
SAGE 57801 National Council www.strombergbrand.com
•Umbrellas have a high perceived retail value & are thus profitable to sell.
•Umbrellas have a very high frequency of customer reorders.
•Umbrellas convey caring about health & safety to the recipient.
Industry
Automotive, Aeronautic, Marine, Energy,
Environmental, Food, Beverage & Agricultural:
•Product promotion programs.
•Sales tools for agents & representatives.
•Industry trade show promotional gifts
•Employee production rewards & safety programs.
•Sales meetings, corporate outings & customer sales.
Electronics
Consumer Products, Communications,
Computers, Phones & OEM Suppliers:
•New service contract signer gifts.
•Knowledge worker recruitment programs.
•Gift-with-purchase consumer product programs.
•Network provider awareness promotions.
•Golf & sports event sponsorhips.
Entertainment
Casinos, Theaters, Concert Halls,
Clubs, Carnivals, Musical Events & TV:
•Special shows & events promotions.
• Promotional player rewards programs.
•Group sales incentive programs.
•On-site gift shop & souvenir sales.
•Public relations & publicity campaigns.
...than Retailing
with an Shopping Centers, Convenience Stores,
Specialty Food Stores & Supermarkets:
umbrella. •Courtesy for rainy days at fashion stores.
•Community events & sports sponsorhips.
•First-time shopper rewards incentives.
•Gift-with-purchase programs.
•Grand opening celebrations.
WHO BUYS UMBRELLAS?
Anyone who needs a practical promotional tool including these
proven umbrella purchasing industries:
Healthcare
Hospitals, Medical Groups, HMO’s, Doctors, Dentists,
Nursing Homes & Medical Laboratories
•Gifts for Nurses Week & Hospital Week (May).
•ANew employee recruiting programs.
•New customer or plan member promotions.
•On-site gift shop or pharmacy sales.
•Promoting health programs & blood drives.
Education
Grammar & High Schools, Colleges &
Universities as well as organizations:
•Gifts for teachers, PTO’s & backers.
•Graduation momentos or gifts.
•Campus bookstore sales.
•Fund raising for sports teams & clubs.
•Promoting alumni programs & alumni gifts.
Financial
Banks, Credit Unions, Savings & Loans, Insurance
Companies, Brokerage Firms & Financial Counselors:
•Gifts for new customers or new accounts.
•Promotional items at sales meetings; trade shows.
•Sponsoring golf tournaments or sports teams.
•Prospecting tools for sales people; agents.
•Promote “Umbrella Coverage” products.
Hospitality There is
Hotels, Resorts, Restaurants, Inns, B&B’s no better
Food Courts, Bistros & Cruise Ships: way to
•Gifts for guests or travel agents.
•Courtesy umbrellas for rainy days. win friends
•Employee morale & rewards programs. & influence
•On-site souvenir & gift shop sales.
•Promoting special events & tournaments. people...