MCNY

							                                                  Manufacturers Association
                                                  of Central New York




                                                                                                                                                               C A S E
                                                  Serving Members Better




                                                                                                                                                               S T U D Y
Customer Details                                  Manufacturers Association of Central New York organizes and
Manufacturers Association
of Central New York                               streamlines its processes and creates more time for member
www.macny.org
                                                  services with CDC gomembers On Demand solution.
Country or Region
North America                                     Replacing a ten-year-old system                     was the functionality attractive to MACNY, but
Industry                                          The Manufacturers Association of Central            because it was delivered in a software-as-a-
Not-for-Profit                                    New York (MACNY) is the eyes and ears of            service (SaaS) model, it had the lowest total
                                                  the manufacturing industry in New York. Their       cost of ownership, which provided the best
Customer Profile                                  members depend on them to relay any new             value to them.
Manufacturers Association of Central New          practices, policies, and regulations while
York (MACNY) is a trade association                                                                   Implementing On Demand
representing industrial manufacturing             maintaining a close community.
companies, as well as accounting firms,                                                               Because MACNY had been using their former
insurance agencies, law firms, financial          MACNY wanted to add more functionality and          system for ten years, there were a lot of
institutions, and other businesses that           features to their database application in order     historical data that needed to be converted and
support manufacturers. MACNY has ten              to create more value for members and the            transferred into CDC gomembers On Demand.
full-time employees to manage all functions of    association. They had been using their current
the organization, including, events, education,
                                                                                                      Even with an extremely complex data set, the
                                                  system for ten years, which meant many              On Demand implementation team was able to
grants, sales, and office administration.
                                                  new capabilities were not possible to integrate     accommodate all of the existing information
Business Situation                                into their system. Not to mention, they had         and data fields so that MACNY had a true
MACNY had been using the same association         been continuously paying an annual                  historical picture of their member interactions.
management system for ten years, and it did       maintenance fee for the application, even
not provide the basic modern features and         though the maintenance they wanted done             “The migration was much easier than I
functionality they needed. It was missing
                                                  was not possible.                                   anticipated,” said Lawyer. “The services team
key member relationship and new member
development functionality, including processes                                                        was able to migrate years of activity, which
for selling key MACNY professional services.
                                                  “Our software did not support the member            allowed us to keep a historical record on
includingweb capabilities to process online       development process we needed,” said John           our members.”
dues and events transactions.                     Lawyer, Director of Purchasing and Technology
                                                  Solutions at MACNY. “We needed a system             Results and Key Benefits
Solution
                                                  with a robust process management capability
A CDC gomembers On Demand solution from                                                               As a result of using CDC gomembers On
                                                  that would not only let us manage current and
CDC Software provides MACNY with user-                                                                Demand, the Manufacturers Association
friendly processes that can be scaled to their    new members, but our sales, as well.”
                                                                                                      of Central New York has experienced big
needs. By switching to On Demand, MACNY
                                                                                                      improvements in efficiency and in responding
was able to concentrate more on serving           Deciding on Their Next Move                         to the needs of members.
members and improving the industry rather
than maintaining an out-of-date system.
                                                  In late 2007 MACNY began evaluating
                                                  association management software (AMS)               Reporting has become easier, with their unique
Benefits                                          packages for their organization. They looked at     model organized around member services.
• The Process Management feature organized        six different systems: four client/server–based     On Demand’s capabilities allow MACNY to
  and streamlined three processes: managing       applications and two hosted/web-based               review all their services for members and
  the sale of services, increasing the use        applications. These systems varied in cost,         ensure that member needs are addressed
  of services by members , and managing
  member orientations                             functionality, and platform.                        in a timely manner. Similarly, the reporting
                                                                                                      features allow them to create ad hoc lists for
• More efficient reporting due to the ability     After reviewing all the solutions, they a decided   marketing campaigns to target interest groups
  to create ad hoc lists for marketing            CDC gomembers On Demand solution was
  campaigns to target interest groups, identify                                                       and pull reports to identify event participation/
                                                  the best fit for their association. By switching    attendance and purchase tickets.
  event participation/attendance, and view
  purchase histories                              to On Demand, MACNY would receive the
                                                  essential association management functionality      “There has been increased awareness of which
• Faster response to members’ policy and
                                                  they needed, including the ability to manage        services our members are using or not using,
  regulatory questions by using the task
  capabilities to record, monitor, and            education, events, billing/invoices, and member     as reflected in our reports,” Lawyer said. “This
  effectively respond                             relationships, as well as a configurable process    has really given us the opportunity to reach out
                                                  management capability not available from any        to our members and get them more engaged
• Increased number of events and attendance
  at events by 30%                                of the other solutions they considered. Not only    with MACNY and with our other members.”




                                                                                                                                  CDC gomembers | Case Study
                     On Demand’s Task feature allows each member question to                 module helps them organize and streamline three processes:
                     be logged and the response managed. Tasks can provide                   managing the sale of services, increasing the use of services
                     simple “to-do” tracking and full-featured task management               by members, and managing the orientation of members.
                     with scheduled and due dates, categorization, time tracking,
                     journaling, assignment to and acceptance by staff members,              The use of On Demand has been instrumental in helping
                     and sub-tasks.                                                          MACNY expand its event programs. “With the support of the
                                                                                             process management feature, we have seen a 30% increase
                     MACNY has also made extensive use of the Process                        in the number of events we hold and the number of attendees
                     Management capability, making it the key benefit. The                   at the events,” Lawyer said.
                     process modeling capability allows any repeatable process
                     to be modeled, linked with members or prospects, reported               Using CDC gomembers On Demand, MACNY is equipped to
                     on, and thus managed. Processes may be simple, or                       continue to deliver great service, events, and experiences to
                     complex with multiple phases to track. In MACNY’s case, the             its members for years to come.




Learn how the CDC gomembers On Demand solution meets your organization’s management needs.
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