SEO is a critical marketing strategy for any retail business who is serious about building a long-term profitable venture online. SEO is not just about getting to the first page of Google, it also helps brand your company & build credibility in your brand. In addition search engine traffic produces higher conversion rates. This is one of the many aspects of SEO that will be covered at an SEO conference.
There is a lot more to search engine optimization than meets the eye, such as the varying results of the traffic you can get depending on where you are on the first page of Google.. It's not just about being on the first page either, it's just as equally about what keyword you are on the first page for and in what place.
SEO can be an expensive venture, if done incorrectly can be even more expensive. When attending and SEO conference you will understand exactly what you need to do before you embark on a fully fledged SEO marketing campaign. SEO in general terms can be broken down into two parts, one is the on page factors, the other is off page factors.
Although both are important, one can be effected by the other if not done correctly. The fact is this, the off page elements are generally more important as this gives more of an organic indicator as to who is linking to you over that of the on page factors where the webmaster has complete control as to what keywords he or she uses on a page.
There is also the social element and the level of interaction on your website. Google is taking social activity very serious. Facebook results are now showing up on Google search results, the more people who are talking about your business the more Google pays attention. It's the busy restaurant scenario, people want to go to a busy restaurant over that of a restaurant that is not very busy. The reason for this is the social nature of our being, if it's busy it must be good.
At an SEO conference you will get cutting edge tactics and strategies that are working today so you k