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How To Create An Email Newsletter (DOC)

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					How To Create An Email Newsletter
A great way to build an email list is to publish an email newsletter and you can then sell products
to your subscribers. Here are a few tips on how to create an email newsletter.

1. Maintain focus. A narrowly focused newsletter performs better than a broad themed one.

This is because it is easier to get people to subscribe to it. Also it is an excellent way to sell
targeted niche products. As an example, publishing an email newsletter on putting it is likely to
do better than a newsletter on golf in general.

2. Make use of a good auto-responder. It is very important that your email newsletter gets
through spam filters and into a person's email inbox.

This is why you need to use a quality auto-responder. Get Response and Aweber are two of the
best.

3. Always be consistent. This does not mean that you have to publish every day or even every
week if you don't want to.

What is important is that you set a schedule and stick to it. If you decide on a monthly
newsletter then consistently get your newsletter out every month on the same date so people
get used to seeing it.

4. Include useful information. Bear in mind that email newsletters are not sales letters. You can
send out solo email ads for that purpose.

When people receive useful information they will be glad they subscribe to your newsletter. Also
the more unique information you can include in your newsletter the more subscribers you will get
and keep.

5. Use your newsletter to sell advertising. Selling top sponsor adverts, bottom sponsor adverts,
classified adverts and email solo adverts is a way you can make money. Just don’t over advertise
in your newsletter to the point that people can't find the quality information you provide.

6. Use it for Branding. Ensure that you get the header at the top of your newsletter. Also if you
are going to include colors into your newsletter make it match the theme of your blog or
website.

You will be doing a good job of branding your Internet business when people get used to seeing
the same things over and over from you.

7. Publish several email newsletters. Many Internet marketers branch into multiple niches but
neglect the things that were successful with when they first started.

By publishing a newsletter for every niche that you are involved in is a great way to make more
money in that targeted niche. If you work at adding subscribers to every newsletter you have,
you will be amazed at how much more income you can generate.
The above are a few tips on how to create an email newsletter. You will discover that an email
newsletter that is published on a consistent basis, to people who choose to receive it, becomes a
very valuable business asset.

				
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