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OK... I'm familiar with Pay-Per-Call. It is a cost-per-action (CPA) agreement between an affiliate
marketer and a merchant. That I know. I also know that Ring Revenue acts as a "wholesaler"
between affiliate marketers and merchants, and that Ring Revenue contracts with companies like
Commission Junction to reach affiliate marketers or other publishers. And, I think that most of
these merchant's offers are national; and that they understand and appreciate that affiliate
marketers offer a unique and untapped venue to market their products and services.
So, now I'm hearing about Pay-Per-Call Local Lead Generation. What is it? In a nutshell, it is a
Pay-Per-Call system that pays a commission to an affiliate marketer for generating a call-in phone
lead to a local business. It offers affiliate marketers the opportunity to develop relationships in a
local market with local business owners to generate leads for that business. Pay-Per-Call Local
Lead Generation appears to present a unique and new opportunity for affiliate marketers.
It allows marketers to establish relationships with local businesses to promote that business for a
negotiated commission for a call-in phone lead. There are literally hundreds of businesses that
might benefit from these marketing services. In fact, any business that relies on call-in phone
leads to generate a percentage of their sales might be interested for a number of reasons. Here
are some examples of local businesses that might be interested in Pay per Call Local Lead
Generation:
bed and breakfasts
florists
lawyers
dentists
plumbers
fencing contractors
mortage brokers
windows installers
real estate agents
home and auto insurance agents
life insurance agents
financial service professionals
Many of these businesses already pay for leads. However, these leads are a bit different. These
leads are collected and built based on specific needs or demographics. For example, fencing
contractors, window installers, real estate agents, insurance agents and financial services
representatives and mortgage brokers are very accustomed to paying for leads.
These leads provide information like name, address, phone number and the service desired. The
particular business or their employee is then tasked to follow-up on this lead. This follow-up
process is often tedious and non-productive. There are several things that can spoil the lead. Time
is one.
If the lead is old, that person might have already lost interest; or completely forgotten about their
request. Or, the need has already been filled; or the contact information is erroneous; or the
person simply cannot be reached. Purchasing these type of leads places all the risk on the small
business who pay for these leads in advance.
By comparison, Pay per Call Local Lead Generation is designed to produce a call-in lead. In sales
terms, this is a hot lead. A live person has initiated a call in anticipation of filling their need. An
experienced sales representative receiving this call-in lead knows how to handle this type of lead.
Another major difference between Pay per Call Local Lead Generation and these more traditional
lead services is that Pay per Call Local Lead Generation is performance based. With the more
traditional lead services, I mentioned that these leads are purchased in advance. With Pay per
Call Local Lead Generation, leads are purchased when a person calls a business. If this hot lead
is not produced, the marketer does not get paid.
The sales conversion rates are much higher for a call-in lead. The risk is assumed by the affiliate
marketer, not the business owner. Pay per Call Local Lead Generation presents a new opportunity
for affiliate marketers. Marketers should look for platforms that meet the basic needs of local
businesses if they want to venture into this new marketing opportunity.
And, at this time, there appears to be very little or no competition for this marketing service.
Furthermore, small business owners might very well receive this performance based advertising
as something that will significantly increase their return on investment and have a positive impact
on their advertising efforts. And, why wouldn't they? Since this is performance based advertising,
the marketer assumes the risk, not the business owner.
Rick Samara is a small business owner turned full time affiliate/internet marketer. Rick's unique
background in small business with an expertise in providing small business owners consultative
support, coupled with his writing and organizations skills position him as an excellent instructor in
internet marketing. Visit his website to download free content ranging from video tutorials,
PowerPoints presentations and e-books on Internet marketing.
Article Source:
http://EzineArticles.com/?expert=Rick_Samara
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For Great Deals, Click here To Call Us:
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