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The new and revolutionary way to advertise through search engine is Pay Per Call advertising. It
brings together online advertisers and customers via telephone. Marketers use specific keywords
to create ads that potential customers type into the search engine looking for information. Within
that ad there is usually a link that brings the potential customer to the website. However, with this
method, instead of a link to click on it will provide a phone number (toll-free) to call directly.
Only the advertiser is charged when a customer makes contact using the phone number. It is a
free service for the customer. The pay per call ad platform is responsible to track for reporting and
invoicing purposes. The ad company connects the call, logs it and then charges the advertiser.
The flat fee is negotiated for each call that is received through a designated number according to
the business that it is producing leads for.
Advantages of Pay Per Call Ads
By using this method, businesses are able to control the power of search engines. This way
businesses no longer need to have a website to benefit from search advertising services. It is
much more efficient in converting sales and has a more personal connection.
It has been reported by the Kelsey Group that the response rate for telephone ads is five percent
higher than with pay-per-click ads. The reason for this is the call centers and sales department can
provide product pricing, product information, overcome objections from customers, answer their
questions right away all the while building customer relationships using up sells, pre-sales and
future transactions.
Pay per call is less risky because the translucent nature of leads by telephone helps the provider
to figure out a false request. If someone calls the number provided and hangs up or doesn't stay
on the phone for a certain amount of time, it is not considered legitimate lead and the advertiser is
not charged. For customers that prefer not to disclose their personal information online such as
credit cards, pay per call is the way to go.
For more information on Pay Per Call advertising, visit our website about advertising with Pay Per
Call. We can show you how to set up your own pay per call accounts and get you started making a
profit with Mobile Marketing.
Article Source:
http://EzineArticles.com/?expert=Blayne_Penton
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