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Where Can You Find Real Estate Success and Security In 2012?
Where To Find Real Estate Success in 2012>> http://budurl.com/RealEstate2012
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The real estate industry is all about connections, referrals, and networking. Yes, traditional
advertising like billboards and print ads still work, and are still worth their high-end investment
price tag. But savvy agents know the future is social media and leverage the power of those tools
to generate leads, create brand recognition and begin an ongoing conversation.
To begin with, the real estate industry professionals must cultivate a social media mindset. Social
media is not just about broadcasting a message; it is about engaging the community. It is a now
standard way to connect with clients, and continue that connection long after all transactions are
completed.
However, when approaching social media in the real estate industry, it is important to focus on the
"social" aspect of the technology and provide interesting and useful information that you yourself
would want to read or know about. Keeping things interesting by posting videos, businesses,
social events, and questions that encouraging interaction will go a long way in the social media
sphere. While social media is an excellent way to keep in touch with existing clients and
colleagues, it should also be seen as a way to build your business and generate new leads. A few
ways an agent can successfully leverage social media tools are...
Network by occupation:
Facebook, Twitter, and LinkedIn are a great place to meet new people in the real estate industry
as well as other relevant industries
Find leads by farming the information:
A tool like demandspot.com allows you to search specific words within tweets. This is a great way
to generate new leads.
Become a community expert:
Hyperlocal community resources are growing in popularity. Use social media tool to create
resources about the community you operate in, and watch the interest in your updates and tweets
rise.
Perk interest and Connect:
a blog post, a picture, a tweet or update-these can all serve as reasons to pick up the phone and
give someone a call-make the connection that can lead to future business.
The power of the network may prove the most useful aspect of social media for the real estate
industry. The powerful combination of solidifying your brand and your persona in the way you want
to be viewed, when added to the benefits of referring business back and forth from connection to
connection can add up to a win-win situation for every one involved. When leveraged as an
extension of, rather than a replacement for traditional business activities, social media can greatly
enhance your position as a power player in the real estate industry.
Lauren Roberts is an REO industry veteran and the founder of REO Maestro. Founded in 2001,
Lauren's objectives and approach were very deliberate: to aggressively broaden the talents of her
REO agent team by combining their expertise with systemic tracking, reporting, organization and
automation. She partnered with Shupe Software Technologies whose progressive approach to
software development naturally and seamlessly complimented Roberts' vast industry expertise.
Inspired by overwhelming industry and peer demand, Roberts and Shupe Tech successfully
launched REO Maestro to REO professionals nationwide. In 2010, the company changed its name
to Realis as they welcomed even more advanced technologies to their product offering.
Article Source:
http://EzineArticles.com/?expert=Lauren_A_Roberts
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Where Can You Find Real Estate Success and Security In 2012?
Where To Find Real Estate Success in 2012>> http://budurl.com/RealEstate2012
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