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					Title:
3 Ways Coaches Can Use Their Site To Get More Clients


Word Count:
636


Summary:
Trying to get clients can seem like a catch-22. In order to hire you, they need a strong sense of what you do.
But to get that sense they need to work with you first! It's because of this hurdle that direct selling or direct
response methods like cold calling or placing ads don't work. Those channels don't get you clients directly.
So how can coaches deal with selling the unknown? Make it known and use your web site to do it!



Keywords:
Web Design, Coaches, Web Site, Internet Marketing, clients



Article Body:
Coaches have a big challenge when seeking clients. They are selling the unknown.


By unknown, I mean that most people who can benefit from coaching, whether it be business coaching or
personal coaching, either never heard of it or don't really understand how it works.


When people work with a coach for the first time, there usually comes a point when they say “a ha!” and are
better able understand the value they can get.


So trying to get clients can seem like a catch-22. In order to hire you, they need a strong sense of what you
do. But to get that sense they need to work with you first!


It's because of this hurdle that direct selling or direct response methods like cold calling or placing ads don't
work. Those channels don't get you clients directly.


Dealing with this challenge can be frustrating for many new coaches. They really want to help their clients
succeed in their business or in their life, but getting the prospect to sign on the dotted line doesn't happen as
often as they would like.


So how can coaches deal with selling the unknown? Make it known and use your web site to do it!


Here are 3 ways:


1 – Write web site copy in terms of “what they do know.”
Prospective clients can relate to their pains and troubles. Their pains and troubles might include not having
enough time in a day, trouble sleeping at night, or not making enough money.


They can also relate to where they want to be in the future. Some examples could be having lots of income,
having peace of mind and having a happier life.
So when you are writing about your services, be sure to start with things your prospect already knows about,
such as their pains and their desires.


Additionally, case studies and testimonials of others you have helped would further your prospect's
understanding of what you do. These examples are most effective if they are written in terms of initial
problems and end results.


By explaining what you do in terms they know directly, you better communicate what you do. When
prospects clearly see what they can get from working with you they are more excited and more interested in
working with you.


2 – Give away free information.


Compile an article or report that is helpful to your target prospects. Choose a topic that is directly related to
their problems or situations. Then make that report available on your web site for download.


This strategy has a lot of value:
•Everyone likes free helpful stuff, so they will take action to get it.
•Once created, giving it out takes almost no time to do.
•It tells the the prospect that you know their about their business, thus making you a good choice for helping
them.
•Sending people to your web site creates another relationship building “touch.”
•People can refer this report to other people, increasing your visibility.


3 - Give away a free online assessment.


Create a series of questions on your web site. Then invite your visitor to answer them in return for a score
and an interpretation of that score. This gives them helpful information about themselves and gives them a
sample of what you do.


This technique has a lot of value similar to the report idea. It's free, doesn't take a lot of time or money to
implement, it is automated, it gives value, and it can be referred to others.


Additionally, you can determine which prospects have stronger needs based on their responses. With that
information, you can target your sales efforts towards them and increase your closing rate.
In conclusion, use your web site as a tool for educating your prospects. Doing this will gain more trust and
grow the relationship until they eventually become your paying client.




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posted:1/14/2012
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