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Small Business Computer Consulting Smart Marketing

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					Title:
Small Business Computer Consulting: Smart Marketing

Word Count:
258

Summary:
Small Business Computer consulting businesses need to spend their
marketing dollars wisely. Start your marketing efforts on a small scale
and test the results before implementing huge marketing campaigns with
your practice of small business computer consulting.


Keywords:
small business computer consulting, small-business-computer-consulting


Article Body:
In small business computer consulting, it can be easy to get yourself
into money trouble really fast. Conserve your precious capital by
avoiding some of the common mistakes when marketing your small business
computer consulting firm.

Perform Tests

Whenever you’re doing any marketing with your small business computer
consulting firm, think about being able to run smaller, measured tests
before making big marketing bets. It can be something as simple as direct
mail.

Don’t mail five or ten thousand pieces your first time out of the gate.
Don’t put $2,500 or $5,000 or more on the line.

Start Small and Focus on Your Target Market

First, try a $500 test and see how your small business computer
consulting firm does. If you’re thinking that you absolutely must put an
ad in the yellow pages or the newspaper, reconsider. There are much
better ways than broadcasting to an audience where 95% of the people
aren’t interested.

Small Bets are Less Risky

If you are set on marketing your small business computer consulting firm
in the yellow pages or newspaper, start smaller and test the waters with
something on a smaller scale before you ramp up.

Whenever you’re making decisions   on marketing and business development,
think about small, measured bets   before making big marketing bets so you
can test things out, analyze all   the results, track the number of
inquiries and learn what happens   to those inquiries.
Copyright MMI-MMVI, Computer Consultants Secrets. All Worldwide Rights
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posted:1/14/2012
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