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Turn Your Facebook Fanpage Into An Amazon Product Review Site In 3 Easy Steps!
www.BZ9.com/AmazonReviewFanPage
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Just about everyone and their mother is on Facebook. Last count had the total number of users
somewhere around 300 million plus. The number of Facebook users is expected to continue to
grow rapidly. A great way to further extend your network and engage your audience is through a
Facebook fanpage. Facebook fanpage's allow users a place to go and interact within a brand that
they like. Having a fanpage that provides a lot of quality content and that is easy to navigate will
help improve your status as an expert and create value. It is really easy to get a fanpage started
just go to Facebook dot com/pages/createdotphp and follow the steps to create one.
Creating a fanpage will further your status as an expert in your field. Fanpage's are great ways to
let fans know about what is going on with your brand. There are no limitations on how many
people you can email at once from your fanpage. You use the update fans feature to automatically
send out a message to all of your fans. Building trust among your following is a key for success
and a fanpage is the beginning of this. Having a place where people can go and voice their
opinions is a great way to build trust. Learning how to start a Facebook fanpage can be somewhat
hard if you do not know where to go. Just remember to follow the link that I provided and you will
be well on your way to a fanpage that succeeds.
So your fanpage is up. Now what? Well there are literally tons of ways to extend the functionality
of the page. I would like to start with something simple like a discussion. Discussions allow users
to actively participate in an ongoing discussion that you start directly on your fanpage. Why is this
great? It means that while people are talking about a topic that interests them they are constantly
seeing your brand. Click on the discussions tab at the top of your fanpage and a new window will
open. At the top right there will be a button that says start a new topic. Click on the button and a
new screen will open. You have the title and comment section. Discussions are great ways to talk
about a controversial subject or idea. Use discussion topics as a way to gauge the pulse of your
network and keep up with their latest ideas and concerns. Be very open with your discussions.
Discussions are also a great place to ask fans on your fanpage what they want to talk about. A lot
of times you will be surprised to see that the topics you felt were so hot, were in fact cold as ice. It
may take some time to figure out you're your audience likes and dislikes. Trust me no one hit it out
of the park the first time, and if they did it was beginners luck. It will be a process of trial and error,
after a while you will have a good grasp on the topics that will get a great response from your
following. Just because someone else is talking about it and their followers like it does not mean
the same will be true for you. Pay attention to your fans and you will reap the benefits. Another
great way to extend the functionality of your fanpage is by adding a poll.
A poll is a great tool that should be used to filter out the stuff your fans don't want to talk about. I
once ran a poll to see what my fans felt the best topic of the week was. Guess what? It was not
the one I spent three hours writing and rewriting. Fans want their voices to be heard and there is
no better way than a Facebook fanpage. It provides a central location for people to go and discuss
topics that are relevant to your brand. Pay attention to what people are saying, and never ever
hide a comment that someone leaves no matter how bad. Why am I telling you to not hide a
potentially damaging comment? It's real simple. If someone leaves a comment about a bad
experience within your fanpage only to see it disappear they will certainly let everyone know. Your
brand will come off as untrustworthy and in a matter of days, sometimes hours your fans may
begin to flock elsewhere. The new web 2.0 era of the internet has put the power where it belongs,
in the end users hands. People have the choice to go where ever they want and read whatever
they want. Being a trusted expert in your field will only help attract people. Having polls that your
fans can vote on will help build trust with your brand, especially if you are unafraid to take polls
that may shed yourself in a not so good light. For instance a poll "Which article should I remove
Immediately" will probably get a good response, and should you follow through with the fan
suggestion it will instantly give you credibility. A lot of people on the internet are scam artists and
will say anything to get an initial sale. What we want to do is create value, and trust, and the sales
will come. Discussions and polls are great ways to get fans to interact on your page, and build
trust. Other great ways to involve your fans is through the use of a custom tab created using
FBML.
FBML stands for Facebook Markup Language. It is similar to HTML and will allow you to create
highly customized sections of your Facebook fanpage. I recommend using this section to have an
opt-in offer for a free product. This is great because it will allow users to access a product that you
created for free in return for their email information. Having free stuff for users to download, read,
view etc.. is key to building your brand and authority within your niche. If someone downloads
what you are offering for free and likes it there is a high likelihood that they will be interested in any
paid products or services you have. The possibilities for using FBML are endless and can be
explored in more depth here. If you are not familiar with any type of coding then have your
developer create something for you. You should have all of your website's content linked to your
Facebook page. You can do this by simply adding the link to your status update. Also any videos
you have should be added to the videos section. Having a lot of relevant content on your page will
only increase your value and the likelihood that people will follow your links to your website. The
last thing we need to cover is how to get people to be your fan on Facebook.
The easiest and most effective way is by suggesting your page to your current friends. The first
thing to do is send a suggestion to your friends and ask them to join your page. Also anytime you
are offered suggestions on Facebook for friends check the users profile and add them if they look
like a good match for your network. As your following increases so will the amount of suggestions
you receive. Do not always add every friend suggestion because Facebook will start to think you
are up to no good. A good number is about ten at a time. You can do this a couple of times a day
without arousing any suspicions. Also make sure that you have a fanpage badge displayed on
your blog, and on your twitter backgrounds. This will allow visitors to either page an easy outlet to
join your fanpage. You may also promote your page with an ad on Facebook, and this can be
highly effective. Make sure that your advertisement has a great call to action that would encourage
people to follow. If your advertisement does not make you want to click on it then toss it and come
up with something that does. Use these steps that I have outlined above and your well on your
way to a Facebook page and a great following.
Robert Roundtree
Check out my blog with more articles at
http://www.gainesvilledetailing.com
Article Source:
http://EzineArticles.com/?expert=Robert_Roundtree
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Turn Your Facebook Fanpage Into An Amazon Product Review Site In 3 Easy Steps!
www.BZ9.com/AmazonReviewFanPage
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