dnp Holo Screen
Screens of the art
dnp Holo Screen TM
The transparent eyecatcher !
dnp Holo Screen is a revolutionary The transparent display allows view-
holographic rear projection screen ers to look at – and see through –
for Point of Sale applications in the screen. This is especially useful
shops, window displays, airports, in shop environments as the screen
banks and other high-traffic areas. becomes an integral part of the in-
The dnp Holo Screen features an
advanced holographic film that
displays images rear projected from
30˚-35˚. All other light is ignored.
The result is remarkably bright and
sharp images – even in brightly-lit
= Window displays
= In-store exhibitions
= Concept stores
= Reception areas
dnp Holo Screen used
as eye-catcher in a
The dnp Holo Screen
provides bright, sharp
images even in broad
The dnp Holo Screen
can be hung in free
space so it does not
take up valuable ex-
Holographic screen technology
The dnp Holo Screen comprises a unique holographic film, which only displays images rear projected from 30˚-35˚
– all other light is ignored. The result is a strikingly bright and sharp holographic image, seemingly suspended in
Rear projection means that the projector is placed behind the screen, shining straight forward towards the
audience. The optical screen controls the light path and distributes bright, sharp images into a predefined view-
ing zone. Furthermore, the presenter and the audience can stand in front of the image without casting shadows.
And with the projector equipment hidden behind the screen, the viewing area remains quiet, clean and tidy.
=Genuine holographic technology =Transparent appearance =Resistant to high ambient light
=Can be hung in free space =Easy to install =Screen sizes up to 80"
=Displays video, DVD, TV, computer and HD video
=Compatible with all single lens projectors providing 30˚-35˚ projection angle
Point of Sale applications
The dnp Holo Screen is the ideal Apparently suspended in mid-air, the locations, where most people will
Point of Sale display: it displays transparent dnp Holo Screen gives be exposed to the messages e.g.
sharp, crisp images in brightly-lit an impression of almost-3D depth. in shop windows, above counters,
environments – and takes up a The unique projection concept in-store hallways, escalators and
minimum of valuable retail space. means that the dnp Holo Screen in café environments.
can be hung or mounted in the best
The dnp Holo Screen offers new
possibilities for creative in-store
design with moving images.
dnp Holo Screen used as
eye-catcher in a fashion
dnp Holo Screen used
as Point of Sale display
in a café environment.
This real estate agency
uses a dnp Holo Screen
as a dynamic alternative
to traditional printed
Screens of the art
The dnp product range includes 8 different screen series in sizes from 40" to 200" for all rear projection applications
– each offering individual benefits in both size and specification: dnp Alpha Screen, dnp ViewFlex, dnp Wide Angle,
dnp New Wide Angle, dnp Giant Wide Angle, dnp Ultra Contrast, dnp Black Bead, dnp Attention Screen and dnp Holo Screen.
Please contact your local dnp distributor for more details.
The dnp Holo Screen is a hologram The holographic film is designed in cross section – side view
in the form of a thin film, laminated such a way that the screen remains
to a transparent acrylic plate. This transparent where there is no pro-
hologram will only respond to light jected image. This allows users to be
rear projected from 30˚-35˚. All other creative in the content and images
light – such as sunlight and other used on the screen. The holographic
ambient light – is ignored. film consists of four holograms which
are tiled together in the manufacturing 30˚- 35˚
The dnp Holo Screen has a gain of process, so the film appears as one
3.2 at 30˚-35˚ horizontal projection full hologram.
angle. The hologram is very selective
about the direction from which it re-
ceives the light. This makes it suitable
When projected light hits the hologram
for use in the most extreme cases of
from 30˚-35˚ angle, it is redirected straight
ambient light, such as shop windows. forward to the viewer. HOLOGRAM ACRYLIC SHEET
Installing the screen
Ceiling mounted Floor mounted Window mounted
The dnp Holo Screen can be hung Another installation method is to As a special option the holographic
free from the ceiling using most mount the dnp Holo Screen on a film can be mounted directly onto
types of wire systems. The benefit of floor stand. This method is ideal in the inside of a shop window. In this
this method is that the installation situations where floor space is not case you will have to specify that
does not take up any floor space. limited; when the ceiling does not you need the holographic film with-
allow mounting a wire system – or if out the acrylic plate. Please contact
the dnp Holo Screen has to be mobile. dnp for further installation details.
Installing the projector
The dnp Holo Screen is compatible screen – and 2700 mm for a 60" or is very important to note that the
with all single lens projectors which 80" screen. The projector can be screen should be turned upside down
are capable of projecting images at a positioned either above or below if you choose the ceiling mounted
30˚-35˚ angle. The projector’s throw the screen – in both cases the image solution.
distance must be 1800 mm for a 40" quality will be the same. However it
Ceiling mounted projector Floor mounted projector
The advantages of using upper-angle projection is that If the projector is positioned at floor level, it will be very
the projector can be hidden in the ceiling – almost out easy to get access to the projector. However, the projector
of sight. will take up more floor-space which can be limited at
Type 40" dnp Holo Screen 60" dnp Holo Screen 80" dnp Holo Screen
Product no. 7400 7600 7800
Width mm 825 1230 1780
Height mm 690 995 1380
Thickness mm 8 8 5
Weight kg 5.5 11.8 14.5
Image width mm 814 1219 1628
Image height mm 610 914 1220
Peak Gain 3.2 3.2 3.2
Horizontal half gain angle 15˚ 15˚ 15˚
Vertical half gain angle 12˚ 12˚ 12˚
Transparency 60% 60% 60%
Optimum lens throw ratio 2:1 2:1 1.5:1
Optimum projection distance mm 1800 2700 2700
Projection angle (horizontal) 35˚ 35˚ 30˚
Subject to change without notice. Please check specification at time of ordering. November 2002
dnp denmark as Dai Nippon Printing Co. Ltd. DNP Electronics America, LLC.
Skruegangen 2 1-5-17 Higashi-sakashita 2391 Fenton Street
DK - 2690 Karlslunde Itabashi-ku, Tokyo Chula Vista, CA 91914
Denmark 174 0042 Japan USA
Tel: +45 46 16 51 00 Tel: +81-3-5970-4661 Tel:+1 619 397 6700
Fax: +45 46 16 52 00 Fax: +81-3-5970-4663 Fax:+1 619 397 6739
dnp denmark is the worldwide large screen centre of Dai Nippon Printing Co. Ltd – one of the world´s
largest printing and media companies. The DNP Group has a total annual turnover of 13 billion US$.
The contents of this brochure are courtesy of dnp denmark as. Text and photos may not be copied or reproduced without approval from dnp denmark.