Tea Market Thrives Despite Tough Economy,
according to Packaged Facts
The U.S. market for tea sold at retail will reach $6.5 billion in 2011, up 5.2% over the last
Manhattan, Dec 02, 2011 -- The U.S. market for tea sold at retail will reach $6.5
billion in 2011, up 5.2% over the last year, according to Tea and Ready-to-Drink Tea
in the U.S., a recent report from market research firm Packaged Facts.
Although supermarkets remain the top venue for leaf tea and ready-to-drink tea, tea
sales have also been strong in alternative outlets such as convenience stores and
natural food supermarkets. At natural food stores, the canned and bottle tea
classification is posting double-digit growth.
According to David Sprinkle, publisher of Packaged Facts, black tea remains the
most popular type, but green tea is now firmly ensconced in second place, with
herbal tea, fruit/spice-flavored tea, and decaf tea following, in that order. Also
attracting consumer interest are more specialized types of tea including chai tea and
white tea-both at least sampled by 10% of tea drinkers, according to Packaged Facts
survey data-along with oolong, rooibos, and mate.
Tea and Ready-to-Drink Tea in the U.S. also reports that sales of tea certified by Fair
Trade USA increased 38% in the past year. Currently, over 90 tea companies offer
Fair Trade certified products. Honest Tea, now wholly owned by Coca-Cola,
announced in October 2010 that it was converting its entire line of 28 tea varieties to
Fair Trade certification. Such certification seems to be ringing at the cash register,
with Fair Trade Certified products growing by 24% in 2010, according to SPINSscan
In addition, the tea industry has followed coffee's lead into a lucrative new sales
channel – Green Mountain Coffee Roaster's (GMCR) Keurig single-cup brewing
system. Celestial Seasonings in particular has already profited from the partnership,
taking the lead among K-Cup tea brands and giving it exposure outside of the hot tea
season with its Brew Over Ice offering. Another important new entrant in the K-Cup
market is Starbuck's Tazo, which signed a partnership with GMCR in March 2011.
For more information, please visit or www.marketresearch.com or
About Packaged Facts – Packaged Facts, a division of MarketResearch.com,
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publishes market intelligence on a wide range of consumer market topics, including
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Name: David Sprinkle
Company: Packaged Facts
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