BUSINESSvoice
Volume 2 • Issue 5
$1.25
November 2005
8 Pages
©
The Official Newsletter of the York County Chamber of Commerce Ch
amber of C
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2005
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Online Advertising – How Effective Is It?
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By: Cindy Kalinoski un
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With the Web now entering its twelfth year, it’s Testimonials from diverse industries abound, claiming online
a good time to ask how well online advertising advertising:
works. To this end, the York County Chamber has • Is more affordable
been researching this mega-trend in marketing. • Increases overall exposure
Let’s start with some statistics in Internet usage. • Offers increasingly specific targeting
On an average day, 58 million Americans are • Raises brand awareness Story continued on Page 2
online, conducting around 320 million searches.
Recent Nielsen ratings show that, in August 2005,
there were over 140 million regular home Internet
users, and many have access at work. The fact is,
current and potential customers can now be
reached online.
U.S. Chamber Chair Visits York By: Tom Donley, President
Maura Donahue, chair of the U.S. Chamber of Commerce, was our guest speaker at several
Internet users spend approximately three York County Chamber functions last month. Her message – as the first woman to chair the
hours — and a significant portion of their Chamber, as a small business contractor from suburban New Orleans and as the leader of the
expendable income — online. Equally inter- world’s largest business federation – is timely and important, and as “Your Voice,” I wanted to
esting, there is a noticeable link to dollars spent share it with you.
offline. According to Yahoo, the Internet influ- New Orleans/Gulf Coast Rebuilding
ences $1.50 in brick-and-mortar sales for every I want to first thank all of you for your thoughts, prayers and donations for all of us who were
$1 spent online. Research proves that consumers are influenced by banner ads, that every directly affected by the hurricanes. Hurricane Katrina damaged my home and my business. Our
demographic subset can be reached online, and that online advertising is 35 percent more business was closed for three weeks. Our employees were scattered. Some were out of touch, and
efficient, combined with TV and magazine advertising. we were without landline telephones for two weeks. But we are coming back.
How might this affect the advertising mix businesses use? In the United Kingdom, the The U.S. business community’s response to Hurricane Katrina is unprecedented. When the
results are tangible. Online advertising revenues in the UK increased by 62.3 percent in the last dollar and donated good is counted, the business community is expected to have contributed
first half of 2005 compared with the same period of 2004, overtaking outdoor advertising in $1 billion in cash and in-kind contributions for relief and recovery, which would make it the
market share a year earlier than forecast. And stateside, some experts now recommend an largest outpouring of corporate aid for a single event in history.
advertising budget should allocate 20 percent to online promotion. Why? More than one-third of Louisiana’s small businesses were destroyed by Hurricane Katrina –
As evidence, recordable results are emerging. A study of online advertising for Procter & and that doesn’t even include the damage from Rita, which is still being assessed. Seventy-three
Gamble’s Pringles® reflected a 19 percent increase in sales volume, despite a click-through rate Gulf Coast chambers of commerce were knocked out by the hurricanes. With many of their mem-
of fewer than three for every 1,000 banner ads served. Pepsi expanded its volume sales by more bers wiped out and unable to pay dues, several local chambers themselves are at risk of going
than 5 percent, while competitors’ growth, at 0.06 percent, was barely noticeable. A study on under. We can’t allow this to happen.
Dove’s Nutrium® Bar reflected a 42 percent increase in what marketers call “branding effective- Chambers are the glue that keeps businesses in any community united, focused and active.
ness.” Following its decision to place innovative racing games on MSN’s Gamezone, Radio Shack And, as Tom Donley has told me, the York County Chamber will contribute to Gulf Coast
experienced record toy sales, attributed largely to this online advertising effort. And an online Chambers and can rely on you, its members, to support this relief effort. Chambers are helping
campaign by General Mills produced a lift of 276 percent in “promotion association.” with initiatives that match requests for supplies with donations, Story continued on Page 3
THIS EDITION PRESENTED BY:
Making Progress on Important Issues > PAGE 2
Growth in York County > PAGE 4
Permit No. 357
> PAGE 7
York, PA
Paid
U.S. Postage
Standard
www.YorkChamber.com New BUSINESSmarketplace
Presorted
CHAIRMAN’Smessage > Gene Draganosky, Chairman Online Advertising from Page 1
• Influences consumers to buy
• Drives pre-qualified traffic to
With slightly more than that diversity remains at the forefront.
a month remaining in Board of Advisors - Our Board of your web site
2005, it’s a good time to Advisors continues to play an active role in • Provides exceptional sales leads
consider how well the helping to guide the Chamber. Most recently, • Increases overall sales
Chamber is executing its we hosted a Board of Advisors luncheon with • Pays for itself with increased sales 96 S. George St. 3rd Floor, York, PA 17401
priority initiatives for our Maura Donahue, 2005 Chair of the U.S. The theory is that, by advertising on a 717-848-4000 • 717-843-6737
current fiscal year that Chamber of Commerce, discussing rising site that attracts traffic much like its cus- www.YorkChamber.com
will end on March 31, healthcare costs and tort reform. tomer base, a company can elicit higher York County Chamber Mission Statement
Gene Draganosky
2006. Under the leader- Partnership - Campaign Chair Arlene value responses with fewer dollars. It’s no To help our members grow York County’s economy
while improving our environment, preserving our
ship of its Board of Directors, Tom Donley Lapore (Community Banks), along with vice wonder that the top 25 Internet adver- quality of life and promoting individual initiative,
and countless other individuals, the Chamber chairs Todd Bush (Merrill Lynch), Dr. Joel tisers include household names like Dell, responsibility and free enterprise.
has many accomplishments for which we Rodney (Penn State York), Steve Gohn (CBY Wal-Mart, Orbitz, Monster and Circuit
should be proud and I’m pleased to report
Chamber Officers 2005-2006
Systems) and Kim Walsh (Inside Out City. Eugene Draganosky, Sovereign Bank, Chairman
that we have been making progress in all Consulting), have overseen another suc- This trend has not gone unnoticed by Thomas Donley, President
areas as highlighted below: cessful partnership campaign to grow spon- John Polli, Reliance Motor Coach Co.,
chambers of commerce, including the York Executive Committee Chairman
Pro-Business - Through the efforts of Dr. sorships and memberships to ensure the County Chamber. Gary J. Orndorff, Lincoln General Insurance Co.,
Joel Rodney (Penn State York), Janelle Black fiscal vitality of our organization.
“Nationwide, progressive chambers of Chairman-Elect
and Bob Jensenius, our Pro-Business efforts Susquehanna Valley Cooperation – We Hal McClure, PACE Resources, Inc., Treasurer
commerce are recognizing the online mar-
have addressed business taxes, affordable are actively working with other organizations D. Reed Anderson, Stock & Leader, Attorneys at Law,
healthcare, social security reform and regional keting opportunities they can provide to General Counsel
within the Susquehanna Valley. We have co-
transportation. We have encouraged high their members. Locally, we’ve reinvested
sponsored workshops, participated in the Chamber Directors 2005-2006
voter turnout and made every effort to keep in www.yorkchamber to add more oppor-
Envision process and promoted the region. Ron Blevins, The Wolf Organization
our membership informed. tunities for brand recognition and we see Susan Breen, Showcase!
There have been many other accomplish-
Diversity - We partnered with other com- more companies include the Chamber’s Todd Bush, Merrill Lynch
ments, far too numerous to list in this Debra Goodling, The Shipley Group
munity organizations to foster greater diver- column, but there is still much to be website as part of their marketing mix to
Bill Greenawalt, The Glatfelter Agency
sity awareness through our Winning with achieved. In upcoming issues of the achieve their goals,” said Louise Heine, Kevin Jackson, Susquehanna Pfaltzgraff
Diversity Workshops. Dick Seim (Wellspan BUSINESSvoice, we will be reviewing initia- director of marketing & communications Cindy Kalinoski, The Word Helper
Health) has been a guiding force in ensuring for the York County Chamber. Jeffery Kirkland, York City School District
tives that we look forward to in 2006.
George Lane, Graham Packaging Co.
To learn more, contact Louise at
Arlene LaPore, Community Banks
Your Business Link for a Better Community, Since 1898 771-4581. BV Mitch Piskur, SUSCOM
Dr. Joel Rodney, Penn State University, York
Dick Seim, WellSpan Health
Mary Shanaman, Commonwealth Supply Co.
Elizabeth Silbaugh-Johnides, Senior Financial
Jack Sommer, York Mail Service
Association Make thousands of face-to-face sales
Todd Toerper, The Phillips Group
York County Builders Stewart Weinberg, Dallastown Area School District
OME
James M. Zamberlan, The Bon-Ton Dept. Stores, Inc.
contacts in a single weekend at a cost Staff Contact Information
For detailed chamber staff information visit
that won’t break your marketing budget. www.YorkChamber.com
BUSINESSvoice
SHOW
The official newsletter of the York County Chamber
of Commerce. YCCC is solely responsible for
editorial content. Please email comments to:
heine@yorkchamber.com
xpo Center
Louise Heine, BUSINESSvoice Editor
. Toyota Are na at the York E Circulation Statement
February 10-12 BUSINESSvoice is published monthly by the York
County Chamber of Commerce, 96 S. George St. 3rd
EXHIBIT?
Floor, York, PA 17401, 717-848-4000. Reproduction
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POSTMASTER - Send address changes to
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February 10-12, 2006 for all new subscribtions to take effect.
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ER T O D AY
REGIST
February 2006
Produced by:
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No internet access? Please call to register: (717) 767-2444 x16 1-866-GET-SEEN
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Coordinated and promoted by the York County Builders Association
Kimberly Carl, Sales & Marketing - x. 16
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2 | November 2005 www.YorkChamber.com
Small business health plans are vehicles
Maura Donahue from Page 1 that would allow small and mid-size busi-
nesses to band together through associa-
tions like their local chamber of commerce
for the purpose of buying health insurance.
Collectively, they could achieve the same
bargaining power large companies and
labor union plans have when negotiating
with health insurance companies. The
result would be more affordable rates and
better service.
Politics
Tom Donley with Maura Donahue Our effectiveness as business advocates is
list jobs for displaced workers, help students increasingly linked to our involvement in the
find schools to attend, and provide relief electoral process. Business, led by chambers,
funds for small businesses in Louisiana. must become more engaged in elections if we
Health Care are to compete with organized labor, extreme
I have been active in local, state and the environmentalists, plaintiffs’ lawyers and
U.S. Chamber for more than 25 years, and I other business opponents who have been
have witnessed Chambers create value by exercising their influence at the polls for
educating their members on the issues, telling decades.
them why those issues are important and The Chamber will be a major player in the
mobilizing their members into action. 2006 mid-term elections, and I assure you
We must tackle the issue of rising health that we will devote resources to Pennsylvania
care costs by expanding the availability of and, especially, to Senator Santorum’s race.
health savings accounts. HSAs are tax-free, You, the York County Chamber, are one of
portable accounts to which individuals con- our strongest partners, and we will depend on
tribute and use to pay for medical expenses your leadership, ideas, and participation
not covered by their high-deductible, cata- going forward as we further strengthen the
strophic plans. It’s a great low-cost option for Chamber Federation. Thank you for inviting
employers and employees. Hundreds of com- us to your lovely, vibrant City. And
panies are saying HSAs are saving them remember, “Get into politics or get out of
thousands of dollars in healthcare costs. business.” BV
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www.YorkChamber.com November 2005 | 3
PRObusiness > Your Legislative Voice, by Bob Jensenius
WSBA Radio Talks with Bob Jensenius
Discussing Growth in York County
Bob Jensenius talked on air with Jim Additionally, in-migration growth of popu-
Horn of WSBA Radio regarding the issue lation brings ethnic, cultural and racial
of growth in York County. diversity to the county.
One primary reason for the growth in But, growth has its negative effects on
York County is because the county pro- the county also. Increasing use of York as
vides affordable housing for residents who a “bedroom community” for Harrisburg
work in other metropolitan areas. and Baltimore creates disproportional
Similarly, another key factor in the growth growth in municipalities. Growth places
of the county is in-migration to the area. increased demands on already aging infra-
York County has over 193,000 com- structure and the increase in the tax base
muters each day. Of those commuters, does not offset the costs of a growing pop-
51,022 cross county lines to get to work. ulation. Development of land into housing
That means that 26 percent of York com- increases service demands without subse-
muters are traveling outside the area to go quently increasing the tax base.
to work everyday. This is an interesting set Additionally, the growth of housing and
of numbers to compare to other regional families places an increased strain on York
figures. In contrast, only 13 percent of County’s education system. The state
Lancaster commuters travel across county school funding formula does not take into
lines to go to work. account changes in student population.
Growth does have its benefits. Increased The result being: that growing school dis-
jobs in construction are created to provide tricts are not properly compensated for
for housing demands and an increase in their increase in student population. The
service sector jobs are required to serve funding formula needs to be changed to
the growing population. In-migration to address this decrease in funding per stu-
the area and York County’s growth in the dent which makes it more difficult for dis-
BOH York RM Team Ad_BusV 10/6/05 6:02 PM Page 1 population of 25-35-year-olds provides the tricts in growing counties and growing
key economic resource of skilled workers. municipalities.
Bank of Hanover… making a difference.
Today more and more individuals and businesses in Greater York continue to discover the
Bank of Hanover difference. We are growing with Greater York, adding offices and staff to
meet your needs. Bank of Hanover has local people, who make decisions locally with a
commitment to helping you achieve your financial goals. From checking and savings to loans
and investments, Bank of Hanover has the products and service for you. We’ll help guide you
where you want to go.
Left to Right: Shane Patterson, Charles Wurster, Blair Ansell, Relationship Managers -
Commercial Lending.
Downtown York Office East York Office Red Lion Office
1 W. Market St., York 2430 E. Market St., York 2991 Cape Horn Rd., Red Lion
(717) 699-1929 (717) 600-0072 (717) 246-1624
(800) 788-2201 • www.bankofhanover.com
South Queen Street Office West Manchester Office Rossville Plaza Office
2300 S. Queen St., York 1511 Kenneth Rd., York 3405 Rosstown Rd., Wellsville
(717) 741-5997 (717) 764-0155 (717) 432-9625
4 | November 2005 www.YorkChamber.com
Breakfast Plus – Small Business Seminar Series Presents the
Fri., Nov. 4 / 7:30 a.m. Event
Pennsylvania Room, York Fairgrounds Sponsor York County Chamber
Get the Power of Whole Brain Thinking! Join Patricia Blanchard, President & Owner of Innovative Learning by Business Expo
Design, Inc. for this exciting presentation. Presented by Susquehanna Bank and Small Business Sponsor: ABN
Leadership Group, Inc. Register online at www.YorkChamber.com or call Sean Kenny at 717-771-4582.
Reserve Your Booth Now!
2005 Board of Directors’ Draw Down & Silent Auction Event
www.yorkchamber.com
Fri., Nov. 11 / 5-9 p.m. Sponsor
The Yorktowne Hotel
Win a 2006 Harley-Davidson Sportster or $5,000! Join Jack Sommer, Chamber board member and Draw Down
Chair for a fun evening. Buffet, prizes and unique items at the silent auction.
Register online at www.YorkChamber.com. For more information or to donate silent auction items,
contact Mary Walker at 717-771-4575.
Economics Club Breakfast
Wed., Nov. 16 / 7:30 a.m. Event
Sponsor
The Yorktowne Hotel
The November Economics Club will feature the 2006 Economic Forecast by Jay H. Bryson, Ph.D., Global
Economist – Wachovia Corporation. Gold Sponsor: Wachovia Bank. Silver Sponsor: Stambaugh - Ness PC.
Register online at www.YorkChamber.com or call 717-771-4585.
Open House at 96 S. George Street Festival of Trees
Thr., Dec. 1 / 5-7 p.m. • 96 S. George Street
10th ANNUAL
Stop in and visit the tenants of 96 S. George St. Refreshments will be available throughout the building. FESTIVAL OF TREES
at the Historical Society Museum
of the Heritage Trust
New Member Orientation
Thr., Dec. 8 / 8 a.m. • York County Chamber of Commerce, 3rd Floor, 96 S. George Street Show dates:
Meet fellow members and Chamber staff while learning more about the Chamber and how to maximize your Friday, Nov. 4 • 5:00 - 8:00 pm
Chamber investment. Continental breakfast provided by PBJJ’s @ Central Market. Saturday, Nov. 5 • 9:00 am - 8:00 pm
Register online at www.YorkChamber.com or call Kim Slaughter at 717-771-4579. Sunday, Nov. 6 • 1:00 pm - 7:00 pm
Festival of Foods & Auction:
Economics Club Breakfast Monday, Nov. 7: doors open at 5:00 pm, Festival
Wed., Dec 14 / 7:30 a.m. Event of Foods at 6:00 pm, auction begins at 7:00 pm
Sponsor
The Yorktowne Hotel Call 717-854-9504 for details
The December Economics Club will feature a presentation on “The History of Lifetime Brands,” presented by
Ronald Shiftan, Vice Chairman & Chief Operating Officer of Lifetime Brands, Inc.
Register online at www.YorkChamber.com or call 717-771-4585. SPCA Holiday Auction
Saturday, December 3
2006 Chamber Inaugural Dinner 12-6 pm
Fri., Mar. 24 / 5-9:30 p.m. • York Expo Center on Suscom Channel 4
Mark your calendars for the 2006 Chamber Inaugural Dinner with entertainment by Little Feat! Preview the items TODAY at www.ycspca.org
bids accepted online beginning November 18
Holiday Schedule: December 3, starting at noon call
Closed on Thr., Nov. 24 & Fri., Nov. 25. Closing at noon on Thr., Dec. 22 and reopening at Tue., Dec. 27.
Closed on Mon., Jan. 2. in bids to 854-7777 or bid online
Over 50 participating member businesses.
www.YorkChamber.com November 2005 | 5
Photos: York County Chamber of Commerce
Memorial Hospital
Celebrates 60 Years
Memorial Hospital is celebrating its 60th
anniversary. Memorial has grown into a
full-service health system by responding the
community’s needs.
Innovative services and state-of-the-art
equipment are only as good as the people
Jack Ingaham Atlantic Wireless AseraCare Hospice Décor and You delivering the care. That’s why we offer
1193 Loucks Rd 44 Bowman Rd (717) 767-9202 high-tech services with a personal touch.
York, PA 17404 York, PA 17404 jford@decorandyou.com When patients walk through any Memorial
(717) 843-1900 (717) 845-8599 Décor & You® is the nation’s newest facility, they are treated like members of the
Based in New Jersey, Atlantic Wireless www.aseracare.com and most exciting interior decorating fran- family. Every week, Memorial receives let-
prides itself in being the premier Cingular AseraCare hospice provides an individ- chise, offering a complete line of the very ters praising patient care. One patient
Agent in York. We offer a great selection ualized program of physical, emotional, finest in custom furniture, window treat- wrote: “The entire staff…was exceptional.
of cellular phones and accessories along spiritual and practical care for people in ments, bedding, art and accessories along My ratings on the survey don’t come close
with free bill consultations. Come see the last phase of an incurable disease, with a level of service, attentiveness and to describing the courtesy and friendliness
why Atlantic Wireless gives you the pro- with an emphasis on control of pain and professional expertise unmatched in the of the staff. I never had to ask for anything.”
fessional touch with all your personal and other systems. The program reflects a industry today. A Décor Designer will Whether it’s the birth of a baby, a sur-
business wireless needs. Cingular can spirit of care that emphasizes comfort and bring it all to your home or office and con- gical procedure or a trip to the emergency
offer you the wireless service you need. dignity for the dying. sider your budget and style. department, Memorial Hospital is com-
Pictured: Louis Leyes, Derek Drum, Jack Pictured: Carol Shull, Commissioner Doug Pictured: Sandy Haynes, Jennifer Ford, Bob mitted to serving the community. To dis-
Ingraham, Thomas Throckmorton & Wendy Dye. Kilgore, Jen Kiehl RN, Tammy Clabaugh RN, Jensenius, Kevin Bruck, Jon Toy, Cathy Bloom &
Erin Kelly, Katherine Walker, Lana Musti & the Kristi Walsh. cover why York County residents choose
Asera Care Hospitice Team. Memorial for their health care needs, visit
Ribbons Courtesy of Morex Corp. www.mhyork.org.
BUSINESSpeople > DRAW DOWN
York Professionals in the News
Harley-Davidson Offers Tours
Downtown Lofts Earn Harley-Davidson Vehicle Operations in
Design Award
York is the largest Harley-Davidson manu-
facturing facility, employing roughly half the
company’s production workforce. The York
facility covers more than 230 acres and has
over 1.5 million square feet under roof.
Office Depot #2376 New Heights Rockwall More than 3,200 employees work around
351 Loucks Road • York PA 17404 Veterans Memorial Park the clock assembling Touring and Softail®
(717) 845-2715 • www.officedepot.com York, PA Susquehanna Real Estate was awarded models, as well as limited production, fac-
The York store offers customers the (717) 873-8110 a Citation Award for Excellence in Design tory-custom motorcycles. Last year, more
most enjoyable shopping experience in Newheights1509@aol.com for The Lofts on George Street, a residen- than 60,000 guests toured the York facility.
the industry – in a format that is intuitive, Our portable wall is 25 feet high. It can tial loft conversion development in down- At the Vaughn L. Beals Tour Center,
logical and designed specifically for the have five climbers at one time. We will town York. The award was presented to guests explore exhibits that detail the
way people make purchase decisions. come to your event or you can have your the developer and the project architect, plant’s history, guide them through the
Managed by John Keator, the store party at our place. Fun for all! Five years Murphy & Dittenhafer, Inc. by The manufacturing and assembly processes and
employs approximately 25 full and part- old and up. Maryland State Component of the highlight the Custom Vehicle Operations.
time personnel. Houses more than 7,500 Pictured: Sandra Haynes, Louis Leyes, Kristi American Institute of Architects at their The tours are free and begin at regular
Walsh, Kris Kain, Don Kain, Leroy Moore, Erin
technology, furniture and supply products Kelly, Barbie Matthie & Nicole Ream.
annual award program held this year at intervals between 9:00 a.m. and 2:00 p.m.
as well as copy, print and ship services in The Music Center at Strathmore in North Monday through Friday. The tour center
22,776 square feet of selling space. Bethesda, Maryland. and gift shop hours are from 8 a.m. to 4
Pictured: Kristi Walsh, Ryan Shenk, Jon Toy, The AIA Maryland Design awards are
Lisa Wingert, Twilah Shipley, Daniel Leese, Erin p.m. Monday through Friday. Please call 1-
dedicated to recognizing and applauding
Kelly, Joe Musso, Commissioner Doug Kilgore, 877-883-1450 (toll free) for up-to-date tour
John Keator, Tom Donley, Rep. Keith Gillespie, works of architecture exhibiting design
information, specific tour security and
Doug Rice, Wanda L. Noll, Desiree Irvin, Jim excellence and promoting public aware-
Phipps, Kevin Bruck, Deanna Croucher, Jessica safety requirements to book a group tour for
ness and appreciation of the diversity,
Hopkins & Fred Fisher. 10 or more guests.
quality and scope of architecture.
6 | November 2005 www.YorkChamber.com
NEWmembers > BUSINESSmarketplace>
FOR
SAL
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The Chamber Welcomes You!
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CORRECTIONS
Lisa Hiatt
2205 Commerce Rd • Forest Hill MD 21050
The Healthcare Campus at Colonial Manor creative is marketing driven; Marketplace Section
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