Pointsmith Names Diane Longoria Director of Marketing
KATY, TEXAS – (February 4, 2011) – Pointsmith, a point-of-purchase management
company, hired Diane Longoria as Director of Marketing. In this role, she will continue to
expand Pointsmith’s leadership in the petroleum/convenience store, quick-service
restaurant and national retail markets.
“Pointsmith’s customer-centric approach has attracted an elite roster of clients, including
Shell, Popeyes Louisiana Kitchen, Whataburger, Citgo, CitiGroup, ConocoPhillips,
Murphy USA and Valero,” said Pointsmith Executive Vice President Troy D. Smith.
“Diane will help us increase brand awareness, enhance our market landscape and
position Pointsmith as a thought leader in the point-of-purchase marketing industry.”
Longoria’s background is in integrated communications, branding, product development
and strategic planning. She held positions in demand management and product
marketing with AkzoNobel and worked in marketing communications with AllQuest Real
Estate and Mountain Financial Mortgage. Longoria holds a Bachelor of Arts in public
relations from Flagler College and a Masters of Liberal Arts in communication from the
University of St. Thomas.
“Pointsmith offers clients a unique value proposition. Not one vendor does what we do,”
said Longoria. “We offer a cost-effective, in-house, integrated solution by streamlining
the entire point-of-purchase process for our clients so they can focus on their next
strategic campaign rather than chasing multiple vendors.”
Pointsmith relocated in 2010 from a 100,000 square-foot site in west Houston to a new
180,000 square-foot state-of-the-art facility in Katy (with room for another 60,000 square-
feet of growth). More than 50,000 store-specific, custom point-of-purchase and
advertising kits are assembled and shipped from this facility every month.
About Pointsmith
Founded in 1947, Pointsmith is a point-of-purchase management company with a
proven track record of streamlining complex promotional programs from conception to
completion and program evaluation. With a 15:1 employee/client ratio and an average
client tenure of 16 years, Pointsmith takes pride in serving as an extension of its clients’
businesses. Pointsmith’s services include dedicated account management, award
winning creative services, custom data management, production, fulfillment, accounting
support and digital signage technology. For more information, please call 877-261-0541
or visit www.pointsmith.com.
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Contact
Diane Longoria Veneta Lusk
Pointsmith Pierpont Communications
(281) 599-5943 (214) 217-7300
diane.longoria@pointsmith.com vlusk@piercom.com